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    Easy Strategies to Improve Customer Service & Retention

    Easy Strategies to Improve Customer Service & Retention

    Rubicon Project (NYSE: RUBI) Reports In-Line Q1 EPS, Revenues Beat Estimates

    Rubicon Project (NYSE: RUBI) Reports In-Line Q1 EPS, Revenues Beat Estimates

    10 Hilarious Zoom backgrounds to use During Your Next Team Meeting

    10 Hilarious Zoom backgrounds to use During Your Next Team Meeting

    How the Coronavirus Is Disrupting the Global Advertising and Media Industry

    How the Coronavirus Is Disrupting the Global Advertising and Media Industry

    AdTECH: OOH DOOH – Toronto: Registration, Speakers and Agenda

    AdTECH: OOH DOOH – Toronto: Registration, Speakers and Agenda

    The Trade Desk (NASDAQ: TTD) tops Q4 2019 earnings and revenue forecast

    The Trade Desk (NASDAQ: TTD) tops Q4 2019 earnings and revenue forecast

    Programmatic I/O May 11-12 2020 / San Francisco from AdExchanger

    Programmatic I/O May 11-12 2020 / San Francisco from AdExchanger

    Hulu marketing chief Kelly Campbell named President of the Disney streaming service

    Hulu marketing chief Kelly Campbell named President of the Disney streaming service

    5 Marketing Case Studies and Guides To Improve Your ROI In 2019

    5 Marketing Case Studies and Guides To Improve Your ROI In 2019

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      Why You Should Consider a Digital Marketing Strategy in 2020

      Pros and Cons of AI Chatbots: All You Must Know

      Pros and Cons of AI Chatbots: All You Must Know

      Digital Advertising Strategies For Small Businesses

      Digital Advertising Strategies For Small Businesses

      The Guide to Increasing Your E-Commerce Conversions in 2020

      The Guide to Increasing Your E-Commerce Conversions in 2020

      In-app messaging vs push notifications for mobile publishers

      In-app messaging vs push notifications for mobile publishers

      6 Pro SEO Tips to Implement in 2020

      6 Pro SEO Tips to Implement in 2020

      How to Integrate Affordable AI into Your Business

      How to Integrate Affordable AI into Your Business

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      7 Facebook Ad Strategies to Avoid in 2020

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      How Click Fraud is Hurting The Affiliate Industry

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        A Simple Guide on How to Monetize Your Instagram Profile

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        7 Facebook Ad Strategies to Avoid in 2020

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        7 TikTok Statistics Marketers Need to Know in 2020

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        How to Increase Your Business’ Social Media Marketing ROI

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        7 Step Guide to Getting More Clients From LinkedIn

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        Use These 9 Tools to Create Beautiful, Shareable Content

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        How to guide to start your influencer marketing on instagram

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        9 Pro Tips to Get The Most From Your Instagram Live’s

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        Which Content Marketing KPIs Should You Track?

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        Use These 9 Tools to Create Beautiful, Shareable Content

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        7 Steps To Your Winning Content Strategy in 2020

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        Crazy Effective Content Marketing Promotion

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        The 2019 Branding Basics You Need to Know

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        Using SMS Marketing to Drive More Revenue & Engagement

        Using SMS Marketing to Drive More Revenue & Engagement

        Easy Strategies to Improve Customer Service & Retention

        Easy Strategies to Improve Customer Service & Retention

        7 Step Guide to Getting More Clients From LinkedIn

        7 Step Guide to Getting More Clients From LinkedIn

        Why You Need A Voice Search Audience Marketing Strategy

        Why You Need A Voice Search Audience Marketing Strategy

        37% of All Mobile Internet Traffic & Audience Reach Comes From Youtube

        37% of All Mobile Internet Traffic & Audience Reach Comes From Youtube

        How to Craft a Tenacious Strategy to Improve Customer Retention Online

        How to Craft a Tenacious Strategy to Improve Customer Retention Online

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        Marketing Strategies You Can Use From Microsoft, Netflix, Walmart and Adobe

