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    Rubicon Project (NYSE: RUBI) Reports In-Line Q1 EPS, Revenues Beat Estimates

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    Programmatic I/O May 11-12 2020 / San Francisco from AdExchanger

    Hulu marketing chief Kelly Campbell named President of the Disney streaming service

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    5 Marketing Case Studies and Guides To Improve Your ROI In 2019

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    A Quick 2019 Digital Marketing Review For Small Businesses

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      7 TikTok Statistics Marketers Need to Know in 2020

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        7 TikTok Statistics Marketers Need to Know in 2020

        7 TikTok Statistics Marketers Need to Know in 2020

        How to Increase Your Business’ Social Media Marketing ROI

        How to Increase Your Business’ Social Media Marketing ROI

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        7 Step Guide to Getting More Clients From LinkedIn

        Use These 9 Tools to Create Beautiful, Shareable Content

        Use These 9 Tools to Create Beautiful, Shareable Content

        How to guide to start your influencer marketing on instagram

        How to guide to start your influencer marketing on instagram

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      • Audience Strategy
        7 Step Guide to Getting More Clients From LinkedIn

        7 Step Guide to Getting More Clients From LinkedIn

        Why You Need A Voice Search Audience Marketing Strategy

        Why You Need A Voice Search Audience Marketing Strategy

        37% of All Mobile Internet Traffic & Audience Reach Comes From Youtube

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        How to Craft a Tenacious Strategy to Improve Customer Retention Online

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      • Marketing
        • All
        • In The News
        • Marketing Events
        • Case Studies
        Rubicon Project (NYSE: RUBI) Reports In-Line Q1 EPS, Revenues Beat Estimates

        Rubicon Project (NYSE: RUBI) Reports In-Line Q1 EPS, Revenues Beat Estimates

        10 Hilarious Zoom backgrounds to use During Your Next Team Meeting

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        How the Coronavirus Is Disrupting the Global Advertising and Media Industry

        AdTECH: OOH DOOH – Toronto: Registration, Speakers and Agenda

        AdTECH: OOH DOOH – Toronto: Registration, Speakers and Agenda

        The Trade Desk (NASDAQ: TTD) tops Q4 2019 earnings and revenue forecast

        The Trade Desk (NASDAQ: TTD) tops Q4 2019 earnings and revenue forecast

        Programmatic I/O May 11-12 2020 / San Francisco from AdExchanger

        Programmatic I/O May 11-12 2020 / San Francisco from AdExchanger

        Hulu marketing chief Kelly Campbell named President of the Disney streaming service

        Hulu marketing chief Kelly Campbell named President of the Disney streaming service

        5 Marketing Case Studies and Guides To Improve Your ROI In 2019

        5 Marketing Case Studies and Guides To Improve Your ROI In 2019

        A Quick 2019 Digital Marketing Review For Small Businesses

        A Quick 2019 Digital Marketing Review For Small Businesses

        Trending Tags

        • Digital Marketing
          • All
          • SEO Search Engine Marketing
          • Influencer marketing
          • Email Marketing
          • Programmatic Advertising
          • Digital Out of Home
          • Artificial Intelligence
          • Marketing Automation
          • Audience Data
          • Ad Fraud
          How Click Fraud is Hurting The Affiliate Industry

          How Click Fraud is Hurting The Affiliate Industry

          4 Influencer Marketing Truths You Should Know

          4 Influencer Marketing Truths You Should Know

          7 Pro Tips to Stay Out of the Spam Box with Email Marketing

          7 Pro Tips to Stay Out of the Spam Box with Email Marketing

          Using Influencer Marketing to leverage your resources and grow your business

          Using Influencer Marketing to leverage your resources and grow your business

          7 TikTok Statistics Marketers Need to Know in 2020

          7 TikTok Statistics Marketers Need to Know in 2020

          How to guide to start your influencer marketing on instagram

          How to guide to start your influencer marketing on instagram

          5 ways to make success out of your PPC advertising campaign

          5 ways to make success out of your PPC advertising campaign

          3 ways ecommerce sites can prevent friendly fraud

          3 ways ecommerce sites can prevent friendly fraud

          5 Fundamentals of Search Engine Optimization (SEO)

          5 Fundamentals of Search Engine Optimization (SEO)

          Trending Tags

          • Social Media Marketing
            • All
            • Instagram
            • Facebook
            • LinkedIn
            • Twitter
            • Social Ads
            7 TikTok Statistics Marketers Need to Know in 2020

