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    Rubicon Project (NYSE: RUBI) Reports In-Line Q1 EPS, Revenues Beat Estimates

    Rubicon Project (NYSE: RUBI) Reports In-Line Q1 EPS, Revenues Beat Estimates

    10 Hilarious Zoom backgrounds to use During Your Next Team Meeting

    10 Hilarious Zoom backgrounds to use During Your Next Team Meeting

    How the Coronavirus Is Disrupting the Global Advertising and Media Industry

    How the Coronavirus Is Disrupting the Global Advertising and Media Industry

    AdTECH: OOH DOOH – Toronto: Registration, Speakers and Agenda

    AdTECH: OOH DOOH – Toronto: Registration, Speakers and Agenda

    The Trade Desk (NASDAQ: TTD) tops Q4 2019 earnings and revenue forecast

    The Trade Desk (NASDAQ: TTD) tops Q4 2019 earnings and revenue forecast

    Programmatic I/O May 11-12 2020 / San Francisco from AdExchanger

    Programmatic I/O May 11-12 2020 / San Francisco from AdExchanger

    Hulu marketing chief Kelly Campbell named President of the Disney streaming service

    Hulu marketing chief Kelly Campbell named President of the Disney streaming service

    5 Marketing Case Studies and Guides To Improve Your ROI In 2019

    5 Marketing Case Studies and Guides To Improve Your ROI In 2019

    A Quick 2019 Digital Marketing Review For Small Businesses

    A Quick 2019 Digital Marketing Review For Small Businesses

    Trending Tags

    • Digital Marketing
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      • SEO Search Engine Marketing
      • Influencer marketing
      • Email Marketing
      • Programmatic Advertising
      • Digital Out of Home
      • Artificial Intelligence
      • Marketing Automation
      • Audience Data
      • Ad Fraud
      How Click Fraud is Hurting The Affiliate Industry

      How Click Fraud is Hurting The Affiliate Industry

      4 Influencer Marketing Truths You Should Know

      4 Influencer Marketing Truths You Should Know

      7 Pro Tips to Stay Out of the Spam Box with Email Marketing

      7 Pro Tips to Stay Out of the Spam Box with Email Marketing

      Using Influencer Marketing to leverage your resources and grow your business

      Using Influencer Marketing to leverage your resources and grow your business

      7 TikTok Statistics Marketers Need to Know in 2020

      7 TikTok Statistics Marketers Need to Know in 2020

      How to guide to start your influencer marketing on instagram

      How to guide to start your influencer marketing on instagram

      5 ways to make success out of your PPC advertising campaign

      5 ways to make success out of your PPC advertising campaign

      3 ways ecommerce sites can prevent friendly fraud

      3 ways ecommerce sites can prevent friendly fraud

      5 Fundamentals of Search Engine Optimization (SEO)

      5 Fundamentals of Search Engine Optimization (SEO)

      Trending Tags

      • Social Media Marketing
        • All
        • Instagram
        • Facebook
        • LinkedIn
        • Twitter
        • Social Ads
        7 TikTok Statistics Marketers Need to Know in 2020

        7 TikTok Statistics Marketers Need to Know in 2020

        How to Increase Your Business’ Social Media Marketing ROI

        How to Increase Your Business’ Social Media Marketing ROI

        7 Step Guide to Getting More Clients From LinkedIn

        7 Step Guide to Getting More Clients From LinkedIn

        Use These 9 Tools to Create Beautiful, Shareable Content

        Use These 9 Tools to Create Beautiful, Shareable Content

        How to guide to start your influencer marketing on instagram

        How to guide to start your influencer marketing on instagram

        9 Pro Tips to Get The Most From Your Instagram Live’s

        9 Pro Tips to Get The Most From Your Instagram Live’s

        Twitter is preventing some brands from including COVID-19 in ads

        Twitter is preventing some brands from including COVID-19 in ads

        Facebook is testing a large ‘F’ Button in the new UI update

        Facebook is testing a large ‘F’ Button in the new UI update

        How to Delete a Facebook Group

        How to Delete a Facebook Group

      • Content Marketing
        Use These 9 Tools to Create Beautiful, Shareable Content

