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    Rubicon Project (NYSE: RUBI) Reports In-Line Q1 EPS, Revenues Beat Estimates

    Rubicon Project (NYSE: RUBI) Reports In-Line Q1 EPS, Revenues Beat Estimates

    10 Hilarious Zoom backgrounds to use During Your Next Team Meeting

    10 Hilarious Zoom backgrounds to use During Your Next Team Meeting

    How the Coronavirus Is Disrupting the Global Advertising and Media Industry

    How the Coronavirus Is Disrupting the Global Advertising and Media Industry

    AdTECH: OOH DOOH – Toronto: Registration, Speakers and Agenda

    AdTECH: OOH DOOH – Toronto: Registration, Speakers and Agenda

    The Trade Desk (NASDAQ: TTD) tops Q4 2019 earnings and revenue forecast

    The Trade Desk (NASDAQ: TTD) tops Q4 2019 earnings and revenue forecast

    Programmatic I/O May 11-12 2020 / San Francisco from AdExchanger

    Programmatic I/O May 11-12 2020 / San Francisco from AdExchanger

    Hulu marketing chief Kelly Campbell named President of the Disney streaming service

    Hulu marketing chief Kelly Campbell named President of the Disney streaming service

    5 Marketing Case Studies and Guides To Improve Your ROI In 2019

    5 Marketing Case Studies and Guides To Improve Your ROI In 2019

    A Quick 2019 Digital Marketing Review For Small Businesses

    A Quick 2019 Digital Marketing Review For Small Businesses

    Trending Tags

    • Digital Marketing
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      • SEO Search Engine Marketing
      • Influencer marketing
      • Email Marketing
      • Programmatic Advertising
      • Digital Out of Home
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      • Marketing Automation
      • Audience Data
      • Ad Fraud
      How Click Fraud is Hurting The Affiliate Industry

      How Click Fraud is Hurting The Affiliate Industry

      4 Influencer Marketing Truths You Should Know

      4 Influencer Marketing Truths You Should Know

      7 Pro Tips to Stay Out of the Spam Box with Email Marketing

      7 Pro Tips to Stay Out of the Spam Box with Email Marketing

      Using Influencer Marketing to leverage your resources and grow your business

      Using Influencer Marketing to leverage your resources and grow your business

      7 TikTok Statistics Marketers Need to Know in 2020

      7 TikTok Statistics Marketers Need to Know in 2020

      How to guide to start your influencer marketing on instagram

      How to guide to start your influencer marketing on instagram

      5 ways to make success out of your PPC advertising campaign

      5 ways to make success out of your PPC advertising campaign

      3 ways ecommerce sites can prevent friendly fraud

      3 ways ecommerce sites can prevent friendly fraud

      5 Fundamentals of Search Engine Optimization (SEO)

      5 Fundamentals of Search Engine Optimization (SEO)

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      • Social Media Marketing
        • All
        • Instagram
        • Facebook
        • LinkedIn
        • Twitter
        • Social Ads
        7 TikTok Statistics Marketers Need to Know in 2020

        7 TikTok Statistics Marketers Need to Know in 2020

        How to Increase Your Business’ Social Media Marketing ROI

        How to Increase Your Business’ Social Media Marketing ROI

        7 Step Guide to Getting More Clients From LinkedIn

        7 Step Guide to Getting More Clients From LinkedIn

        Use These 9 Tools to Create Beautiful, Shareable Content

        Use These 9 Tools to Create Beautiful, Shareable Content

        How to guide to start your influencer marketing on instagram

        How to guide to start your influencer marketing on instagram

        9 Pro Tips to Get The Most From Your Instagram Live’s

        9 Pro Tips to Get The Most From Your Instagram Live’s

        Twitter is preventing some brands from including COVID-19 in ads

        Twitter is preventing some brands from including COVID-19 in ads

        Facebook is testing a large ‘F’ Button in the new UI update

        Facebook is testing a large ‘F’ Button in the new UI update

        How to Delete a Facebook Group

        How to Delete a Facebook Group

      • Content Marketing
        Use These 9 Tools to Create Beautiful, Shareable Content

