Influencer marketing is one of the most effective ways of increasing the popularity of your company’s brand. You can promote your products, attract new audiences, increase engagement and boost revenue using influencer marketing.
The main reason why most people fail in their influencer marketing is that they try to shortcut the process of influencer outreach, vetting and also forget to plan for contingencies.
The best influencers usually focus on a small group of individuals who communicate regularly with a far wider target audience. If you want to get the most out of your efforts on influencer marketing, consider the following strategies.
1. Focus On Your Target Audience
In order to build a solid foundation, you need to focus on your target audience. This means you should figure out the source of their motivation when purchasing a product and their level of engagement.
An influencer marketing approach with multiple phases is designed to move your customers along each stage of the buyer’s journey with the help of influencers.
2. Choose the Right Influencers
When choosing an influencer, don’t just rely on one source. You can always find the right influencers for your brand on multiple platforms such as Buzzsumo.
Your primary focus should be to identify influencers who have messages that are in line with your brand. It is important to audit the content of your influencer as well as the subsequent conversations that are sparked by it. A higher cohesion between an influencer and your brand results in better conversions, ad recall, and brand recall.
3. Establish an Affiliate Program
Creating an affiliate program is one of the best ways to compensate your influencers. They are highly motivated to use affiliate links when they are referring traffic to your brand.
Not only will you be able to track clicks and impressions but also the conversions generated by the clicks. You can also explore the use of influencer marketplaces like Fango when augmenting with paid influencers.
4. Build Authentic Influencer And Brand Relationship
Once you have identified the right influencers to work with, you need to build a relationship with them. You need to be willing to invest in your influencers before you ask them to go promote your brand.
The main idea is to improve your brand recognition while making them feel special. It is crucial to integrate relationship building into your workflow. Personalize your approach and be transparent with any influencers you collaborate with.
5. Inspire Co-Creation and Amplification
Measure your influencer marketing campaigns constantly and amplify the content that is organically performing well. Implement a content marketing and social media plan that repurposes and increases the influencer content in an attempt to maintain your campaigns in-front of a whole new audience.
Great way entrepreneurs can improve their influencer marketing is by mentioning or tagging individuals who find your contents valuable. This allows you to share your content with their audiences while adding value to the greater community.
6. Get feedback from influencers
Influencers have a better understanding of their audiences and potential results more than anyone. It is important to treat them accordingly by asking them what works best and the opportunities you can use to improve the experience.
They usually have some great insights on the user trends and it will be wise to provide your influencers with some creative freedom. Take necessary steps to make the relationship feel fun and natural rather than a forced and static one.
7. Track, Measure and Analyze Your Influencer Campaign Constantly
It is important to know whether your efforts on the influencer campaign are effective or not. The number of comments or likes received by any post is not an indication of a successful influencer campaign.
Look at the referral traffic in your Google Analytics to see if there is a significant increase from the social networks associated with the influencer posts.
Conclusion
It requires a lot of effort to distinguish your brand from the crowd since every single industry all over the internet is busy working on their own success.
Influencer marketing creates a lot of brand awareness directing traffic to visit your blog and check out your social media. You can always rely on the right influencers to compliment your marketing.
CEO of Kubient. A lifetime serial entrepreneur, mentor, advisor, and investor. Obsessed with the infinite realm of possibility in the digital transformation of the world, digital media, marketing and the blockchain.
