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  • Marketing
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    How to Leverage SMS & Email Campaigns to Increase Revenue for your Business

    How to Leverage SMS & Email Campaigns to Increase Revenue for your Business

    Easy Strategies to Improve Customer Service & Retention

    Easy Strategies to Improve Customer Service & Retention

    Rubicon Project (NYSE: RUBI) Reports In-Line Q1 EPS, Revenues Beat Estimates

    Rubicon Project (NYSE: RUBI) Reports In-Line Q1 EPS, Revenues Beat Estimates

    10 Hilarious Zoom backgrounds to use During Your Next Team Meeting

    10 Hilarious Zoom backgrounds to use During Your Next Team Meeting

    How the Coronavirus Is Disrupting the Global Advertising and Media Industry

    How the Coronavirus Is Disrupting the Global Advertising and Media Industry

    AdTECH: OOH DOOH – Toronto: Registration, Speakers and Agenda

    AdTECH: OOH DOOH – Toronto: Registration, Speakers and Agenda

    The Trade Desk (NASDAQ: TTD) tops Q4 2019 earnings and revenue forecast

    The Trade Desk (NASDAQ: TTD) tops Q4 2019 earnings and revenue forecast

    Programmatic I/O May 11-12 2020 / San Francisco from AdExchanger

    Programmatic I/O May 11-12 2020 / San Francisco from AdExchanger

    Hulu marketing chief Kelly Campbell named President of the Disney streaming service

    Hulu marketing chief Kelly Campbell named President of the Disney streaming service

    Trending Tags

    • Digital Marketing
      • All
      • SEO Search Engine Marketing
      • Influencer marketing
      • Email Marketing
      • Programmatic Advertising
      • Digital Out of Home
      • Artificial Intelligence
      • Marketing Automation
      • Audience Data
      • Ad Fraud
      How to Leverage SMS & Email Campaigns to Increase Revenue for your Business

      How to Leverage SMS & Email Campaigns to Increase Revenue for your Business

      Proven SEO Strategies & Guidelines For Struggling Websites

      Proven SEO Strategies & Guidelines For Struggling Websites

      The 5 Email Drip Sequence to Win More Clients

      The 5 Email Drip Sequence to Win More Clients

      5 Management Tools That Make Remote Work Teams More Productive

      5 Management Tools That Make Remote Work Teams More Productive

      Using CRM’s in 2020, is it worth it?

      Using CRM’s in 2020, is it worth it?

      Brands use TripleLift as a go-to advertising alternative for Facebook

      Brands use TripleLift as a go-to advertising alternative for Facebook

      Influencer Marketing why Its the Future of Marketing

      Influencer Marketing: Why Its the Future of Marketing?

      5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

      5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

      Why You Should Consider a Digital Marketing Strategy in 2020

      Trending Tags

      • Social Media Marketing
        • All
        • Instagram
        • Facebook
        • LinkedIn
        • Twitter
        • Social Ads
        Hashtag Generation Made Easy: Four Tools You Should Try Right Now

        Hashtag Generation Made Easy: Four Tools You Should Try Right Now

        10 Content Ideas for Social Media in 2020

        10 Content Ideas for Social Media in 2020

        Brands use TripleLift as a go-to advertising alternative for Facebook

        Brands use TripleLift as a go-to advertising alternative for Facebook

        How to start your business on Facebook

        How to start your business on Facebook

        A Simple Guide on How to Monetize Your Instagram Profile

        A Simple Guide on How to Monetize Your Instagram Profile

        7 Facebook Ad Strategies to Avoid in 2020

        7 Facebook Ad Strategies to Avoid in 2020

        7 TikTok Statistics Marketers Need to Know in 2020

        7 TikTok Statistics Marketers Need to Know in 2020

        How to Increase Your Business’ Social Media Marketing ROI

        How to Increase Your Business’ Social Media Marketing ROI

        7 Step Guide to Getting More Clients From LinkedIn

        7 Step Guide to Getting More Clients From LinkedIn

      • Content Marketing
        5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

        5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

        Which Content Marketing KPIs Should You Track?

        Which Content Marketing KPIs Should You Track?

