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    LiveRamp (NYSE: RAMP), the leading global data connectivity platform, today announced first quarter results

    LiveRamp (NYSE: RAMP), the leading global data connectivity platform, today announced first quarter results

    What is Ringless Voicemail Marketing & Should Your Business Be Utilizing It?

    What is Ringless Voicemail Marketing & Should Your Business Be Utilizing It?

    How to Leverage SMS & Email Campaigns to Increase Revenue for your Business

    How to Leverage SMS & Email Campaigns to Increase Revenue for your Business

    Easy Strategies to Improve Customer Service & Retention

    Easy Strategies to Improve Customer Service & Retention

    Rubicon Project (NYSE: RUBI) Reports In-Line Q1 EPS, Revenues Beat Estimates

    Rubicon Project (NYSE: RUBI) Reports In-Line Q1 EPS, Revenues Beat Estimates

    10 Hilarious Zoom backgrounds to use During Your Next Team Meeting

    10 Hilarious Zoom backgrounds to use During Your Next Team Meeting

    How the Coronavirus Is Disrupting the Global Advertising and Media Industry

    How the Coronavirus Is Disrupting the Global Advertising and Media Industry

    AdTECH: OOH DOOH – Toronto: Registration, Speakers and Agenda

    AdTECH: OOH DOOH – Toronto: Registration, Speakers and Agenda

    The Trade Desk (NASDAQ: TTD) tops Q4 2019 earnings and revenue forecast

    The Trade Desk (NASDAQ: TTD) tops Q4 2019 earnings and revenue forecast

    Trending Tags

    • Digital Marketing
      • All
      • SEO Search Engine Marketing
      • Influencer marketing
      • Email Marketing
      • Programmatic Advertising
      • Digital Out of Home
      • Artificial Intelligence
      • Marketing Automation
      • Audience Data
      • Ad Fraud
      How to Leverage SMS & Email Campaigns to Increase Revenue for your Business

      How to Leverage SMS & Email Campaigns to Increase Revenue for your Business

      Proven SEO Strategies & Guidelines For Struggling Websites

      Proven SEO Strategies & Guidelines For Struggling Websites

      The 5 Email Drip Sequence to Win More Clients

      The 5 Email Drip Sequence to Win More Clients

      5 Management Tools That Make Remote Work Teams More Productive

      5 Management Tools That Make Remote Work Teams More Productive

      Using CRM’s in 2020, is it worth it?

      Using CRM’s in 2020, is it worth it?

      Brands use TripleLift as a go-to advertising alternative for Facebook

      Brands use TripleLift as a go-to advertising alternative for Facebook

      Influencer Marketing why Its the Future of Marketing

      Influencer Marketing: Why Its the Future of Marketing?

      5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

      5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

      Why You Should Consider a Digital Marketing Strategy in 2020

      Trending Tags

      • Social Media Marketing
        • All
        • Instagram
        • Facebook
        • LinkedIn
        • Twitter
        • Social Ads
        Hashtag Generation Made Easy: Four Tools You Should Try Right Now

        Hashtag Generation Made Easy: Four Tools You Should Try Right Now

        10 Content Ideas for Social Media in 2020

        10 Content Ideas for Social Media in 2020

        Brands use TripleLift as a go-to advertising alternative for Facebook

        Brands use TripleLift as a go-to advertising alternative for Facebook

        How to start your business on Facebook

        How to start your business on Facebook

        A Simple Guide on How to Monetize Your Instagram Profile

        A Simple Guide on How to Monetize Your Instagram Profile

        7 Facebook Ad Strategies to Avoid in 2020

        7 Facebook Ad Strategies to Avoid in 2020

        7 TikTok Statistics Marketers Need to Know in 2020

        7 TikTok Statistics Marketers Need to Know in 2020

        How to Increase Your Business’ Social Media Marketing ROI

        How to Increase Your Business’ Social Media Marketing ROI

        7 Step Guide to Getting More Clients From LinkedIn

        7 Step Guide to Getting More Clients From LinkedIn

      • Content Marketing
        5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

        5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

        Which Content Marketing KPIs Should You Track?

        Which Content Marketing KPIs Should You Track?

