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  • Marketing
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    How to Leverage SMS & Email Campaigns to Increase Revenue for your Business

    How to Leverage SMS & Email Campaigns to Increase Revenue for your Business

    Easy Strategies to Improve Customer Service & Retention

    Easy Strategies to Improve Customer Service & Retention

    Rubicon Project (NYSE: RUBI) Reports In-Line Q1 EPS, Revenues Beat Estimates

    Rubicon Project (NYSE: RUBI) Reports In-Line Q1 EPS, Revenues Beat Estimates

    10 Hilarious Zoom backgrounds to use During Your Next Team Meeting

    10 Hilarious Zoom backgrounds to use During Your Next Team Meeting

    How the Coronavirus Is Disrupting the Global Advertising and Media Industry

    How the Coronavirus Is Disrupting the Global Advertising and Media Industry

    AdTECH: OOH DOOH – Toronto: Registration, Speakers and Agenda

    AdTECH: OOH DOOH – Toronto: Registration, Speakers and Agenda

    The Trade Desk (NASDAQ: TTD) tops Q4 2019 earnings and revenue forecast

    The Trade Desk (NASDAQ: TTD) tops Q4 2019 earnings and revenue forecast

    Programmatic I/O May 11-12 2020 / San Francisco from AdExchanger

    Programmatic I/O May 11-12 2020 / San Francisco from AdExchanger

    Hulu marketing chief Kelly Campbell named President of the Disney streaming service

    Hulu marketing chief Kelly Campbell named President of the Disney streaming service

    Trending Tags

    • Digital Marketing
      • All
      • SEO Search Engine Marketing
      • Influencer marketing
      • Email Marketing
      • Programmatic Advertising
      • Digital Out of Home
      • Artificial Intelligence
      • Marketing Automation
      • Audience Data
      • Ad Fraud
      How to Leverage SMS & Email Campaigns to Increase Revenue for your Business

      How to Leverage SMS & Email Campaigns to Increase Revenue for your Business

      Proven SEO Strategies & Guidelines For Struggling Websites

      Proven SEO Strategies & Guidelines For Struggling Websites

      The 5 Email Drip Sequence to Win More Clients

      The 5 Email Drip Sequence to Win More Clients

      5 Management Tools That Make Remote Work Teams More Productive

      5 Management Tools That Make Remote Work Teams More Productive

      Using CRM’s in 2020, is it worth it?

      Using CRM’s in 2020, is it worth it?

      Brands use TripleLift as a go-to advertising alternative for Facebook

      Brands use TripleLift as a go-to advertising alternative for Facebook

      Influencer Marketing why Its the Future of Marketing

      Influencer Marketing: Why Its the Future of Marketing?

      5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

      5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

      Why You Should Consider a Digital Marketing Strategy in 2020

      Trending Tags

      • Social Media Marketing
        • All
        • Instagram
        • Facebook
        • LinkedIn
        • Twitter
        • Social Ads
        Hashtag Generation Made Easy: Four Tools You Should Try Right Now

        Hashtag Generation Made Easy: Four Tools You Should Try Right Now

        10 Content Ideas for Social Media in 2020

        10 Content Ideas for Social Media in 2020

        Brands use TripleLift as a go-to advertising alternative for Facebook

        Brands use TripleLift as a go-to advertising alternative for Facebook

        How to start your business on Facebook

        How to start your business on Facebook

        A Simple Guide on How to Monetize Your Instagram Profile

        A Simple Guide on How to Monetize Your Instagram Profile

        7 Facebook Ad Strategies to Avoid in 2020

        7 Facebook Ad Strategies to Avoid in 2020

        7 TikTok Statistics Marketers Need to Know in 2020

        7 TikTok Statistics Marketers Need to Know in 2020

        How to Increase Your Business’ Social Media Marketing ROI

        How to Increase Your Business’ Social Media Marketing ROI

        7 Step Guide to Getting More Clients From LinkedIn

        7 Step Guide to Getting More Clients From LinkedIn

      • Content Marketing
        5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

        5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

        Which Content Marketing KPIs Should You Track?

        Which Content Marketing KPIs Should You Track?