        Use These 9 Tools to Create Beautiful, Shareable Content

        Use These 9 Tools to Create Beautiful, Shareable Content

        7 Steps To Your Winning Content Strategy in 2020

        7 Steps To Your Winning Content Strategy in 2020

        What Your Content Management Process is Missing

        What Your Content Management Process is Missing

        How to boost your video content

        Content Creating Mistakes You Must Avoid

        Content Creating Mistakes You Must Avoid

        NLP Chatbots: The Most Intelligent Content Marketing Tool

        NLP Chatbots: The Most Intelligent Content Marketing Tool

        Crazy Effective Content Marketing Promotion

        Crazy Effective Content Marketing Promotion

      • Audience Strategy
        Using SMS Marketing to Drive More Revenue & Engagement

        Using SMS Marketing to Drive More Revenue & Engagement

        Easy Strategies to Improve Customer Service & Retention

        Easy Strategies to Improve Customer Service & Retention

        7 Step Guide to Getting More Clients From LinkedIn

        7 Step Guide to Getting More Clients From LinkedIn

        Why You Need A Voice Search Audience Marketing Strategy

        Why You Need A Voice Search Audience Marketing Strategy

        37% of All Mobile Internet Traffic & Audience Reach Comes From Youtube

        37% of All Mobile Internet Traffic & Audience Reach Comes From Youtube

        How to Craft a Tenacious Strategy to Improve Customer Retention Online

        How to Craft a Tenacious Strategy to Improve Customer Retention Online

        The Perfect Instagram Hashtag Strategy

        The Perfect Instagram Hashtag Strategy

        INTRODUCING oneQube [AMP] Cloud-Based Digital Audience Management Platform

        INTRODUCING oneQube [AMP] Cloud-Based Digital Audience Management Platform

        Marketing Strategies You Can Use From Microsoft, Netflix, Walmart and Adobe

        Marketing Strategies You Can Use From Microsoft, Netflix, Walmart and Adobe

      No Result
      View All Result
      • Marketing
        • All
        • SMS Marketing
        • In The News
        • Marketing Events
        • Case Studies
        How to Leverage SMS & Email Campaigns to Increase Revenue for your Business

        How to Leverage SMS & Email Campaigns to Increase Revenue for your Business

        Easy Strategies to Improve Customer Service & Retention

        Easy Strategies to Improve Customer Service & Retention

        Rubicon Project (NYSE: RUBI) Reports In-Line Q1 EPS, Revenues Beat Estimates

        Rubicon Project (NYSE: RUBI) Reports In-Line Q1 EPS, Revenues Beat Estimates

        10 Hilarious Zoom backgrounds to use During Your Next Team Meeting

        10 Hilarious Zoom backgrounds to use During Your Next Team Meeting

        How the Coronavirus Is Disrupting the Global Advertising and Media Industry

        How the Coronavirus Is Disrupting the Global Advertising and Media Industry

        AdTECH: OOH DOOH – Toronto: Registration, Speakers and Agenda

        AdTECH: OOH DOOH – Toronto: Registration, Speakers and Agenda

        The Trade Desk (NASDAQ: TTD) tops Q4 2019 earnings and revenue forecast

        The Trade Desk (NASDAQ: TTD) tops Q4 2019 earnings and revenue forecast

        Programmatic I/O May 11-12 2020 / San Francisco from AdExchanger

        Programmatic I/O May 11-12 2020 / San Francisco from AdExchanger

        Hulu marketing chief Kelly Campbell named President of the Disney streaming service

        Hulu marketing chief Kelly Campbell named President of the Disney streaming service

        Trending Tags

        • Digital Marketing
          • All
          • SEO Search Engine Marketing
          • Influencer marketing
          • Email Marketing
          • Programmatic Advertising
          • Digital Out of Home
          • Artificial Intelligence
          • Marketing Automation
          • Audience Data
          • Ad Fraud
          How to Leverage SMS & Email Campaigns to Increase Revenue for your Business

          How to Leverage SMS & Email Campaigns to Increase Revenue for your Business

          Proven SEO Strategies & Guidelines For Struggling Websites

          Proven SEO Strategies & Guidelines For Struggling Websites

          The 5 Email Drip Sequence to Win More Clients

          The 5 Email Drip Sequence to Win More Clients

          5 Management Tools That Make Remote Work Teams More Productive

          5 Management Tools That Make Remote Work Teams More Productive

          Using CRM’s in 2020, is it worth it?

          Using CRM’s in 2020, is it worth it?