        Use These 9 Tools to Create Beautiful, Shareable Content

        Use These 9 Tools to Create Beautiful, Shareable Content

        7 Steps To Your Winning Content Strategy in 2020

        7 Steps To Your Winning Content Strategy in 2020

        What Your Content Management Process is Missing

        What Your Content Management Process is Missing

        How to boost your video content

        Content Creating Mistakes You Must Avoid

        Content Creating Mistakes You Must Avoid

        NLP Chatbots: The Most Intelligent Content Marketing Tool

        NLP Chatbots: The Most Intelligent Content Marketing Tool

        Crazy Effective Content Marketing Promotion

        Crazy Effective Content Marketing Promotion

      • Audience Strategy
        Using SMS Marketing to Drive More Revenue & Engagement

        Using SMS Marketing to Drive More Revenue & Engagement

        Easy Strategies to Improve Customer Service & Retention

        Easy Strategies to Improve Customer Service & Retention

        7 Step Guide to Getting More Clients From LinkedIn

        7 Step Guide to Getting More Clients From LinkedIn

        Why You Need A Voice Search Audience Marketing Strategy

        Why You Need A Voice Search Audience Marketing Strategy

        37% of All Mobile Internet Traffic & Audience Reach Comes From Youtube

        37% of All Mobile Internet Traffic & Audience Reach Comes From Youtube

        How to Craft a Tenacious Strategy to Improve Customer Retention Online

        How to Craft a Tenacious Strategy to Improve Customer Retention Online

        The Perfect Instagram Hashtag Strategy

        The Perfect Instagram Hashtag Strategy

        INTRODUCING oneQube [AMP] Cloud-Based Digital Audience Management Platform

        INTRODUCING oneQube [AMP] Cloud-Based Digital Audience Management Platform

        Marketing Strategies You Can Use From Microsoft, Netflix, Walmart and Adobe

        Marketing Strategies You Can Use From Microsoft, Netflix, Walmart and Adobe

      No Result
      View All Result
      • Marketing
        • All
        • SMS Marketing
        • In The News
        • Marketing Events
        • Case Studies
        LiveRamp (NYSE: RAMP), the leading global data connectivity platform, today announced first quarter results

        LiveRamp (NYSE: RAMP), the leading global data connectivity platform, today announced first quarter results

        What is Ringless Voicemail Marketing & Should Your Business Be Utilizing It?

        What is Ringless Voicemail Marketing & Should Your Business Be Utilizing It?

        How to Leverage SMS & Email Campaigns to Increase Revenue for your Business

        How to Leverage SMS & Email Campaigns to Increase Revenue for your Business

        Easy Strategies to Improve Customer Service & Retention

        Easy Strategies to Improve Customer Service & Retention

        Rubicon Project (NYSE: RUBI) Reports In-Line Q1 EPS, Revenues Beat Estimates

        Rubicon Project (NYSE: RUBI) Reports In-Line Q1 EPS, Revenues Beat Estimates

        10 Hilarious Zoom backgrounds to use During Your Next Team Meeting

        10 Hilarious Zoom backgrounds to use During Your Next Team Meeting

        How the Coronavirus Is Disrupting the Global Advertising and Media Industry

        How the Coronavirus Is Disrupting the Global Advertising and Media Industry

        AdTECH: OOH DOOH – Toronto: Registration, Speakers and Agenda

        AdTECH: OOH DOOH – Toronto: Registration, Speakers and Agenda

        The Trade Desk (NASDAQ: TTD) tops Q4 2019 earnings and revenue forecast

        The Trade Desk (NASDAQ: TTD) tops Q4 2019 earnings and revenue forecast

        Trending Tags

        • Digital Marketing
          • All
          • SEO Search Engine Marketing
          • Influencer marketing
          • Email Marketing
          • Programmatic Advertising
          • Digital Out of Home
          • Artificial Intelligence
          • Marketing Automation
          • Audience Data
          • Ad Fraud
          How to Leverage SMS & Email Campaigns to Increase Revenue for your Business

          How to Leverage SMS & Email Campaigns to Increase Revenue for your Business

          Proven SEO Strategies & Guidelines For Struggling Websites

          Proven SEO Strategies & Guidelines For Struggling Websites

          The 5 Email Drip Sequence to Win More Clients

          The 5 Email Drip Sequence to Win More Clients

          5 Management Tools That Make Remote Work Teams More Productive

          5 Management Tools That Make Remote Work Teams More Productive

          Using CRM’s in 2020, is it worth it?