        Use These 9 Tools to Create Beautiful, Shareable Content

        7 Steps To Your Winning Content Strategy in 2020

        7 Steps To Your Winning Content Strategy in 2020

        What Your Content Management Process is Missing

        What Your Content Management Process is Missing

        How to boost your video content

        Content Creating Mistakes You Must Avoid

        Content Creating Mistakes You Must Avoid

        NLP Chatbots: The Most Intelligent Content Marketing Tool

        NLP Chatbots: The Most Intelligent Content Marketing Tool

        Crazy Effective Content Marketing Promotion

        Crazy Effective Content Marketing Promotion

        The 2019 Branding Basics You Need to Know

        The 2019 Branding Basics You Need to Know

        Need More from Email Marketing? Learn from Competitors

        Need More from Email Marketing? Learn from Competitors

      • Audience Strategy
        7 Step Guide to Getting More Clients From LinkedIn

        7 Step Guide to Getting More Clients From LinkedIn

        Why You Need A Voice Search Audience Marketing Strategy

        Why You Need A Voice Search Audience Marketing Strategy

        37% of All Mobile Internet Traffic & Audience Reach Comes From Youtube

        37% of All Mobile Internet Traffic & Audience Reach Comes From Youtube

        How to Craft a Tenacious Strategy to Improve Customer Retention Online

        How to Craft a Tenacious Strategy to Improve Customer Retention Online

        The Perfect Instagram Hashtag Strategy

        The Perfect Instagram Hashtag Strategy

        INTRODUCING oneQube [AMP] Cloud-Based Digital Audience Management Platform

        INTRODUCING oneQube [AMP] Cloud-Based Digital Audience Management Platform

        Marketing Strategies You Can Use From Microsoft, Netflix, Walmart and Adobe

        Marketing Strategies You Can Use From Microsoft, Netflix, Walmart and Adobe

        Stop! Before You Launch an Initial Coin Offering, You Need to First Build a Community.

        3 Ways Startups Can Build Loyalty With Millennial Customers

        3 Ways Startups Can Build Loyalty With Millennial Customers

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      • Marketing
        • All
        • In The News
        • Marketing Events
        • Case Studies
        Rubicon Project (NYSE: RUBI) Reports In-Line Q1 EPS, Revenues Beat Estimates

        Rubicon Project (NYSE: RUBI) Reports In-Line Q1 EPS, Revenues Beat Estimates

        10 Hilarious Zoom backgrounds to use During Your Next Team Meeting

        10 Hilarious Zoom backgrounds to use During Your Next Team Meeting

        How the Coronavirus Is Disrupting the Global Advertising and Media Industry

        How the Coronavirus Is Disrupting the Global Advertising and Media Industry

        AdTECH: OOH DOOH – Toronto: Registration, Speakers and Agenda

        AdTECH: OOH DOOH – Toronto: Registration, Speakers and Agenda

        The Trade Desk (NASDAQ: TTD) tops Q4 2019 earnings and revenue forecast

        The Trade Desk (NASDAQ: TTD) tops Q4 2019 earnings and revenue forecast

        Programmatic I/O May 11-12 2020 / San Francisco from AdExchanger

        Programmatic I/O May 11-12 2020 / San Francisco from AdExchanger

        Hulu marketing chief Kelly Campbell named President of the Disney streaming service

        Hulu marketing chief Kelly Campbell named President of the Disney streaming service

        5 Marketing Case Studies and Guides To Improve Your ROI In 2019

        5 Marketing Case Studies and Guides To Improve Your ROI In 2019

        A Quick 2019 Digital Marketing Review For Small Businesses

        A Quick 2019 Digital Marketing Review For Small Businesses

        Trending Tags

        • Digital Marketing
          • All
          • SEO Search Engine Marketing
          • Influencer marketing
          • Email Marketing
          • Programmatic Advertising
          • Digital Out of Home
          • Artificial Intelligence
          • Marketing Automation
          • Audience Data
          • Ad Fraud
          How Click Fraud is Hurting The Affiliate Industry

          How Click Fraud is Hurting The Affiliate Industry

          4 Influencer Marketing Truths You Should Know

          4 Influencer Marketing Truths You Should Know

          7 Pro Tips to Stay Out of the Spam Box with Email Marketing

          7 Pro Tips to Stay Out of the Spam Box with Email Marketing

          Using Influencer Marketing to leverage your resources and grow your business

          Using Influencer Marketing to leverage your resources and grow your business

          7 TikTok Statistics Marketers Need to Know in 2020

          7 TikTok Statistics Marketers Need to Know in 2020

          How to guide to start your influencer marketing on instagram

          How to guide to start your influencer marketing on instagram

          5 ways to make success out of your PPC advertising campaign

          5 ways to make success out of your PPC advertising campaign

          3 ways ecommerce sites can prevent friendly fraud

          3 ways ecommerce sites can prevent friendly fraud

          5 Fundamentals of Search Engine Optimization (SEO)

          5 Fundamentals of Search Engine Optimization (SEO)

          Trending Tags

          • Social Media Marketing
            • All
            • Instagram
            • Facebook
            • LinkedIn
            • Twitter
            • Social Ads
            7 TikTok Statistics Marketers Need to Know in 2020

            7 TikTok Statistics Marketers Need to Know in 2020

            How to Increase Your Business’ Social Media Marketing ROI

            How to Increase Your Business’ Social Media Marketing ROI

            7 Step Guide to Getting More Clients From LinkedIn

            7 Step Guide to Getting More Clients From LinkedIn

            Use These 9 Tools to Create Beautiful, Shareable Content

            Use These 9 Tools to Create Beautiful, Shareable Content

            How to guide to start your influencer marketing on instagram

            How to guide to start your influencer marketing on instagram

            9 Pro Tips to Get The Most From Your Instagram Live’s

            9 Pro Tips to Get The Most From Your Instagram Live’s

            Twitter is preventing some brands from including COVID-19 in ads

            Twitter is preventing some brands from including COVID-19 in ads

            Facebook is testing a large ‘F’ Button in the new UI update

            Facebook is testing a large ‘F’ Button in the new UI update

            How to Delete a Facebook Group

            How to Delete a Facebook Group

          • Content Marketing
            Use These 9 Tools to Create Beautiful, Shareable Content