        Use These 9 Tools to Create Beautiful, Shareable Content

        7 Steps To Your Winning Content Strategy in 2020

        7 Steps To Your Winning Content Strategy in 2020

        What Your Content Management Process is Missing

        What Your Content Management Process is Missing

        How to boost your video content

        Content Creating Mistakes You Must Avoid

        Content Creating Mistakes You Must Avoid

        NLP Chatbots: The Most Intelligent Content Marketing Tool

        NLP Chatbots: The Most Intelligent Content Marketing Tool

        Crazy Effective Content Marketing Promotion

        Crazy Effective Content Marketing Promotion

        The 2019 Branding Basics You Need to Know

        The 2019 Branding Basics You Need to Know

        Need More from Email Marketing? Learn from Competitors

        Need More from Email Marketing? Learn from Competitors

      • Audience Strategy
        7 Step Guide to Getting More Clients From LinkedIn

        7 Step Guide to Getting More Clients From LinkedIn

        Why You Need A Voice Search Audience Marketing Strategy

        Why You Need A Voice Search Audience Marketing Strategy

        37% of All Mobile Internet Traffic & Audience Reach Comes From Youtube

        37% of All Mobile Internet Traffic & Audience Reach Comes From Youtube

        How to Craft a Tenacious Strategy to Improve Customer Retention Online

        How to Craft a Tenacious Strategy to Improve Customer Retention Online

        The Perfect Instagram Hashtag Strategy

        The Perfect Instagram Hashtag Strategy

        INTRODUCING oneQube [AMP] Cloud-Based Digital Audience Management Platform

        INTRODUCING oneQube [AMP] Cloud-Based Digital Audience Management Platform

        Marketing Strategies You Can Use From Microsoft, Netflix, Walmart and Adobe

        Marketing Strategies You Can Use From Microsoft, Netflix, Walmart and Adobe

        Stop! Before You Launch an Initial Coin Offering, You Need to First Build a Community.

        3 Ways Startups Can Build Loyalty With Millennial Customers

        3 Ways Startups Can Build Loyalty With Millennial Customers

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      • Marketing
        • All
        • In The News
        • Marketing Events
        • Case Studies
        Rubicon Project (NYSE: RUBI) Reports In-Line Q1 EPS, Revenues Beat Estimates

        Rubicon Project (NYSE: RUBI) Reports In-Line Q1 EPS, Revenues Beat Estimates

        10 Hilarious Zoom backgrounds to use During Your Next Team Meeting

        10 Hilarious Zoom backgrounds to use During Your Next Team Meeting

        How the Coronavirus Is Disrupting the Global Advertising and Media Industry

        How the Coronavirus Is Disrupting the Global Advertising and Media Industry

        AdTECH: OOH DOOH – Toronto: Registration, Speakers and Agenda

        AdTECH: OOH DOOH – Toronto: Registration, Speakers and Agenda

        The Trade Desk (NASDAQ: TTD) tops Q4 2019 earnings and revenue forecast

        The Trade Desk (NASDAQ: TTD) tops Q4 2019 earnings and revenue forecast

        Programmatic I/O May 11-12 2020 / San Francisco from AdExchanger

        Programmatic I/O May 11-12 2020 / San Francisco from AdExchanger

        Hulu marketing chief Kelly Campbell named President of the Disney streaming service

        Hulu marketing chief Kelly Campbell named President of the Disney streaming service

        5 Marketing Case Studies and Guides To Improve Your ROI In 2019

        5 Marketing Case Studies and Guides To Improve Your ROI In 2019

        A Quick 2019 Digital Marketing Review For Small Businesses

        A Quick 2019 Digital Marketing Review For Small Businesses

        Trending Tags

        • Digital Marketing
          • All
          • SEO Search Engine Marketing
          • Influencer marketing
          • Email Marketing
          • Programmatic Advertising
          • Digital Out of Home
          • Artificial Intelligence
          • Marketing Automation
          • Audience Data
          • Ad Fraud
          How Click Fraud is Hurting The Affiliate Industry

          How Click Fraud is Hurting The Affiliate Industry

          4 Influencer Marketing Truths You Should Know

          4 Influencer Marketing Truths You Should Know

          7 Pro Tips to Stay Out of the Spam Box with Email Marketing

          7 Pro Tips to Stay Out of the Spam Box with Email Marketing

          Using Influencer Marketing to leverage your resources and grow your business

          Using Influencer Marketing to leverage your resources and grow your business

          7 TikTok Statistics Marketers Need to Know in 2020

          7 TikTok Statistics Marketers Need to Know in 2020

          How to guide to start your influencer marketing on instagram

          How to guide to start your influencer marketing on instagram

          5 ways to make success out of your PPC advertising campaign

          5 ways to make success out of your PPC advertising campaign

          3 ways ecommerce sites can prevent friendly fraud

          3 ways ecommerce sites can prevent friendly fraud

          5 Fundamentals of Search Engine Optimization (SEO)

          5 Fundamentals of Search Engine Optimization (SEO)

          Trending Tags

          • Social Media Marketing
            • All
            • Instagram
            • Facebook
            • LinkedIn
            • Twitter
            • Social Ads
            7 TikTok Statistics Marketers Need to Know in 2020