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      • Marketing
        • All
        • In The News
        • Marketing Events
        • Case Studies
        Easy Strategies to Improve Customer Service & Retention

        Easy Strategies to Improve Customer Service & Retention

        Rubicon Project (NYSE: RUBI) Reports In-Line Q1 EPS, Revenues Beat Estimates

        Rubicon Project (NYSE: RUBI) Reports In-Line Q1 EPS, Revenues Beat Estimates

        10 Hilarious Zoom backgrounds to use During Your Next Team Meeting

        10 Hilarious Zoom backgrounds to use During Your Next Team Meeting

        How the Coronavirus Is Disrupting the Global Advertising and Media Industry

        How the Coronavirus Is Disrupting the Global Advertising and Media Industry

        AdTECH: OOH DOOH – Toronto: Registration, Speakers and Agenda

        AdTECH: OOH DOOH – Toronto: Registration, Speakers and Agenda

        The Trade Desk (NASDAQ: TTD) tops Q4 2019 earnings and revenue forecast

        The Trade Desk (NASDAQ: TTD) tops Q4 2019 earnings and revenue forecast

        Programmatic I/O May 11-12 2020 / San Francisco from AdExchanger

        Programmatic I/O May 11-12 2020 / San Francisco from AdExchanger

        Hulu marketing chief Kelly Campbell named President of the Disney streaming service

        Hulu marketing chief Kelly Campbell named President of the Disney streaming service

        5 Marketing Case Studies and Guides To Improve Your ROI In 2019

        5 Marketing Case Studies and Guides To Improve Your ROI In 2019

        Trending Tags

        • Digital Marketing
          • All
          • SEO Search Engine Marketing
          • Influencer marketing
          • Email Marketing
          • Programmatic Advertising
          • Digital Out of Home
          • Artificial Intelligence
          • Marketing Automation
          • Audience Data
          • Ad Fraud

          Why You Should Consider a Digital Marketing Strategy in 2020

          Pros and Cons of AI Chatbots: All You Must Know

          Pros and Cons of AI Chatbots: All You Must Know

          Digital Advertising Strategies For Small Businesses

          Digital Advertising Strategies For Small Businesses

          The Guide to Increasing Your E-Commerce Conversions in 2020

          The Guide to Increasing Your E-Commerce Conversions in 2020

          In-app messaging vs push notifications for mobile publishers

          In-app messaging vs push notifications for mobile publishers

          6 Pro SEO Tips to Implement in 2020

          6 Pro SEO Tips to Implement in 2020

          How to Integrate Affordable AI into Your Business

          How to Integrate Affordable AI into Your Business

          7 Facebook Ad Strategies to Avoid in 2020

          7 Facebook Ad Strategies to Avoid in 2020

          How Click Fraud is Hurting The Affiliate Industry

          How Click Fraud is Hurting The Affiliate Industry

          Trending Tags

          • Social Media Marketing
            • All
            • Instagram
            • Facebook
            • LinkedIn
            • Twitter
            • Social Ads
            How to start your business on Facebook

            How to start your business on Facebook

            A Simple Guide on How to Monetize Your Instagram Profile

            A Simple Guide on How to Monetize Your Instagram Profile

            7 Facebook Ad Strategies to Avoid in 2020

            7 Facebook Ad Strategies to Avoid in 2020

            7 TikTok Statistics Marketers Need to Know in 2020

            7 TikTok Statistics Marketers Need to Know in 2020

            How to Increase Your Business’ Social Media Marketing ROI

            How to Increase Your Business’ Social Media Marketing ROI

            7 Step Guide to Getting More Clients From LinkedIn

            7 Step Guide to Getting More Clients From LinkedIn

            Use These 9 Tools to Create Beautiful, Shareable Content

            Use These 9 Tools to Create Beautiful, Shareable Content

            How to guide to start your influencer marketing on instagram

            How to guide to start your influencer marketing on instagram

            9 Pro Tips to Get The Most From Your Instagram Live’s

            9 Pro Tips to Get The Most From Your Instagram Live’s

          • Content Marketing
            Which Content Marketing KPIs Should You Track?