            Use These 9 Tools to Create Beautiful, Shareable Content

            7 Steps To Your Winning Content Strategy in 2020

            7 Steps To Your Winning Content Strategy in 2020

            What Your Content Management Process is Missing

            What Your Content Management Process is Missing

            How to boost your video content

            Content Creating Mistakes You Must Avoid

            Content Creating Mistakes You Must Avoid

            NLP Chatbots: The Most Intelligent Content Marketing Tool

            NLP Chatbots: The Most Intelligent Content Marketing Tool

            Crazy Effective Content Marketing Promotion

            Crazy Effective Content Marketing Promotion

            The 2019 Branding Basics You Need to Know

            The 2019 Branding Basics You Need to Know

            Need More from Email Marketing? Learn from Competitors

            Need More from Email Marketing? Learn from Competitors

          • Audience Strategy
            7 Step Guide to Getting More Clients From LinkedIn

            7 Step Guide to Getting More Clients From LinkedIn

            Why You Need A Voice Search Audience Marketing Strategy

            Why You Need A Voice Search Audience Marketing Strategy

            37% of All Mobile Internet Traffic & Audience Reach Comes From Youtube

            37% of All Mobile Internet Traffic & Audience Reach Comes From Youtube

            How to Craft a Tenacious Strategy to Improve Customer Retention Online

            How to Craft a Tenacious Strategy to Improve Customer Retention Online

            The Perfect Instagram Hashtag Strategy

            The Perfect Instagram Hashtag Strategy

            INTRODUCING oneQube [AMP] Cloud-Based Digital Audience Management Platform

            INTRODUCING oneQube [AMP] Cloud-Based Digital Audience Management Platform

            Marketing Strategies You Can Use From Microsoft, Netflix, Walmart and Adobe

            Marketing Strategies You Can Use From Microsoft, Netflix, Walmart and Adobe

            Stop! Before You Launch an Initial Coin Offering, You Need to First Build a Community.

            3 Ways Startups Can Build Loyalty With Millennial Customers

            3 Ways Startups Can Build Loyalty With Millennial Customers

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          4 Influencer Marketing Truths You Should Know

          If you’re considering to use influencer marketing for your business, here are four things you should know

          Shane Barker by Shane Barker
          May 6, 2020
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          A lot of brands are turning to influencers to amplify their marketing efforts. This makes complete sense.

          Why so?

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          How to guide to start your influencer marketing on instagram

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          That’s because influencers can help you cut through the noise and generate exceptional results. They can also help businesses do away with self-promotions that is something audiences are growing extremely wary of.

          If you’re considering to use influencer marketing for your business, here are four things you should know.

          1. It Can Help You Expand Your Brand’s Reach

          Influencers can enable you to pitch your product to a completely new audience. Moreover, they can help you reach out to the right people.

          For instance, if you sell travel equipment, you can partner with a travel influencer. Their followers are likely to be people who love traveling.

          2. It is Relatively Affordable

          The effectiveness of your marketing strategy will largely determine how much money your business makes. This is why businesses invest huge sums of money in their marketing campaigns.

          However, influencer marketing is here to tell you that you don’t need to invest big bucks for great results. With nano-influencers and micro-influencers gaining traction, those with smaller budgets can also reap the benefits of this marketing strategy.

          Moreover, since influencer marketing uses a targeted approach, you’ll have higher chances of success. This increases the cost-effectiveness of your campaigns.

          3. It’s All About Finding the Right Influencer

          If you partner with the wrong influencer, you may end up hurting your brand’s reputation. Not all influencers can help you achieve your goals.

          While there is no handbook for finding the right influencer, filtering your search by age, audience demographics, categories, languages, and locations may help. You should also gauge if their content style aligns with your brand’s voice.

          Moreover, it is important to remember that popularity does not equate influence. Just having a huge following does not make an influencer the right pick for you. So, don’t chase follower counts.

          4. It Comes with High Risks

          A lot could go wrong with influencer marketing. Sometimes, the content that influencers put out may not resonate with the target audience.

          There have also been cases of influencers inflating their following by using bots and fake accounts.

          In addition, evaluating the performance of your influencer marketing campaign is not a child’s play.

          All of these drawbacks of influencer marketing can put your company’s resources and reputation at risk. However, you don’t have to tackle all of this on your own.

          To avoid making mistakes, you can team up with a reputable influencer marketing agency. Check out some of the best ones on my blog, ShaneBarker.com.

          To delve deeper into the upsides and downsides of influencer marketing, take a look at the infographic below.

          Image Courtesy: shanebarker.com

           

          Tags: influencer marketingExpand Your BrandRight Influencer
          Share23Tweet14Pin5Share4
          Shane Barker

          Shane Barker

          Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is the co-founder of Attrock, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.

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