          Brands use TripleLift as a go-to advertising alternative for Facebook

          Brands use TripleLift as a go-to advertising alternative for Facebook

          Influencer Marketing why Its the Future of Marketing

          Influencer Marketing: Why Its the Future of Marketing?

          5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

          5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

          Why You Should Consider a Digital Marketing Strategy in 2020

          Trending Tags

          • Social Media Marketing
            • All
            • Instagram
            • Facebook
            • LinkedIn
            • Twitter
            • Social Ads
            Hashtag Generation Made Easy: Four Tools You Should Try Right Now

            Hashtag Generation Made Easy: Four Tools You Should Try Right Now

            10 Content Ideas for Social Media in 2020

            10 Content Ideas for Social Media in 2020

            Brands use TripleLift as a go-to advertising alternative for Facebook

            Brands use TripleLift as a go-to advertising alternative for Facebook

            How to start your business on Facebook

            How to start your business on Facebook

            A Simple Guide on How to Monetize Your Instagram Profile

            A Simple Guide on How to Monetize Your Instagram Profile

            7 Facebook Ad Strategies to Avoid in 2020

            7 Facebook Ad Strategies to Avoid in 2020

            7 TikTok Statistics Marketers Need to Know in 2020

            7 TikTok Statistics Marketers Need to Know in 2020

            How to Increase Your Business’ Social Media Marketing ROI

            How to Increase Your Business’ Social Media Marketing ROI

            7 Step Guide to Getting More Clients From LinkedIn

            7 Step Guide to Getting More Clients From LinkedIn

          • Content Marketing
            5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

            5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

            Which Content Marketing KPIs Should You Track?

            Which Content Marketing KPIs Should You Track?

            Use These 9 Tools to Create Beautiful, Shareable Content

            Use These 9 Tools to Create Beautiful, Shareable Content

            7 Steps To Your Winning Content Strategy in 2020

            7 Steps To Your Winning Content Strategy in 2020

            What Your Content Management Process is Missing

            What Your Content Management Process is Missing

            How to boost your video content

            Content Creating Mistakes You Must Avoid

            Content Creating Mistakes You Must Avoid

            NLP Chatbots: The Most Intelligent Content Marketing Tool

            NLP Chatbots: The Most Intelligent Content Marketing Tool

            Crazy Effective Content Marketing Promotion

            Crazy Effective Content Marketing Promotion

          • Audience Strategy
            Using SMS Marketing to Drive More Revenue & Engagement

            Using SMS Marketing to Drive More Revenue & Engagement

            Easy Strategies to Improve Customer Service & Retention

            Easy Strategies to Improve Customer Service & Retention

            7 Step Guide to Getting More Clients From LinkedIn

            7 Step Guide to Getting More Clients From LinkedIn

            Why You Need A Voice Search Audience Marketing Strategy

            Why You Need A Voice Search Audience Marketing Strategy

            37% of All Mobile Internet Traffic & Audience Reach Comes From Youtube

            37% of All Mobile Internet Traffic & Audience Reach Comes From Youtube

            How to Craft a Tenacious Strategy to Improve Customer Retention Online

            How to Craft a Tenacious Strategy to Improve Customer Retention Online

            The Perfect Instagram Hashtag Strategy

            The Perfect Instagram Hashtag Strategy

            INTRODUCING oneQube [AMP] Cloud-Based Digital Audience Management Platform

            INTRODUCING oneQube [AMP] Cloud-Based Digital Audience Management Platform

            Marketing Strategies You Can Use From Microsoft, Netflix, Walmart and Adobe

            Marketing Strategies You Can Use From Microsoft, Netflix, Walmart and Adobe

          No Result
          View All Result
          oneQube
          No Result
          View All Result

          Using CRM’s in 2020, is it worth it?

          Top strategies for getting the most out of customer data.

          Connor Hennessy by Connor Hennessy
          July 9, 2020
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          The most effective way to grow your revenue is by focusing on the relationships between your business builds with its current and prospective customers.

          No matter what industry you’re in, the most important asset your business has is your customers or clients.

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          By focusing on the organization, data access, and progress of your customer relationships you’re ensuring a greater lifetime value.

          At the end of the day, your customers, and the data that they bring are the two most valuable assets a business can have.