            Which Content Marketing KPIs Should You Track?

            Use These 9 Tools to Create Beautiful, Shareable Content

            Use These 9 Tools to Create Beautiful, Shareable Content

            7 Steps To Your Winning Content Strategy in 2020

            7 Steps To Your Winning Content Strategy in 2020

            What Your Content Management Process is Missing

            What Your Content Management Process is Missing

            How to boost your video content

            Content Creating Mistakes You Must Avoid

            Content Creating Mistakes You Must Avoid

            NLP Chatbots: The Most Intelligent Content Marketing Tool

            NLP Chatbots: The Most Intelligent Content Marketing Tool

            Crazy Effective Content Marketing Promotion

            Crazy Effective Content Marketing Promotion

            The 2019 Branding Basics You Need to Know

            The 2019 Branding Basics You Need to Know

          • Audience Strategy
            Using SMS Marketing to Drive More Revenue & Engagement

            Using SMS Marketing to Drive More Revenue & Engagement

            Easy Strategies to Improve Customer Service & Retention

            Easy Strategies to Improve Customer Service & Retention

            7 Step Guide to Getting More Clients From LinkedIn

            7 Step Guide to Getting More Clients From LinkedIn

            Why You Need A Voice Search Audience Marketing Strategy

            Why You Need A Voice Search Audience Marketing Strategy

            37% of All Mobile Internet Traffic & Audience Reach Comes From Youtube

            37% of All Mobile Internet Traffic & Audience Reach Comes From Youtube

            How to Craft a Tenacious Strategy to Improve Customer Retention Online

            How to Craft a Tenacious Strategy to Improve Customer Retention Online

            The Perfect Instagram Hashtag Strategy

            The Perfect Instagram Hashtag Strategy

            INTRODUCING oneQube [AMP] Cloud-Based Digital Audience Management Platform

            INTRODUCING oneQube [AMP] Cloud-Based Digital Audience Management Platform

            Marketing Strategies You Can Use From Microsoft, Netflix, Walmart and Adobe

            Marketing Strategies You Can Use From Microsoft, Netflix, Walmart and Adobe

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          7 Facebook Ad Strategies to Avoid in 2020

          Connor Hennessy by Connor Hennessy
          May 18, 2020
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          Facebook Ads is one of, if not the, most powerful way to drive traffic and build brands in 2018. 

          Whether you’re selling tickets to an event, driving traffic to your new video, promoting your E-Commerce business, or all of the above, Facebook has a place for you with their ads.

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          Unfortunately, Facebook’s Ad platform has a bit of a learning curve, and a lot of beginners (and experts) sometimes find that no matter what they try to adjust or change, they’re just not seeing the results and conversions they wanted with their campaign.

          This doesn’t have to be the case.

          By paying close attention to your ads, and learning the trends and tools that will give you the best results, you’ll be crushing your FB ads goals in no time.

          1. Your Audience Not Defined Enough

          When you’re dealing with Facebook Ads, specific is always better.

          Instead of targeting just location and adding a few interests, stop to think about who your ideal customer is. 

          This allows you to expand your reach and add many interests that could apply, purchase behavior, age, education level, professions, and the list goes on and on.

          The more specific you get, the more quality clicks you’ll get.

          1. Not Using Facebook Pixels

          Being able to track and report are key components to any marketing strategy, and this is exactly what Facebook pixels does so well. 

          What is a Pixel exactly?

          A Facebook pixel is a method to track interactions that are happening with your Ad even beyond Facebook to your website. This can be incredibly helpful for a few reasons.

