5 Recent Google Updates and How They Affect Marketers

To make sure that your site doesn’t take a hit to traffic or rankings, make sure you’ve upgraded to HTTPS. With this new change, you need to make sure that your mobile page speed…


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The Marketers Guide on How to Get Verified on Twitter

Before we tell you how to get verified on Twitter, let’s look at… Why get verified on Twitter? The goal for Twitter, when it introduced verified accounts, was to help more people…


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How Content Marketing Became Brand’s Unified Trusted Marketing Source

In February 2017, JLL shared a new brand position and look that reflected what the company thought it had always strived toward for its clients – helping them achieve their…


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Marketing Strategies You Can Use From Microsoft, Netflix, Walmart and Adobe

In today’s competitive business world, it’s tempting to perceive the leaders in your industry as enemies. So, instead of seeing large companies as Goliaths to be defeated -- or as…


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4 Steps to Executing a Follow-Up Campaign

Image credit: jacoblund | Getty Images Opinions expressed by Entrepreneur contributors are their own. I currently have a client using four such closed loops, one after the other,…


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Live Videos On Social Media Are Game-Changing for Marketers

Live streaming helps brands connect with their audience on a human level. “80% of people would rather watch live video from a brand than read a blog, and 82% prefer live video…


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Writing Facebook Ads in a Sensitive Topic? Try These 4 Tips… and Get Approved

When you understand this perspective, you will see how seemingly small nuances in your writing can make the difference between ads that run and get you results … and ads that no…


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How to Use Facebook Audience Insights to Improve Campaign Targeting

You can get high-level information about your followers like age and gender. How to use Facebook Audience Insights in 5 simple steps You can find Facebook Audience Insights within…


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3 Marketing Strategy Companies Mistake — And How to Fix Them

Image credit: EmirMemedovski | Getty Images Opinions expressed by Entrepreneur contributors are their own. With so many platforms, channels, audiences and messages to consider,…


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5 Reasons You Need Stop Posting Hype on Social Media

In hopes of attracting fans, these influencers like to use hype and fake followers, and for a long time it helped bring in sucker customers. The hype, bragging and…


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