            7 TikTok Statistics Marketers Need to Know in 2020

            How to Increase Your Business’ Social Media Marketing ROI

            How to Increase Your Business’ Social Media Marketing ROI

            7 Step Guide to Getting More Clients From LinkedIn

            7 Step Guide to Getting More Clients From LinkedIn

            Use These 9 Tools to Create Beautiful, Shareable Content

            Use These 9 Tools to Create Beautiful, Shareable Content

            How to guide to start your influencer marketing on instagram

            How to guide to start your influencer marketing on instagram

            9 Pro Tips to Get The Most From Your Instagram Live’s

            9 Pro Tips to Get The Most From Your Instagram Live’s

            Twitter is preventing some brands from including COVID-19 in ads

            Twitter is preventing some brands from including COVID-19 in ads

            Facebook is testing a large ‘F’ Button in the new UI update

            Facebook is testing a large ‘F’ Button in the new UI update

            How to Delete a Facebook Group

            How to Delete a Facebook Group

          • Content Marketing
            Use These 9 Tools to Create Beautiful, Shareable Content

            Use These 9 Tools to Create Beautiful, Shareable Content

            7 Steps To Your Winning Content Strategy in 2020

            7 Steps To Your Winning Content Strategy in 2020

            What Your Content Management Process is Missing

            What Your Content Management Process is Missing

            How to boost your video content

            Content Creating Mistakes You Must Avoid

            Content Creating Mistakes You Must Avoid

            NLP Chatbots: The Most Intelligent Content Marketing Tool

            NLP Chatbots: The Most Intelligent Content Marketing Tool

            Crazy Effective Content Marketing Promotion

            Crazy Effective Content Marketing Promotion

            The 2019 Branding Basics You Need to Know

            The 2019 Branding Basics You Need to Know

            Need More from Email Marketing? Learn from Competitors

            Need More from Email Marketing? Learn from Competitors

          • Audience Strategy
            7 Step Guide to Getting More Clients From LinkedIn

            7 Step Guide to Getting More Clients From LinkedIn

            Why You Need A Voice Search Audience Marketing Strategy

            Why You Need A Voice Search Audience Marketing Strategy

            37% of All Mobile Internet Traffic & Audience Reach Comes From Youtube

            37% of All Mobile Internet Traffic & Audience Reach Comes From Youtube

            How to Craft a Tenacious Strategy to Improve Customer Retention Online

            How to Craft a Tenacious Strategy to Improve Customer Retention Online

            The Perfect Instagram Hashtag Strategy

            The Perfect Instagram Hashtag Strategy

            INTRODUCING oneQube [AMP] Cloud-Based Digital Audience Management Platform

            INTRODUCING oneQube [AMP] Cloud-Based Digital Audience Management Platform

            Marketing Strategies You Can Use From Microsoft, Netflix, Walmart and Adobe

            Marketing Strategies You Can Use From Microsoft, Netflix, Walmart and Adobe

            Stop! Before You Launch an Initial Coin Offering, You Need to First Build a Community.

            3 Ways Startups Can Build Loyalty With Millennial Customers

            3 Ways Startups Can Build Loyalty With Millennial Customers

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          How to Craft a Tenacious Strategy to Improve Customer Retention Online

          Renu Sharma by Renu Sharma
          February 11, 2019
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          Did you know that only 13% of consumers are loyal to a brand and the remaining 87% shop from all around? So, it’s crucial for businesses to build relationships with their customers and increase customer retention. Rather than simply focusing on acquiring new customers, customer retention is a cost-effective strategy to grow your business.

          A common practice to increase customer retention is to have a dedicated customer support team. However, a successful customer retention strategy involves more than just attending to calls from customers. You need to also send them personalized emails, introduce loyalty programs, and create educational content for your customers.

          RelatedPosts

          7 Step Guide to Getting More Clients From LinkedIn

          Why You Need A Voice Search Audience Marketing Strategy

          37% of All Mobile Internet Traffic & Audience Reach Comes From Youtube

          In this post, we’ll talk about some effective customer retention strategies:

          1. Personalize Your Emails Marketing

          Email marketing has always been a powerful marketing strategy. In fact, email campaigns have been known to generate the highest median ROI of up to 23%.

