Tech News, Magazine & Review WordPress Theme 2017
  • Marketing
    • All
    • In The News
    • Marketing Events
    • Case Studies
    Rubicon Project (NYSE: RUBI) Reports In-Line Q1 EPS, Revenues Beat Estimates

    Rubicon Project (NYSE: RUBI) Reports In-Line Q1 EPS, Revenues Beat Estimates

    10 Hilarious Zoom backgrounds to use During Your Next Team Meeting

    10 Hilarious Zoom backgrounds to use During Your Next Team Meeting

    How the Coronavirus Is Disrupting the Global Advertising and Media Industry

    How the Coronavirus Is Disrupting the Global Advertising and Media Industry

    AdTECH: OOH DOOH – Toronto: Registration, Speakers and Agenda

    AdTECH: OOH DOOH – Toronto: Registration, Speakers and Agenda

    The Trade Desk (NASDAQ: TTD) tops Q4 2019 earnings and revenue forecast

    The Trade Desk (NASDAQ: TTD) tops Q4 2019 earnings and revenue forecast

    Programmatic I/O May 11-12 2020 / San Francisco from AdExchanger

    Programmatic I/O May 11-12 2020 / San Francisco from AdExchanger

    Hulu marketing chief Kelly Campbell named President of the Disney streaming service

    Hulu marketing chief Kelly Campbell named President of the Disney streaming service

    5 Marketing Case Studies and Guides To Improve Your ROI In 2019

    5 Marketing Case Studies and Guides To Improve Your ROI In 2019

    A Quick 2019 Digital Marketing Review For Small Businesses

    A Quick 2019 Digital Marketing Review For Small Businesses

    Trending Tags

    • Digital Marketing
      • All
      • SEO Search Engine Marketing
      • Influencer marketing
      • Email Marketing
      • Programmatic Advertising
      • Digital Out of Home
      • Artificial Intelligence
      • Marketing Automation
      • Audience Data
      • Ad Fraud
      How Click Fraud is Hurting The Affiliate Industry

      How Click Fraud is Hurting The Affiliate Industry

      4 Influencer Marketing Truths You Should Know

      4 Influencer Marketing Truths You Should Know

      7 Pro Tips to Stay Out of the Spam Box with Email Marketing

      7 Pro Tips to Stay Out of the Spam Box with Email Marketing

      Using Influencer Marketing to leverage your resources and grow your business

      Using Influencer Marketing to leverage your resources and grow your business

      7 TikTok Statistics Marketers Need to Know in 2020

      7 TikTok Statistics Marketers Need to Know in 2020

      How to guide to start your influencer marketing on instagram

      How to guide to start your influencer marketing on instagram

      5 ways to make success out of your PPC advertising campaign

      5 ways to make success out of your PPC advertising campaign

      3 ways ecommerce sites can prevent friendly fraud

      3 ways ecommerce sites can prevent friendly fraud

      5 Fundamentals of Search Engine Optimization (SEO)

      5 Fundamentals of Search Engine Optimization (SEO)

      Trending Tags

      • Social Media Marketing
        • All
        • Instagram
        • Facebook
        • LinkedIn
        • Twitter
        • Social Ads
        7 TikTok Statistics Marketers Need to Know in 2020

        7 TikTok Statistics Marketers Need to Know in 2020

        How to Increase Your Business’ Social Media Marketing ROI

        How to Increase Your Business’ Social Media Marketing ROI

        7 Step Guide to Getting More Clients From LinkedIn

        7 Step Guide to Getting More Clients From LinkedIn

        Use These 9 Tools to Create Beautiful, Shareable Content

        Use These 9 Tools to Create Beautiful, Shareable Content

        How to guide to start your influencer marketing on instagram

        How to guide to start your influencer marketing on instagram

        9 Pro Tips to Get The Most From Your Instagram Live’s

        9 Pro Tips to Get The Most From Your Instagram Live’s

        Twitter is preventing some brands from including COVID-19 in ads

        Twitter is preventing some brands from including COVID-19 in ads

        Facebook is testing a large ‘F’ Button in the new UI update

        Facebook is testing a large ‘F’ Button in the new UI update

        How to Delete a Facebook Group

        How to Delete a Facebook Group

      • Content Marketing
        Use These 9 Tools to Create Beautiful, Shareable Content