            7 TikTok Statistics Marketers Need to Know in 2020

            How to Increase Your Business’ Social Media Marketing ROI

            How to Increase Your Business’ Social Media Marketing ROI

            7 Step Guide to Getting More Clients From LinkedIn

            7 Step Guide to Getting More Clients From LinkedIn

            Use These 9 Tools to Create Beautiful, Shareable Content

            Use These 9 Tools to Create Beautiful, Shareable Content

            How to guide to start your influencer marketing on instagram

            How to guide to start your influencer marketing on instagram

            9 Pro Tips to Get The Most From Your Instagram Live’s

            9 Pro Tips to Get The Most From Your Instagram Live’s

            Twitter is preventing some brands from including COVID-19 in ads

            Twitter is preventing some brands from including COVID-19 in ads

            Facebook is testing a large ‘F’ Button in the new UI update

            Facebook is testing a large ‘F’ Button in the new UI update

            How to Delete a Facebook Group

            How to Delete a Facebook Group

          • Content Marketing
            Use These 9 Tools to Create Beautiful, Shareable Content

            Use These 9 Tools to Create Beautiful, Shareable Content

            7 Steps To Your Winning Content Strategy in 2020

            7 Steps To Your Winning Content Strategy in 2020

            What Your Content Management Process is Missing

            What Your Content Management Process is Missing

            How to boost your video content

            Content Creating Mistakes You Must Avoid

            Content Creating Mistakes You Must Avoid

            NLP Chatbots: The Most Intelligent Content Marketing Tool

            NLP Chatbots: The Most Intelligent Content Marketing Tool

            Crazy Effective Content Marketing Promotion

            Crazy Effective Content Marketing Promotion

            The 2019 Branding Basics You Need to Know

            The 2019 Branding Basics You Need to Know

            Need More from Email Marketing? Learn from Competitors

            Need More from Email Marketing? Learn from Competitors

          • Audience Strategy
            7 Step Guide to Getting More Clients From LinkedIn

            7 Step Guide to Getting More Clients From LinkedIn

            Why You Need A Voice Search Audience Marketing Strategy

            Why You Need A Voice Search Audience Marketing Strategy

            37% of All Mobile Internet Traffic & Audience Reach Comes From Youtube

            37% of All Mobile Internet Traffic & Audience Reach Comes From Youtube

            How to Craft a Tenacious Strategy to Improve Customer Retention Online

            How to Craft a Tenacious Strategy to Improve Customer Retention Online

            The Perfect Instagram Hashtag Strategy

            The Perfect Instagram Hashtag Strategy

            INTRODUCING oneQube [AMP] Cloud-Based Digital Audience Management Platform

            INTRODUCING oneQube [AMP] Cloud-Based Digital Audience Management Platform

            Marketing Strategies You Can Use From Microsoft, Netflix, Walmart and Adobe

            Marketing Strategies You Can Use From Microsoft, Netflix, Walmart and Adobe

            Stop! Before You Launch an Initial Coin Offering, You Need to First Build a Community.

            3 Ways Startups Can Build Loyalty With Millennial Customers

            3 Ways Startups Can Build Loyalty With Millennial Customers

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          oneQube
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          Using Influencer Marketing to leverage your resources and grow your business

          by Peter Bordes
          May 3, 2020
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          Influencer marketing is fast becoming mainstream. Despite having enough evidence of its efficiency, many brands are yet to try it. This is typical and customary for any innovation. There will be trendsetters and there will be laggards and opposers. However, influencer marketing has systematically suffered a perceptive bias.

          Influencer marketing is much more than threadbare celebrity marketing. It involves leveraging online aces to promote products and services to their custom or target audience. Influencer marketing is not typical celebrity marketing. They are specialists, whose fans and followers have shared interests.

          RelatedPosts

          4 Influencer Marketing Truths You Should Know

          How to guide to start your influencer marketing on instagram

          7 Ways for Entrepreneurs to Improve Their Influencer Marketing

          • Influencers spend a lot time building their brand and cultivate their audience.
          • If they understand how your brand or product could benefit the followers, they will happily work with you. However, it can only click if you sell a premium product.
          • If you have a substandard or shoddy product, nothing can help you generate repeat sales.
          • Influencer marketing focuses on delivery. Businesses work with prominent persons in their market segment to market and distribute content.
          • One of the most viable ways to implement influencer marketing is to distribute content.
          • You need to know influencers will primarily create the material they share. If there’s some overlap or faux pass, influencer marketing is undoubtedly one of the safest distribution procedures for content marketing.

