11 tips on how to use social media for small business marketing

Social media marketing for small business is no different. Create a social media calendar: A social media calendar helps you post the right content to the right social channels at…


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How to Create Highly Engaging Social Media Videos

They must understand the impact social media video marketing has on ROI and overall digital marketing efforts. Most of the time, all you need is a good idea, background, lighting,…


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8 Content Promotion Showstoppers For 2019

Below we explore eight helpful tactics used by some of the best in the business when it comes to the art of promoting your content, with methods that will make your audience stop,…


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9 Font Hacks for Instagram Stories

Create a solid background based on the color palette used in the previous Stories and make your text pop. Pick extra colors from the color selection Instagram Stories offers a…


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Creating Winning Facebook Ad Campaigns for Holiday Promotions

Campaign 1: Using Website Re-marketing The first campaign that you’ll want to run is a level 2 re-marketing (or website re-marketing) campaign. Choose your campaign objective Like…


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How Instagram automation eliminated 15+ hours a week of client work

Here’s a closer look at how one brand got around this obstacle: The Challenge Lucia and Alicia Civile, sisters and co-founders of LACE Photo Media, had a problem … Though they had…


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How Taking a Stand Helps Brands to Win Customer’s Hearts (and Business)

Black Friday is the busiest shopping day of the year in the U.S., with more than 116 million people hitting the shops in search of a great deal. “Since launching #OptOutside,…


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2018 Local Search Ranking Factors & Key Takeaways

We had Google My Business factors at about 25%. Google My Business factors are way up, compared to last year, a 32% increase in Google My Business signals. They used to be the…


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How to prepare your social media marketing for the holidays

Social media calendars and scheduling tools are essential for this time of year. When creating your social calendar, be mindful of planning sales and promotions. You can schedule…


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