        Use These 9 Tools to Create Beautiful, Shareable Content

        7 Steps To Your Winning Content Strategy in 2020

        7 Steps To Your Winning Content Strategy in 2020

        What Your Content Management Process is Missing

        What Your Content Management Process is Missing

        How to boost your video content

        Content Creating Mistakes You Must Avoid

        Content Creating Mistakes You Must Avoid

        NLP Chatbots: The Most Intelligent Content Marketing Tool

        NLP Chatbots: The Most Intelligent Content Marketing Tool

        Crazy Effective Content Marketing Promotion

        Crazy Effective Content Marketing Promotion

        The 2019 Branding Basics You Need to Know

        The 2019 Branding Basics You Need to Know

        Need More from Email Marketing? Learn from Competitors

        Need More from Email Marketing? Learn from Competitors

      • Audience Strategy
        7 Step Guide to Getting More Clients From LinkedIn

        7 Step Guide to Getting More Clients From LinkedIn

        Why You Need A Voice Search Audience Marketing Strategy

        Why You Need A Voice Search Audience Marketing Strategy

        37% of All Mobile Internet Traffic & Audience Reach Comes From Youtube

        37% of All Mobile Internet Traffic & Audience Reach Comes From Youtube

        How to Craft a Tenacious Strategy to Improve Customer Retention Online

        How to Craft a Tenacious Strategy to Improve Customer Retention Online

        The Perfect Instagram Hashtag Strategy

        The Perfect Instagram Hashtag Strategy

        INTRODUCING oneQube [AMP] Cloud-Based Digital Audience Management Platform

        INTRODUCING oneQube [AMP] Cloud-Based Digital Audience Management Platform

        Marketing Strategies You Can Use From Microsoft, Netflix, Walmart and Adobe

        Marketing Strategies You Can Use From Microsoft, Netflix, Walmart and Adobe

        Stop! Before You Launch an Initial Coin Offering, You Need to First Build a Community.

        3 Ways Startups Can Build Loyalty With Millennial Customers

        3 Ways Startups Can Build Loyalty With Millennial Customers

      No Result
      View All Result
      • Marketing
        • All
        • In The News
        • Marketing Events
        • Case Studies
        Rubicon Project (NYSE: RUBI) Reports In-Line Q1 EPS, Revenues Beat Estimates

        Rubicon Project (NYSE: RUBI) Reports In-Line Q1 EPS, Revenues Beat Estimates

        10 Hilarious Zoom backgrounds to use During Your Next Team Meeting

        10 Hilarious Zoom backgrounds to use During Your Next Team Meeting

        How the Coronavirus Is Disrupting the Global Advertising and Media Industry

        How the Coronavirus Is Disrupting the Global Advertising and Media Industry

        AdTECH: OOH DOOH – Toronto: Registration, Speakers and Agenda

        AdTECH: OOH DOOH – Toronto: Registration, Speakers and Agenda

        The Trade Desk (NASDAQ: TTD) tops Q4 2019 earnings and revenue forecast

        The Trade Desk (NASDAQ: TTD) tops Q4 2019 earnings and revenue forecast

        Programmatic I/O May 11-12 2020 / San Francisco from AdExchanger

        Programmatic I/O May 11-12 2020 / San Francisco from AdExchanger

        Hulu marketing chief Kelly Campbell named President of the Disney streaming service

        Hulu marketing chief Kelly Campbell named President of the Disney streaming service

        5 Marketing Case Studies and Guides To Improve Your ROI In 2019

        5 Marketing Case Studies and Guides To Improve Your ROI In 2019

        A Quick 2019 Digital Marketing Review For Small Businesses

        A Quick 2019 Digital Marketing Review For Small Businesses

        Trending Tags

        • Digital Marketing
          • All
          • SEO Search Engine Marketing
          • Influencer marketing
          • Email Marketing
          • Programmatic Advertising
          • Digital Out of Home
          • Artificial Intelligence
          • Marketing Automation
          • Audience Data
          • Ad Fraud
          How Click Fraud is Hurting The Affiliate Industry