          Building a social media audience

          Connecting and engaging proper influencers should be an integral part of your marketing strategy. You need to find and follow them in your industry. Influencer marketing is all to grow in 2020. So, choose influencers who are active on social platforms where you have a presence. Make sure their views sync with your brand positioning and point of view.

          • Interact with their posts by liking, sharing, and commenting. The strategy of ego baiting to engage influencers is always a viable one.
          • Quote influencers in your blog and on social media. Mention their name and work in a positive context. The results will surprise you.
          • Influencers might showcase your mention with their followers. They may even link them to your content.
          • You can directly reach out to them. Compliment an influencer on his/her content. Ask the person whether you can commission a piece for your blog or not.
          • Although it may cost you some money, it will surely give you the attention you need.
          • Having one article from a renowned influencer will incredibly boost your content.
          • Keep in mind that while attracting influencers is a viable starting point, the main goal of your social media plan should be to go in that place.
          • Influencer status works wonders for your social media marketing.
          • By interacting and networking with other influencers, you can learn a lot about the modality.

          Boosting your brand

          70% of teenage subscribers of YouTube trust and regard influencer opinions and words over traditional icons. On average, brands generate $7 for every $1 they invest in influencer marketing. At least 49% of consumers depend on their recommendations.

          • Almost 90% of marketers affirm that ROI from this marketing is either better or comparable with other marketing mechanisms.
          • The influencer marketing sphere is supposed to cross $10 billion by the end of 2020.
          • As paid advertisement costs keep rising on Instagram and YouTube, brands must find a way to survive.
          • Influencer marketing enters at this stage. Working with them can be cost-effective. For example, you can buy into the influencer’s loyal and often huge followers for Instagram.
          • Industries can photography, beauty, and fashion have seen a mercurial rise in influencer marketing’s popularity over the last few years.

          Recent surveys show that 58% of fashion brands currently leverage influencer concords and 22% expect to start using it soon. The influencer marketing ambit still has a long way to go before it fizzles out or gets saturated. Brands keep relying on influencer marketing because they have real power.

          Word-of-mouth promotion and marketing can drive sales better than anything. 74% of consumers say that others’ referrals influence their purchasing directives. It provides a scope for brands to leverage the bandwidth of social proof.

          Shaping a conversation

          It’s one of the main influencer marketing strategies. Before you rise to an influencer’s status, it’s crucial to understand that advocating a subject area or cause is not akin to becoming an influential figure.

          • For people to perceive you as a genuine influencer in a particular domain, you need to define and shape the conversation.
          • You cannot simply advocate anything that you discuss.
          • Check if your take on a mater is genuinely new, or you’re doing a tedious rehash. Check if your opinions or ideas challenge current conventions about your field.
          • Your own niche matters a lot too. If you seek to become an authority in your sector, you must own your segment or niche.

          Knowing a great deal about a handful of subjects won’t suffice.

          • You need to focus on specific areas and transform them into your niche.
          • You should always aim to influencers the whos’ who of influencers.
          • Many persons assume that to become a respected and effective influencer in their industry, you have to reach as many folks as possible.

          Influencer marketing isn’t merely about reaching swarms of people. It’s about locating and reaching the right ones. Ultimately, you need the experts’ implicit vouching and endorsement of your product. That will give your product the traction it deserves.

          Help from technology

          Tech helps you find influencers easily. With evolving technology, social media can easily overwhelm.

          • It becomes an afterthought for many brands, but in reality, nurturing brand awareness and attraction is the most pivotal thing to grow your small business.
          • There are premier sites and networks, wherein you don’t need a huge marketing budget or existing influencer pool/network to start things.
          • You just choose the content you like and negotiate the cost of each submission on the basis of a recommended rate.
          • Next, you can scale up the campaign to a level that bolsters or suits your brand.

          Since statistics don’t lie, the most worthwhile aspect of influencer marketing is not its engagement or reach. It’s the ability to directly tap and target customers, who are eager to know about your brand.

          Tags: Marketing strategyaudience strategyinfluencer marketingSocial Influencersbrand strategy
          Share341Tweet213Pin78Share60

          Peter Bordes

          CEO of Kubient. A lifetime serial entrepreneur, mentor, advisor, and investor. Obsessed with the infinite realm of possibility in the digital transformation of the world, digital media, marketing and the blockchain.

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