          Using CRM’s in 2020, is it worth it?

          Brands use TripleLift as a go-to advertising alternative for Facebook

          Brands use TripleLift as a go-to advertising alternative for Facebook

          Influencer Marketing why Its the Future of Marketing

          Influencer Marketing: Why Its the Future of Marketing?

          5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

          5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

          Why You Should Consider a Digital Marketing Strategy in 2020

          Trending Tags

          • Social Media Marketing
            • All
            • Instagram
            • Facebook
            • LinkedIn
            • Twitter
            • Social Ads
            Hashtag Generation Made Easy: Four Tools You Should Try Right Now

            Hashtag Generation Made Easy: Four Tools You Should Try Right Now

            10 Content Ideas for Social Media in 2020

            10 Content Ideas for Social Media in 2020

            Brands use TripleLift as a go-to advertising alternative for Facebook

            Brands use TripleLift as a go-to advertising alternative for Facebook

            How to start your business on Facebook

            How to start your business on Facebook

            A Simple Guide on How to Monetize Your Instagram Profile

            A Simple Guide on How to Monetize Your Instagram Profile

            7 Facebook Ad Strategies to Avoid in 2020

            7 Facebook Ad Strategies to Avoid in 2020

            7 TikTok Statistics Marketers Need to Know in 2020

            7 TikTok Statistics Marketers Need to Know in 2020

            How to Increase Your Business’ Social Media Marketing ROI

            How to Increase Your Business’ Social Media Marketing ROI

            7 Step Guide to Getting More Clients From LinkedIn

            7 Step Guide to Getting More Clients From LinkedIn

          • Content Marketing
            5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

            5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

            Which Content Marketing KPIs Should You Track?

            Which Content Marketing KPIs Should You Track?

            Use These 9 Tools to Create Beautiful, Shareable Content

            Use These 9 Tools to Create Beautiful, Shareable Content

            7 Steps To Your Winning Content Strategy in 2020

            7 Steps To Your Winning Content Strategy in 2020

            What Your Content Management Process is Missing

            What Your Content Management Process is Missing

            How to boost your video content

            Content Creating Mistakes You Must Avoid

            Content Creating Mistakes You Must Avoid

            NLP Chatbots: The Most Intelligent Content Marketing Tool

            NLP Chatbots: The Most Intelligent Content Marketing Tool

            Crazy Effective Content Marketing Promotion

            Crazy Effective Content Marketing Promotion

          • Audience Strategy
            Using SMS Marketing to Drive More Revenue & Engagement

            Using SMS Marketing to Drive More Revenue & Engagement

            Easy Strategies to Improve Customer Service & Retention

            Easy Strategies to Improve Customer Service & Retention

            7 Step Guide to Getting More Clients From LinkedIn

            7 Step Guide to Getting More Clients From LinkedIn

            Why You Need A Voice Search Audience Marketing Strategy

            Why You Need A Voice Search Audience Marketing Strategy

            37% of All Mobile Internet Traffic & Audience Reach Comes From Youtube

            37% of All Mobile Internet Traffic & Audience Reach Comes From Youtube

            How to Craft a Tenacious Strategy to Improve Customer Retention Online

            How to Craft a Tenacious Strategy to Improve Customer Retention Online

            The Perfect Instagram Hashtag Strategy

            The Perfect Instagram Hashtag Strategy

            INTRODUCING oneQube [AMP] Cloud-Based Digital Audience Management Platform

            INTRODUCING oneQube [AMP] Cloud-Based Digital Audience Management Platform

            Marketing Strategies You Can Use From Microsoft, Netflix, Walmart and Adobe

            Marketing Strategies You Can Use From Microsoft, Netflix, Walmart and Adobe

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          oneQube
          No Result
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          7 Ways for Entrepreneurs to Improve Their Influencer Marketing

          by Peter Bordes
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          Influencer marketing is one of the most effective ways of increasing the popularity of your company’s brand. You can promote your products, attract new audiences, increase engagement and boost revenue using influencer marketing.