        Use These 9 Tools to Create Beautiful, Shareable Content

        Use These 9 Tools to Create Beautiful, Shareable Content

        7 Steps To Your Winning Content Strategy in 2020

        7 Steps To Your Winning Content Strategy in 2020

        What Your Content Management Process is Missing

        What Your Content Management Process is Missing

        How to boost your video content

        Content Creating Mistakes You Must Avoid

        Content Creating Mistakes You Must Avoid

        NLP Chatbots: The Most Intelligent Content Marketing Tool

        NLP Chatbots: The Most Intelligent Content Marketing Tool

        Crazy Effective Content Marketing Promotion

        Crazy Effective Content Marketing Promotion

      • Audience Strategy
        Using SMS Marketing to Drive More Revenue & Engagement

        Using SMS Marketing to Drive More Revenue & Engagement

        Easy Strategies to Improve Customer Service & Retention

        Easy Strategies to Improve Customer Service & Retention

        7 Step Guide to Getting More Clients From LinkedIn

        7 Step Guide to Getting More Clients From LinkedIn

        Why You Need A Voice Search Audience Marketing Strategy

        Why You Need A Voice Search Audience Marketing Strategy

        37% of All Mobile Internet Traffic & Audience Reach Comes From Youtube

        37% of All Mobile Internet Traffic & Audience Reach Comes From Youtube

        How to Craft a Tenacious Strategy to Improve Customer Retention Online

        How to Craft a Tenacious Strategy to Improve Customer Retention Online

        The Perfect Instagram Hashtag Strategy

        The Perfect Instagram Hashtag Strategy

        INTRODUCING oneQube [AMP] Cloud-Based Digital Audience Management Platform

        INTRODUCING oneQube [AMP] Cloud-Based Digital Audience Management Platform

        Marketing Strategies You Can Use From Microsoft, Netflix, Walmart and Adobe

        Marketing Strategies You Can Use From Microsoft, Netflix, Walmart and Adobe

      No Result
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      • Marketing
        • All
        • SMS Marketing
        • In The News
        • Marketing Events
        • Case Studies
        How to Leverage SMS & Email Campaigns to Increase Revenue for your Business

        How to Leverage SMS & Email Campaigns to Increase Revenue for your Business

        Easy Strategies to Improve Customer Service & Retention

        Easy Strategies to Improve Customer Service & Retention

        Rubicon Project (NYSE: RUBI) Reports In-Line Q1 EPS, Revenues Beat Estimates

        Rubicon Project (NYSE: RUBI) Reports In-Line Q1 EPS, Revenues Beat Estimates

        10 Hilarious Zoom backgrounds to use During Your Next Team Meeting

        10 Hilarious Zoom backgrounds to use During Your Next Team Meeting

        How the Coronavirus Is Disrupting the Global Advertising and Media Industry

        How the Coronavirus Is Disrupting the Global Advertising and Media Industry

        AdTECH: OOH DOOH – Toronto: Registration, Speakers and Agenda

        AdTECH: OOH DOOH – Toronto: Registration, Speakers and Agenda

        The Trade Desk (NASDAQ: TTD) tops Q4 2019 earnings and revenue forecast

        The Trade Desk (NASDAQ: TTD) tops Q4 2019 earnings and revenue forecast

        Programmatic I/O May 11-12 2020 / San Francisco from AdExchanger

        Programmatic I/O May 11-12 2020 / San Francisco from AdExchanger

        Hulu marketing chief Kelly Campbell named President of the Disney streaming service

        Hulu marketing chief Kelly Campbell named President of the Disney streaming service

        Trending Tags

        • Digital Marketing
          • All
          • SEO Search Engine Marketing
          • Influencer marketing
          • Email Marketing
          • Programmatic Advertising
          • Digital Out of Home
          • Artificial Intelligence
          • Marketing Automation
          • Audience Data
          • Ad Fraud
          How to Leverage SMS & Email Campaigns to Increase Revenue for your Business

          How to Leverage SMS & Email Campaigns to Increase Revenue for your Business

          Proven SEO Strategies & Guidelines For Struggling Websites

          Proven SEO Strategies & Guidelines For Struggling Websites

          The 5 Email Drip Sequence to Win More Clients

          The 5 Email Drip Sequence to Win More Clients

          5 Management Tools That Make Remote Work Teams More Productive

          5 Management Tools That Make Remote Work Teams More Productive

          Using CRM’s in 2020, is it worth it?

          Using CRM’s in 2020, is it worth it?

