How to Use This Highly Effective Apple Marketing Technique for Your Business

Apple's marketing is about association. I started a podcast where I interviewed famous people, and every time I met a celebrity, I made sure to make posts and tag the influencer…


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6 Easy Ways to Optimize Your LinkedIn Company Page

Here are seven steps you can take today to optimize your business page and improve your presence, authority, and recruitment prospects on the platform. Bonus: Download a free…


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Customers Have a Search Reflex. Will Your Brand Get a Second Look?

In a fundamental sense, your brand lives in the metadata that determines which products come up first when I ask, based on how relevant they are to my specific request. Knowing…


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Digital Marketing News: Behavior & Analytics Studies, Facebook’s A/B Testing, & LinkedIn’s Carousel Ads

Marketing Charts Facebook Experiments with A/B Testing for Page Posts Facebook has been trying out A/B testing of Facebook Page posts, a feature that if rolled out in earnest…


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How to Create a Social Media Post Schedule in Three Easy Steps

A social media post schedule can save you time, and also help you get better results with your social media strategy. Social media posting is the same way. You have to know which…


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4 Tools for Automating and Recycling Social Media Posts

Organic social reach continues to decline, thanks to a growing number of businesses joining the social media fray, and algorithm updates that favors friends over businesses. But…


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5 Social Media Tips to Help You Drive Sales

Here are five tips to helps you use social media to drive more sales for your business. It’s important to use the same handle on all social media -- Instagram, Facebook, Twitter,…


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3 Reasons to Hire a Social Media Manager

In the small business world, your direct email list will always reign supreme when it comes to marketing. However, social media is still very important too. Many entrepreneurs are…


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Sharing Instagram Feed Posts to Stories

You can now share Instagram feed posts to Stories! How to Share Feed Posts to Stories Sharing posts from your feed to Instagram Stories is simple. Your post will appear as a…


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CMWorld Interview: Peter Krmpotic on Optimizing the Content Supply Chain

Content personalization is no longer a dream that marketers have for leveling up engagement with their audience, it’s become an essential combo for winning the content marketing…


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