          The main reason why most people fail in their influencer marketing is that they try to shortcut the process of influencer outreach, vetting and also forget to plan for contingencies.

          RelatedPosts

          Influencer Marketing: Why Its the Future of Marketing?

          4 Influencer Marketing Truths You Should Know

          Using Influencer Marketing to leverage your resources and grow your business

          The best influencers usually focus on a small group of individuals who communicate regularly with a far wider target audience. If you want to get the most out of your efforts on influencer marketing, consider the following strategies.

          1. Focus On Your Target Audience
          In order to build a solid foundation, you need to focus on your target audience. This means you should figure out the source of their motivation when purchasing a product and their level of engagement.

          An influencer marketing approach with multiple phases is designed to move your customers along each stage of the buyer’s journey with the help of influencers.

          2. Choose the Right Influencers
          When choosing an influencer, don’t just rely on one source. You can always find the right influencers for your brand on multiple platforms such as Buzzsumo.

          Your primary focus should be to identify influencers who have messages that are in line with your brand. It is important to audit the content of your influencer as well as the subsequent conversations that are sparked by it. A higher cohesion between an influencer and your brand results in better conversions, ad recall, and brand recall.

          3. Establish an Affiliate Program
          Creating an affiliate program is one of the best ways to compensate your influencers. They are highly motivated to use affiliate links when they are referring traffic to your brand.

          Not only will you be able to track clicks and impressions but also the conversions generated by the clicks. You can also explore the use of influencer marketplaces like Fango when augmenting with paid influencers.

          4. Build Authentic Influencer And Brand Relationship
          Once you have identified the right influencers to work with, you need to build a relationship with them. You need to be willing to invest in your influencers before you ask them to go promote your brand.

          The main idea is to improve your brand recognition while making them feel special. It is crucial to integrate relationship building into your workflow. Personalize your approach and be transparent with any influencers you collaborate with.

          5. Inspire Co-Creation and Amplification
          Measure your influencer marketing campaigns constantly and amplify the content that is organically performing well. Implement a content marketing and social media plan that repurposes and increases the influencer content in an attempt to maintain your campaigns in-front of a whole new audience.

          Great way entrepreneurs can improve their influencer marketing is by mentioning or tagging individuals who find your contents valuable. This allows you to share your content with their audiences while adding value to the greater community.

          6. Get feedback from influencers
          Influencers have a better understanding of their audiences and potential results more than anyone. It is important to treat them accordingly by asking them what works best and the opportunities you can use to improve the experience.

          They usually have some great insights on the user trends and it will be wise to provide your influencers with some creative freedom. Take necessary steps to make the relationship feel fun and natural rather than a forced and static one.

          7. Track, Measure and Analyze Your Influencer Campaign Constantly
          It is important to know whether your efforts on the influencer campaign are effective or not. The number of comments or likes received by any post is not an indication of a successful influencer campaign.

          Look at the referral traffic in your Google Analytics to see if there is a significant increase from the social networks associated with the influencer posts.

          Conclusion
          It requires a lot of effort to distinguish your brand from the crowd since every single industry all over the internet is busy working on their own success.

          Influencer marketing creates a lot of brand awareness directing traffic to visit your blog and check out your social media. You can always rely on the right influencers to compliment your marketing.

          Peter Bordes
          Website | + posts

          CEO of Kubient. A lifetime serial entrepreneur, mentor, advisor, and investor. Obsessed with the infinite realm of possibility in the digital transformation of the world, digital media, marketing and the blockchain.

          • Peter Bordes
            https://oneqube.com/author/oneqube/
            Hitting the Hashtag Micro-Community Goldmine with SocialAudience
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            Use Link Listening To Power Your Social Audience Development Initiatives
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            Social Audience Development Turns Sharks into Twitter Influencers
          Tags: audience developmentinfluenceinfluencer marketingDigital marketingMarketingentrepreneurs
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          Peter Bordes

          CEO of Kubient. A lifetime serial entrepreneur, mentor, advisor, and investor. Obsessed with the infinite realm of possibility in the digital transformation of the world, digital media, marketing and the blockchain.

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          How to Leverage SMS & Email Campaigns to Increase Revenue for your Business

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