Make sense of your marketing data with keyword segments

Just like a smart playlist, dynamic tags automatically populate with all of the keywords that meet said criteria, such as keywords with a search volume over 500 that rank on page…


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How to Create the Perfect Lead Magnet

But without the ingredients, anything else is irrelevant: No matter what you do, it just won't be a banana cake. Three Essential Ingredients of a Perfect Lead Magnet 1. Target the…


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Get ready for WhatsApp Ads to reach your audience

Despite its past experience of remaining independent from Facebook since it’s acquisition, it seems that Facebook is starting to open up in bringing Whatasapp as an ad channel.…


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How to save your Google+ community, and other social networks audiences

If an important network to you goes away (or even if it’s just your own page or profile that disappears for any reason), you still have a backup option that’s not starting from…


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How to make the 2019 Twitter algorithm work for your marketing

That’s 5,787 tweets a second. Instead of only showing content from followers, feeds start to include recommended tweets, topics, and accounts. Designed as an answer to FOMO (fear…


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You should scrap this unoriginal type of content marketing

I don’t have the hard data, but I’d guess it’s a 90/1 situation — 90 percent of the results from one percent of the content. Over time, these mashups have become familiar — to…


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6 key elements of a perfect social video

Make sure you tailor your video accordingly, just like you would with any other content. Here are a few quick tips for getting it right: Choose platforms that engage your audience…


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How B2B Brands Can Benefit from Collaborating with Influencers

Influencers. As TopRank Marketing CEO Lee Odden recently pointed out: “B2B brands are running a little behind B2C in terms of influencer marketing sophistication and have not been…


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How to Post Content Effectively on LinkedIn

In fact, 50% of college graduates use LinkedIn and tend to bring in a higher income than users of other social media platforms. What about posting content specifically? Experiment…


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