          In this article, we’ll be discussing what Customer Relationship Management (CRM) is and the benefits of implementing the system into your business.

          What’s a CRM?

          A CRM is typically a software platform that serves the purpose of managing all of the relationships and interactions with your customers and clients.

          While typically sales focused, a CRM system can impact the whole business and it’s important that all employees, including top-level management are actively supporting and using the tools.

          The Benefits

          Here are the top benefits implementing a CRM system in your business in 2020.

          • All Data Readily Available

          The more information you have gathered on your customers or clients, the more you’re able to help them and provide value.

          One of the biggest benefits of a CRM system is the readily accessible data on all of your relationships.

          This allows for an organized index of all important information needed to help a client and is available across multiple departments. Access to the right data at the right time will improve sales decisions, and overall productivity when building relationships with customers.

          • Streamlined Communication

          Organized and accessible data and logs allow for streamlined communication across a whole business.

          With the right information, tools, and resources in one place, any employee or sales agent should be equipped to assist a customer or client.

          This structure allows for increased efficiency across teams and greatly the reduces the amount of “back and forth” conversations between team members when looking for customer data.

          • Save Hours with Automation

          Another magical aspect of CRM platforms are their ability to automate and simplify tasks.

          Typically time-draining tasks like data entry, data management, form completions, and reporting are solved by automated software that’s customizable to your business’s needs.

          Let your CRM platform do the bulk of the time-intensive aspects of customer relationships and sales and let you focus on the customer.

          • Improved Customer Service

          As a result of increased company-wide access to data and organized procedures, you’re not only saving your time but your customers as well.

          Right when a customer gets in contact with you, you’ll be able to quickly access their data and past interactions, with suggestions on how to most effectively help them.

          A CRM gives you the ability to quickly and effectively find customer solutions and overall greatly improves your customer experience.

          • Accurate Reporting

          With data being consistently tracked and organized, the accuracy and and overall effectiveness of your reports will be increased.

          And thanks to the automation tools that many CRM platforms possess, you no longer have to spend hours compiling, formatting and sending reports.

          CRM platforms can organize and deliver accurate reports for any situation or aspect of your business relationships.

          Top Tips for Implementing a CRM

          Fully implementing and utilizing a CRM platform is not an overnight task for any business.

          While it’s been proven time and time again that the benefits of using these systems are clear, a large majority of CRM projects fail shortly after launching.

          Here are the top tips to utilize when implementing a CRM system to ensure the success of the project.

          • Implement from the Top, Down

          The reason most CRM projects fail is the lack of support and involvement from upper management.

          Top management is responsible for explaining and demonstrating all new procedures and tools before fully implementing any decision.

          By working closely with managers and other employees to establish and follow processes, the likelihood of people actually using and updating your system greatly increases.

          • Establish Clear Guidelines

          Having clear guidelines in place and established across a company will do wonders for your CRM system.

          When there are set processes in place for various situations it greatly reduces the confusion and time spent using the platform, especially if it’s still new.

          • Consider a Dedicated Project Manager

          While consistent involvement from top management and other employees are crucial, it doesn’t replace a dedicated project manager.

          This person is responsible for the day to day updates in the CRM, assisting employees when they have questions or issues, as well as improving and analyzing the effectiveness of the system.

          When a CRM system is properly maintained and there are easily accessible resources, the involvement of employees and the success of the project increases.

          Conclusion

          A Customer Relationship Management platform is not a quick fix solution for customer relationships or an instant growth hack.

          However, correctly implementing and utilizing a CRM system will not only improve the relationships with all customers, clients, and vendors but will also increase their lifetime value and spend.

          Having the right set of tools and systems at your disposal, combined with extremely knowledgeable staff members who know how to utilize them properly is the key to creating and maintaining strong customer relationships.

          Connor Hennessy
          Website | + posts

          operations & marketing. cofounder @hoo.be / @ImMakingADifference

          • Connor Hennessy
            https://oneqube.com/author/connorhennessy/
            9 Pro Tips to Get The Most From Your Instagram Live's
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            7 Steps To Your Winning Content Strategy in 2020
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            7 Step Guide to Getting More Clients From LinkedIn
          Tags: audience automationCRMaudience marketingCustomer data
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          Connor Hennessy

          Connor Hennessy

          operations & marketing. cofounder @hoo.be / @ImMakingADifference

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