          The infographic created by Post Funnel is proving that personalized email marketing campaigns can do wonders for your customer retention strategies. Personalization can increase sales, email click-through rates, and customer satisfaction. In fact, 56% of marketers have reported an increase in sales and 58% of marketers reported an increase in customer satisfaction with personalization.

          The numbers clearly indicate and emphasize the power of personalized email marketing.


          Image Source - The State of Digital Personalisation, 2016

          However, what’s important to note is that personalization isn’t just limited to sending an email to your customers addressing them by their first name. Effective personalization of emails involves much more than this.

          You need to customize your emails to your customers based on their interests. In fact, 52% of B2C customers and 65% of B2B customers are likely to switch brands if they don’t receive personalized recommendations.

          For example, Amazon sends personalized emails to their customers based on their browsing histories or past purchase histories.

          Image Source - Amazon

          2. Make Online Navigation Easy for Customers

          You need to keep your website navigation simple and easy. This will help you improve the product search experience for your customers. And that can lead to an increase in your online customer retention rate.

          Customers who know what they want to search on your website can use the search bar. But customers who don’t know what they want or are first-time visitors, they rely on your website navigation. So, you need to make sure that the navigation is convenient and easy to understand.

          Also, categorize your products into different groups and display them in the navigation bar. However, don’t create too many product groups as this will lead to nothing but confusion.

          Below is a screenshot from the Nike website. And you can see how systematically they have categorized their products into different groups.

          Image Source - Nike

          3. Have a Customer Loyalty Program

          One of the smartest and most effective ways to increase customer retention is to introduce a customer loyalty program. There are many customer loyalty programs to select from such as loyalty bonuses, rewards, customer referrals, and/or user-generated content (UGC). When done correctly, these programs can nurture your relationships with customers and increase the retention rate.

          You need to identify and reward customers who are loyal to your brand, You can also ask them to refer your brand to their friends and families in exchange for rewards.

          The online footwear brand, Kuru, implemented a rewards program for their loyal customers. As part of the program, customers earn points when they write a review and give referrals.

          Image Source - Yotpo.com

          4. Create Educational Content About Your Product

          Once your customer has purchased products from you or has signed up for a service, you need to send them informative and educative emails. Quick information about your products or services will guide your customers and help them learn their uses and functions better.

          These educational emails need to contain basic information or training on how to use your services or products. This can help your customers solve the issues or problems they discover while using your services or products.

          For example, online advertiser, Outbrain, sends a series of training content to their customers via email. The training material guides customers on how to start using their advertising services which is available on their platform.

          Image Source - mention.com

          5. Share User-Generated Content on Social Media

          Some brands underestimate the power of user-generated content, however, this can be a very effective customer retention strategy. UGC also helps to provide social proof which can help you build customer loyalty. In fact, 93% of consumer purchases are driven by user reviews and feedback.

          Brand sentiment can also significantly increase when you share user-generated content on your social media accounts. It showcases that your customers perceive your brand favorably. And this can help you win the loyalty of your customers as well as acquire new ones.

          Here’s an example of how BMW leverages UGC on Instagram. BMW askes their followers to use the hashtag #BMWRepost and share photos of their BMW cars. BMW then reposts the best content on their Instagram account.

          Image Source - Instagram

          Final Thoughts

          Customer retention is as important as customer acquisition for your business. In fact, it’s more cost-effective than acquiring new customers. And this is why your business needs to have a tenacious customer retention strategy.

          To improve customer retention, you can personalize your emails to customers or share user-generated content on your social media accounts. You also need to create educational or informative videos about your products or services. Make sure that the navigation of your online store is easy. Customer loyalty programs can also help you improve customer retention.

          Do you know of any other effective customer retention strategies? If so, please feel free to share your thoughts in the comments.

          Tags: Marketing strategyInstagramSocial mediaaudience developmentecommerceDigital marketingEmail marketingPersonalizationCustomer retentionAmazon
          Share25Tweet16Pin6Share4
          Renu Sharma

          Renu Sharma

          Renu Sharma is Inbound Marketing Manager at Attrock. With expertise in content marketing, she helps companies attract qualified leads, grow their revenue and brand reputations. She also works closely with influencers to help brands get more exposure in their niches. When not working, she loves to polish her marketing knowledge and skills, and watch interesting web series.

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