          Brands use TripleLift as a go-to advertising alternative for Facebook

          Brands use TripleLift as a go-to advertising alternative for Facebook

          Influencer Marketing why Its the Future of Marketing

          Influencer Marketing: Why Its the Future of Marketing?

          5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

          5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

          Why You Should Consider a Digital Marketing Strategy in 2020

          Trending Tags

          • Social Media Marketing
            • All
            • Instagram
            • Facebook
            • LinkedIn
            • Twitter
            • Social Ads
            Hashtag Generation Made Easy: Four Tools You Should Try Right Now

            Hashtag Generation Made Easy: Four Tools You Should Try Right Now

            10 Content Ideas for Social Media in 2020

            10 Content Ideas for Social Media in 2020

            Brands use TripleLift as a go-to advertising alternative for Facebook

            Brands use TripleLift as a go-to advertising alternative for Facebook

            How to start your business on Facebook

            How to start your business on Facebook

            A Simple Guide on How to Monetize Your Instagram Profile

            A Simple Guide on How to Monetize Your Instagram Profile

            7 Facebook Ad Strategies to Avoid in 2020

            7 Facebook Ad Strategies to Avoid in 2020

            7 TikTok Statistics Marketers Need to Know in 2020

            7 TikTok Statistics Marketers Need to Know in 2020

            How to Increase Your Business’ Social Media Marketing ROI

            How to Increase Your Business’ Social Media Marketing ROI

            7 Step Guide to Getting More Clients From LinkedIn

            7 Step Guide to Getting More Clients From LinkedIn

          • Content Marketing
            5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

            5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

            Which Content Marketing KPIs Should You Track?

            Which Content Marketing KPIs Should You Track?

            Use These 9 Tools to Create Beautiful, Shareable Content

            Use These 9 Tools to Create Beautiful, Shareable Content

            7 Steps To Your Winning Content Strategy in 2020

            7 Steps To Your Winning Content Strategy in 2020

            What Your Content Management Process is Missing

            What Your Content Management Process is Missing

            How to boost your video content

            Content Creating Mistakes You Must Avoid

            Content Creating Mistakes You Must Avoid

            NLP Chatbots: The Most Intelligent Content Marketing Tool

            NLP Chatbots: The Most Intelligent Content Marketing Tool

            Crazy Effective Content Marketing Promotion

            Crazy Effective Content Marketing Promotion

          • Audience Strategy
            Using SMS Marketing to Drive More Revenue & Engagement

            Using SMS Marketing to Drive More Revenue & Engagement

            Easy Strategies to Improve Customer Service & Retention

            Easy Strategies to Improve Customer Service & Retention

            7 Step Guide to Getting More Clients From LinkedIn

            7 Step Guide to Getting More Clients From LinkedIn

            Why You Need A Voice Search Audience Marketing Strategy

            Why You Need A Voice Search Audience Marketing Strategy

            37% of All Mobile Internet Traffic & Audience Reach Comes From Youtube

            37% of All Mobile Internet Traffic & Audience Reach Comes From Youtube

            How to Craft a Tenacious Strategy to Improve Customer Retention Online

            How to Craft a Tenacious Strategy to Improve Customer Retention Online

            The Perfect Instagram Hashtag Strategy

            The Perfect Instagram Hashtag Strategy

            INTRODUCING oneQube [AMP] Cloud-Based Digital Audience Management Platform

            INTRODUCING oneQube [AMP] Cloud-Based Digital Audience Management Platform

            Marketing Strategies You Can Use From Microsoft, Netflix, Walmart and Adobe

            Marketing Strategies You Can Use From Microsoft, Netflix, Walmart and Adobe

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          View All Result
          oneQube
          No Result
          View All Result

          Use Link Listening To Power Your Social Audience Development Initiatives

          by Peter Bordes
          April 17, 2015
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          Link listening is a powerful strategy any social business can put to use to measure audience, find prospects, and identify brand influencers.

          I am a pretty good listener, if I do say so myself. But my listening skills wouldn’t be what they are today without a passion for helping other professionals achieve their goals. I just love to listen to a client’s business objectives and help create their path to success.

          Today I have the great fortune of making a living listening all day long - social listening that is!

          RelatedPosts

          How to Leverage SMS & Email Campaigns to Increase Revenue for your Business

          Proven SEO Strategies & Guidelines For Struggling Websites

          The 5 Email Drip Sequence to Win More Clients

          I am the co-Founder and co-creator of the oneQube SocialAudience Twitter “listening” platform. SocialAudience is where I spend my days, and many of my nights, listening to the myriad of different conversations happening on Twitter in real-time.

