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  • Marketing
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    • In The News
    • Marketing Events
    • Case Studies
    How to Leverage SMS & Email Campaigns to Increase Revenue for your Business

    How to Leverage SMS & Email Campaigns to Increase Revenue for your Business

    Easy Strategies to Improve Customer Service & Retention

    Easy Strategies to Improve Customer Service & Retention

    Rubicon Project (NYSE: RUBI) Reports In-Line Q1 EPS, Revenues Beat Estimates

    Rubicon Project (NYSE: RUBI) Reports In-Line Q1 EPS, Revenues Beat Estimates

    10 Hilarious Zoom backgrounds to use During Your Next Team Meeting

    10 Hilarious Zoom backgrounds to use During Your Next Team Meeting

    How the Coronavirus Is Disrupting the Global Advertising and Media Industry

    How the Coronavirus Is Disrupting the Global Advertising and Media Industry

    AdTECH: OOH DOOH – Toronto: Registration, Speakers and Agenda

    AdTECH: OOH DOOH – Toronto: Registration, Speakers and Agenda

    The Trade Desk (NASDAQ: TTD) tops Q4 2019 earnings and revenue forecast

    The Trade Desk (NASDAQ: TTD) tops Q4 2019 earnings and revenue forecast

    Programmatic I/O May 11-12 2020 / San Francisco from AdExchanger

    Programmatic I/O May 11-12 2020 / San Francisco from AdExchanger

    Hulu marketing chief Kelly Campbell named President of the Disney streaming service

    Hulu marketing chief Kelly Campbell named President of the Disney streaming service

    Trending Tags

    • Digital Marketing
      • All
      • SEO Search Engine Marketing
      • Influencer marketing
      • Email Marketing
      • Programmatic Advertising
      • Digital Out of Home
      • Artificial Intelligence
      • Marketing Automation
      • Audience Data
      • Ad Fraud
      How to Leverage SMS & Email Campaigns to Increase Revenue for your Business

      How to Leverage SMS & Email Campaigns to Increase Revenue for your Business

      Proven SEO Strategies & Guidelines For Struggling Websites

      Proven SEO Strategies & Guidelines For Struggling Websites

      The 5 Email Drip Sequence to Win More Clients

      The 5 Email Drip Sequence to Win More Clients

      5 Management Tools That Make Remote Work Teams More Productive

      5 Management Tools That Make Remote Work Teams More Productive

      Using CRM’s in 2020, is it worth it?

      Using CRM’s in 2020, is it worth it?

      Brands use TripleLift as a go-to advertising alternative for Facebook

      Brands use TripleLift as a go-to advertising alternative for Facebook

      Influencer Marketing why Its the Future of Marketing

      Influencer Marketing: Why Its the Future of Marketing?

      5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

      5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

      Why You Should Consider a Digital Marketing Strategy in 2020

      Trending Tags

      • Social Media Marketing
        • All
        • Instagram
        • Facebook
        • LinkedIn
        • Twitter
        • Social Ads
        Hashtag Generation Made Easy: Four Tools You Should Try Right Now

        Hashtag Generation Made Easy: Four Tools You Should Try Right Now

        10 Content Ideas for Social Media in 2020

        10 Content Ideas for Social Media in 2020

        Brands use TripleLift as a go-to advertising alternative for Facebook

        Brands use TripleLift as a go-to advertising alternative for Facebook

        How to start your business on Facebook

        How to start your business on Facebook

        A Simple Guide on How to Monetize Your Instagram Profile

        A Simple Guide on How to Monetize Your Instagram Profile

        7 Facebook Ad Strategies to Avoid in 2020

        7 Facebook Ad Strategies to Avoid in 2020

        7 TikTok Statistics Marketers Need to Know in 2020

        7 TikTok Statistics Marketers Need to Know in 2020

        How to Increase Your Business’ Social Media Marketing ROI

        How to Increase Your Business’ Social Media Marketing ROI

        7 Step Guide to Getting More Clients From LinkedIn

        7 Step Guide to Getting More Clients From LinkedIn

      • Content Marketing
        5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

        5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

        Which Content Marketing KPIs Should You Track?

        Which Content Marketing KPIs Should You Track?

        Use These 9 Tools to Create Beautiful, Shareable Content

        Use These 9 Tools to Create Beautiful, Shareable Content

        7 Steps To Your Winning Content Strategy in 2020

        7 Steps To Your Winning Content Strategy in 2020

        What Your Content Management Process is Missing

        What Your Content Management Process is Missing

        How to boost your video content

        Content Creating Mistakes You Must Avoid

        Content Creating Mistakes You Must Avoid

        NLP Chatbots: The Most Intelligent Content Marketing Tool

        NLP Chatbots: The Most Intelligent Content Marketing Tool

        Crazy Effective Content Marketing Promotion

        Crazy Effective Content Marketing Promotion

      • Audience Strategy
        Using SMS Marketing to Drive More Revenue & Engagement