          1. Track conversions on your website or event page that can be attributed to your ad. One of the biggest unknowns in online advertising, especially when tied to a direct product or service is wondering where sales are actually coming from. Pixels will tell you the behavior of users on your website after they’ve come through from your ad, giving you accurate conversion data.
          2. Optimize your ad for conversions. When installed, Pixels provide a great way to measure the effectiveness of your ad, mainly, what’s working and what isn’t working so you can adjust it accordingly.
          3. Re-market to the people who visit your website. If you have a Facebook pixel installed on your website, even when site visitors come from somewhere other than an ad, the information your Pixel collects can help tremendously for re-marketing campaigns when you do decide to run ads.

          Not sure where to start?

          Check out Facebook’s guide on creating and installing your first pixel.

          3. Your Creative Needs Work

          The creative of your ad is (typically) the very first thing that potential customers will look at when your ad pops up on their screen. That’s why it’s imperative that it grabs the users attention and entices them to learn more.

          Here’s a few questions to ask yourself about the creative you currently have running:

          Can you tell who the ad is for just by looking at the creative?

          Was time and effort spent creating it, or was it just thrown together?

          Would you click on it?

          If the answer to these three questions were no, it’s time to dive back in and create new creative sets, where you can say yes to all three.

          1. You’re Not Utilizing Video

          Studies show that 71% of consumers on Facebook prefer videos over static images on their news feed. If you’re not tapping in to videos for your ad creative, then you’re missing out on thousands of free impressions.

          Videos in 2020 are virtually ingrained in the creator experience when they go to discover and buy new products or services.

          By having a clean, clear and enticing video creative to accompany your copy, gives your ad that much more of a chance of being successful in converting. Don’t know where to start? Look through your competitors ad’s and see what works well.

          Do consumers like seeing videos of the product itself? People using it? A full on demonstration? 

          These are the questions you should be asking yourself when determining what to put into your video creative. While the quality is important, it is not necessary to have a full production team. Sometimes, simple works the best, and there are dozens of free tools available online to help you get a kick start into video ads.

          5. Text Copy That Converts

          Your text copy needs to be three things every-time:

          Clear, Intriguing, Relevant 

          Save your customers time by listing all the important information (including price) about your product, service or event in the text copy. 

          Now that you have their attention, give them a reason to click on your ad! Offer a discount, limited time offer, or some other method of exclusivity to generate more demand.

          Know your audience. It’s important to write text copy in a way that your target audience will relate to and respond. If your target audience uses emojis, then use 😀’s. 

          6. No Call To Action

          An ad is not complete without a call to action.

          What do you want your potential customers to do after they see your ad?

          Immediately buy your product? Learn more about your service? Sign up for an event? 

          Whatever the end goal is, it’s crucial for conversions to make it easy for your customers to get to the next step of your sales process or funnel.

          7. Always Be Testing!

          Facebook Ads are a game of testing, experimenting, finding out what works, then finding out how to make it better.

          It’s an ever evolving platform, therefore, your ads should be ever evolving.

          Test out new copy, try out new creatives, experiment with audiences from different countries.

          Without learning what works and what doesn’t, you’ll never be able to optimize your ads to their maximum potential. 

          Conclusion

          If you’ve been struggling with Facebook ads, it’s okay.

          Everyone from beginners to veteran ad buyers have problems with their campaigns at one point or another. 

          There’s no such thing as a right answer when it comes to Facebook, which is why it’s so 

          important to always be testing.

          But as a recap to the recipe for better ads: Keep the customer in mind, keep your copy and creative simple yet attractive, and always have a call to action.

          Tags: Marketing strategyContent (media)How-toFacebookFacebook Adsdigital adspaid adsfacebook ad mistakes
          Share26Tweet17Pin6Share5
          Connor Hennessy

          Connor Hennessy

          operations & marketing. cofounder @hoo.be / @ImMakingADifference

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