          I can listen to topical hashtags like #socialmedia, TV show tags like the #WalkingDead, or the hottest new trend like #meerkat.

          With SocialAudience I can listen, analyze, and database those conversations for further investigation and activation. As a self-professed “data geek’, this is my professional nirvana!

          One of my favorite Twitter listening techniques is what we call “Link Listening”: listening for Tweets containing a link from a specific site, like Forbes.com. This powerful, yet underutilized, technique yields multiple benefits for individuals, businesses, or brands using content marketing to create leads, communicate ideas, or drive intent to purchase.

          Link Listening Basics

          Link Listening uses a Twitter search query looking for all the Tweets from a particular site like Forbes.com.

           

          You can also listen to an individual post, like this one from Forbes:

          http://www.forbes.com/sites/matthewherper/2015/03/24/new-patent-law-would-trash-disease-cures/

           

          Social listening platforms, like SocialAudience, can Link Listen 24/7, capturing and databasing all the Tweets and Profiles containing links from specific sites. 

          Don’t have or want to use a social listening platform? Take advantage of Twitter Search to find Tweets containing links from any site.  

          Give it a try now: enter in Forbes.com into the box (no http://) and voila! Twitter delivers all the people who recently shared content from LinkedIn. As a Forbes reader and amplifier, you have instant commonality and connection: a great group to start networking and engaging with!

          Harness The Power Of Link Listening 

          Certain sources of content attract certain types of engagement personas. There are so many amazing content sites to tap into it boggles the mind. Start by Link Listening to your favorite industry relevant sites. 

          For example, if I want to identify and database PR professionals, Link Listening to leading industry blog SpinSucks is a winning strategy.

          Want to network on Twitter with people sharing LinkedIn.com content? No problem! Looking for social media thought leaders? Link Listen to BryanKramer.com to capture the most influential people on Twitter! 

          Link Listening can quickly reveal emerging readership trends, indicating if you’re zeroing in on you target personas.  

          The people sharing content from a site are just a fraction of the site’s total audience. But those content sharers are the most valuable part of a site’s readership. They are the brand ambassadors and amplifiers, and Link Listening identifies exactly who these superfans are. My Linkedin post on SuperFans can be found here. 

          Let’s take it one step further and dig into the site’s readership. You can listen for people sharing a specific post from the site. These “micro-communities” of content sharers have their own “digital DNA.” The character of the micro-communities can be profoundly different from post to post, especially in general content sites with diverse audiences. I recently did a hangout with Bryan Kramer on the power of micro-communities you can check out here.

          What can you do with that audience intelligence, on a macro and micro level?

          • Identify influencers sharing content and engage with them.
          • Connect your most passionate advocates with each other to create community.
          • Send content directly to your amplifiers based on what they’ve shared in the past.
          • Capture and activate audiences sharing your client’s earned media posts on third party sites.

          Example - Client Earned Media Post On CNN.com

          Those are just a few examples of how your or your client’s business can benefit from Link Listening. It’s a simple but powerful strategy you can put to work immediately.

          Please note a version of this post was first published on Spin Sucks on March 18th

          Robert is a co-founder of oneQube

          Peter Bordes
          Website | + posts

          CEO of Kubient. A lifetime serial entrepreneur, mentor, advisor, and investor. Obsessed with the infinite realm of possibility in the digital transformation of the world, digital media, marketing and the blockchain.

          • Peter Bordes
            https://oneqube.com/author/oneqube/
            Hitting the Hashtag Micro-Community Goldmine with SocialAudience
          • Peter Bordes
            https://oneqube.com/author/oneqube/
            How To Write Top Tweets
          • Peter Bordes
            https://oneqube.com/author/oneqube/
            Social Audience Development Turns Sharks into Twitter Influencers
          • Peter Bordes
            https://oneqube.com/author/oneqube/
            10 Tips To Twitter Chat Like A Pro
          Tags: social marketingstrategycontentlink listening
          Share18Tweet11Pin4Share3

          Peter Bordes

          CEO of Kubient. A lifetime serial entrepreneur, mentor, advisor, and investor. Obsessed with the infinite realm of possibility in the digital transformation of the world, digital media, marketing and the blockchain.

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