        Using SMS Marketing to Drive More Revenue & Engagement

        Easy Strategies to Improve Customer Service & Retention

        Easy Strategies to Improve Customer Service & Retention

        7 Step Guide to Getting More Clients From LinkedIn

        7 Step Guide to Getting More Clients From LinkedIn

        Why You Need A Voice Search Audience Marketing Strategy

        Why You Need A Voice Search Audience Marketing Strategy

        37% of All Mobile Internet Traffic & Audience Reach Comes From Youtube

        37% of All Mobile Internet Traffic & Audience Reach Comes From Youtube

        How to Craft a Tenacious Strategy to Improve Customer Retention Online

        How to Craft a Tenacious Strategy to Improve Customer Retention Online

        The Perfect Instagram Hashtag Strategy

        The Perfect Instagram Hashtag Strategy

        INTRODUCING oneQube [AMP] Cloud-Based Digital Audience Management Platform

        INTRODUCING oneQube [AMP] Cloud-Based Digital Audience Management Platform

        Marketing Strategies You Can Use From Microsoft, Netflix, Walmart and Adobe

        Marketing Strategies You Can Use From Microsoft, Netflix, Walmart and Adobe

      No Result
      View All Result
      • Marketing
        • All
        • SMS Marketing
        • In The News
        • Marketing Events
        • Case Studies
        How to Leverage SMS & Email Campaigns to Increase Revenue for your Business

        How to Leverage SMS & Email Campaigns to Increase Revenue for your Business

        Easy Strategies to Improve Customer Service & Retention

        Easy Strategies to Improve Customer Service & Retention

        Rubicon Project (NYSE: RUBI) Reports In-Line Q1 EPS, Revenues Beat Estimates

        Rubicon Project (NYSE: RUBI) Reports In-Line Q1 EPS, Revenues Beat Estimates

        10 Hilarious Zoom backgrounds to use During Your Next Team Meeting

        10 Hilarious Zoom backgrounds to use During Your Next Team Meeting

        How the Coronavirus Is Disrupting the Global Advertising and Media Industry

        How the Coronavirus Is Disrupting the Global Advertising and Media Industry

        AdTECH: OOH DOOH – Toronto: Registration, Speakers and Agenda

        AdTECH: OOH DOOH – Toronto: Registration, Speakers and Agenda

        The Trade Desk (NASDAQ: TTD) tops Q4 2019 earnings and revenue forecast

        The Trade Desk (NASDAQ: TTD) tops Q4 2019 earnings and revenue forecast

        Programmatic I/O May 11-12 2020 / San Francisco from AdExchanger

        Programmatic I/O May 11-12 2020 / San Francisco from AdExchanger

        Hulu marketing chief Kelly Campbell named President of the Disney streaming service

        Hulu marketing chief Kelly Campbell named President of the Disney streaming service

        Trending Tags

        • Digital Marketing
          • All
          • SEO Search Engine Marketing
          • Influencer marketing
          • Email Marketing
          • Programmatic Advertising
          • Digital Out of Home
          • Artificial Intelligence
          • Marketing Automation
          • Audience Data
          • Ad Fraud
          How to Leverage SMS & Email Campaigns to Increase Revenue for your Business

          How to Leverage SMS & Email Campaigns to Increase Revenue for your Business

          Proven SEO Strategies & Guidelines For Struggling Websites

          Proven SEO Strategies & Guidelines For Struggling Websites

          The 5 Email Drip Sequence to Win More Clients

          The 5 Email Drip Sequence to Win More Clients

          5 Management Tools That Make Remote Work Teams More Productive

          5 Management Tools That Make Remote Work Teams More Productive

          Using CRM’s in 2020, is it worth it?

          Using CRM’s in 2020, is it worth it?

          Brands use TripleLift as a go-to advertising alternative for Facebook

          Brands use TripleLift as a go-to advertising alternative for Facebook

          Influencer Marketing why Its the Future of Marketing

          Influencer Marketing: Why Its the Future of Marketing?

          5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

          5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

          Why You Should Consider a Digital Marketing Strategy in 2020

          Trending Tags

          • Social Media Marketing
            • All
            • Instagram
            • Facebook
            • LinkedIn
            • Twitter
            • Social Ads
            Hashtag Generation Made Easy: Four Tools You Should Try Right Now

            Hashtag Generation Made Easy: Four Tools You Should Try Right Now

            10 Content Ideas for Social Media in 2020

            10 Content Ideas for Social Media in 2020

            Brands use TripleLift as a go-to advertising alternative for Facebook

            Brands use TripleLift as a go-to advertising alternative for Facebook

            How to start your business on Facebook

            How to start your business on Facebook

            A Simple Guide on How to Monetize Your Instagram Profile

            A Simple Guide on How to Monetize Your Instagram Profile

            7 Facebook Ad Strategies to Avoid in 2020

            7 Facebook Ad Strategies to Avoid in 2020

            7 TikTok Statistics Marketers Need to Know in 2020

            7 TikTok Statistics Marketers Need to Know in 2020

            How to Increase Your Business’ Social Media Marketing ROI

            How to Increase Your Business’ Social Media Marketing ROI

            7 Step Guide to Getting More Clients From LinkedIn

            7 Step Guide to Getting More Clients From LinkedIn

          • Content Marketing
            5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

            5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

            Which Content Marketing KPIs Should You Track?

            Which Content Marketing KPIs Should You Track?

            Use These 9 Tools to Create Beautiful, Shareable Content

            Use These 9 Tools to Create Beautiful, Shareable Content

            7 Steps To Your Winning Content Strategy in 2020

            7 Steps To Your Winning Content Strategy in 2020

            What Your Content Management Process is Missing

            What Your Content Management Process is Missing

            How to boost your video content

            Content Creating Mistakes You Must Avoid

            Content Creating Mistakes You Must Avoid

            NLP Chatbots: The Most Intelligent Content Marketing Tool

            NLP Chatbots: The Most Intelligent Content Marketing Tool

            Crazy Effective Content Marketing Promotion

            Crazy Effective Content Marketing Promotion

          • Audience Strategy
            Using SMS Marketing to Drive More Revenue & Engagement

            Using SMS Marketing to Drive More Revenue & Engagement

            Easy Strategies to Improve Customer Service & Retention

            Easy Strategies to Improve Customer Service & Retention

            7 Step Guide to Getting More Clients From LinkedIn

            7 Step Guide to Getting More Clients From LinkedIn

            Why You Need A Voice Search Audience Marketing Strategy

            Why You Need A Voice Search Audience Marketing Strategy

            37% of All Mobile Internet Traffic & Audience Reach Comes From Youtube

            37% of All Mobile Internet Traffic & Audience Reach Comes From Youtube

            How to Craft a Tenacious Strategy to Improve Customer Retention Online

            How to Craft a Tenacious Strategy to Improve Customer Retention Online

            The Perfect Instagram Hashtag Strategy

            The Perfect Instagram Hashtag Strategy

            INTRODUCING oneQube [AMP] Cloud-Based Digital Audience Management Platform

            INTRODUCING oneQube [AMP] Cloud-Based Digital Audience Management Platform

            Marketing Strategies You Can Use From Microsoft, Netflix, Walmart and Adobe

            Marketing Strategies You Can Use From Microsoft, Netflix, Walmart and Adobe

          No Result
          View All Result
          oneQube
          No Result
          View All Result

          Influencer Marketing: Why Its the Future of Marketing?

          Do Its Benefits Really Outweigh Its Challenges?

          Shane Barker by Shane Barker
          July 3, 2020
          73
          SHARES
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          Influencer marketing is the new buzzword these days and everyone seems to be singing its praises. And, it is for good reason. After all, influencer marketing offers better results with lower investments when compared to traditional marketing techniques.

          But, it leaves you wondering whether there is a dark side to it as well or the picture is actually as rosy as it seems. If you are one of those people who are questioning the hype around influencer marketing, then you have reached the right place.

          RelatedPosts

          4 Influencer Marketing Truths You Should Know

          Using Influencer Marketing to leverage your resources and grow your business

          How to guide to start your influencer marketing on instagram

          Here, I will discuss the benefits of influencer marketing along with the challenges associated with it for two main business aspects.

          1. Building Your Brand’s Image

          Pro: Influencer marketing can help you build and strengthen a positive brand image. Influencers are trusted by their followers. If they promote your brand, their followers are likely to consider your brand trustworthy as well.

          Con: On the other side, working with the wrong influencers can do more damage to your brand’s reputation than good. This is especially true in cases where you select an influencer who is either not from your niche or comes across as inauthentic.

          2. Improving Return on Investment (ROI)

          Pro: Influencer marketing is comparatively cost-effective than other marketing techniques and can still generate extremely good results. If done well, influencer marketing can help you achieve multiple marketing goals with just one campaign.

          Con: On the other hand, if your influencer makes mistakes like not following the FTC’s endorsement guidelines, then it could lead to penalties. If they post inappropriate or spam content, then also it can receive a backlash from their audience.

          Final Verdict

          While there are huge risks associated with influencer marketing, you can easily overcome the challenges by careful planning and selection of the right influencers.

          You can find the right influencers for your campaigns using influencer marketing platforms mentioned in my blog post on ShaneBarker.com.

          To learn more about why influencer marketing is the future of marketing, check out the infographic below.

          Image Courtesy: ShaneBarker.com

           

          Shane Barker
          Website | + posts

          Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is the co-founder of Attrock, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.

          • Shane Barker
            https://oneqube.com/author/shanebarker/
            4 Influencer Marketing Truths You Should Know
          • Shane Barker
            https://oneqube.com/author/shanebarker/
            Which Content Marketing KPIs Should You Track?
          • Shane Barker
            https://oneqube.com/author/shanebarker/
            A Simple Guide on How to Monetize Your Instagram Profile
          • Shane Barker
            https://oneqube.com/author/shanebarker/
            Pros and Cons of AI Chatbots: All You Must Know
          Tags: influencer marketingfuture of marketinginfluencer marketing future trendsinfluencer marketing strategyinfluencer marketing growth 2020influencer marketing technologyinfluencer marketing surveychanges in influencer marketinghow effective is influencer marketing
          Share29Tweet18Pin7Share5
          Shane Barker

          Shane Barker

          Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is the co-founder of Attrock, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.

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