          How Click Fraud is Hurting The Affiliate Industry

          4 Influencer Marketing Truths You Should Know

          4 Influencer Marketing Truths You Should Know

          7 Pro Tips to Stay Out of the Spam Box with Email Marketing

          7 Pro Tips to Stay Out of the Spam Box with Email Marketing

          Using Influencer Marketing to leverage your resources and grow your business

          Using Influencer Marketing to leverage your resources and grow your business

          7 TikTok Statistics Marketers Need to Know in 2020

          7 TikTok Statistics Marketers Need to Know in 2020

          How to guide to start your influencer marketing on instagram

          How to guide to start your influencer marketing on instagram

          5 ways to make success out of your PPC advertising campaign

          5 ways to make success out of your PPC advertising campaign

          3 ways ecommerce sites can prevent friendly fraud

          3 ways ecommerce sites can prevent friendly fraud

          5 Fundamentals of Search Engine Optimization (SEO)

          5 Fundamentals of Search Engine Optimization (SEO)

          Trending Tags

          • Social Media Marketing
            • All
            • Instagram
            • Facebook
            • LinkedIn
            • Twitter
            • Social Ads
            7 TikTok Statistics Marketers Need to Know in 2020

            7 TikTok Statistics Marketers Need to Know in 2020

            How to Increase Your Business’ Social Media Marketing ROI

            How to Increase Your Business’ Social Media Marketing ROI

            7 Step Guide to Getting More Clients From LinkedIn

            7 Step Guide to Getting More Clients From LinkedIn

            Use These 9 Tools to Create Beautiful, Shareable Content

            Use These 9 Tools to Create Beautiful, Shareable Content

            How to guide to start your influencer marketing on instagram

            How to guide to start your influencer marketing on instagram

            9 Pro Tips to Get The Most From Your Instagram Live’s

            9 Pro Tips to Get The Most From Your Instagram Live’s

            Twitter is preventing some brands from including COVID-19 in ads

            Twitter is preventing some brands from including COVID-19 in ads

            Facebook is testing a large ‘F’ Button in the new UI update

            Facebook is testing a large ‘F’ Button in the new UI update

            How to Delete a Facebook Group

            How to Delete a Facebook Group

          • Content Marketing
            Use These 9 Tools to Create Beautiful, Shareable Content

            Use These 9 Tools to Create Beautiful, Shareable Content

            7 Steps To Your Winning Content Strategy in 2020

            7 Steps To Your Winning Content Strategy in 2020

            What Your Content Management Process is Missing

            What Your Content Management Process is Missing

            How to boost your video content

            Content Creating Mistakes You Must Avoid

            Content Creating Mistakes You Must Avoid

            NLP Chatbots: The Most Intelligent Content Marketing Tool

            NLP Chatbots: The Most Intelligent Content Marketing Tool

            Crazy Effective Content Marketing Promotion

            Crazy Effective Content Marketing Promotion

            The 2019 Branding Basics You Need to Know

            The 2019 Branding Basics You Need to Know

            Need More from Email Marketing? Learn from Competitors

            Need More from Email Marketing? Learn from Competitors

          • Audience Strategy
            7 Step Guide to Getting More Clients From LinkedIn

            7 Step Guide to Getting More Clients From LinkedIn

            Why You Need A Voice Search Audience Marketing Strategy

            Why You Need A Voice Search Audience Marketing Strategy

            37% of All Mobile Internet Traffic & Audience Reach Comes From Youtube

            37% of All Mobile Internet Traffic & Audience Reach Comes From Youtube

            How to Craft a Tenacious Strategy to Improve Customer Retention Online

            How to Craft a Tenacious Strategy to Improve Customer Retention Online

            The Perfect Instagram Hashtag Strategy

            The Perfect Instagram Hashtag Strategy

            INTRODUCING oneQube [AMP] Cloud-Based Digital Audience Management Platform

            INTRODUCING oneQube [AMP] Cloud-Based Digital Audience Management Platform

            Marketing Strategies You Can Use From Microsoft, Netflix, Walmart and Adobe

            Marketing Strategies You Can Use From Microsoft, Netflix, Walmart and Adobe

            Stop! Before You Launch an Initial Coin Offering, You Need to First Build a Community.

            3 Ways Startups Can Build Loyalty With Millennial Customers

            3 Ways Startups Can Build Loyalty With Millennial Customers

          No Result
          View All Result
          oneQube
          No Result
          View All Result

          5 ways to make success out of your PPC advertising campaign

          by Peter Bordes
          April 14, 2020
          35
          SHARES
          133
          VIEWS
          Share on FacebookShare on Twitter

          People always want full value for their advertising budget money. You cannot blame them though; money has never been easy to come by. It is even more so when you are investing it.

          Talking about investment, the internet is always there to provide you with a number of means you can invest. You can invest on the internet by creating an online presence in terms of website, storefront or blog. You do not just design a website or blog and launch it. You need to develop a strategy to promote it if you want it to gain attention to drive traffic and transactions.

          RelatedPosts

          5 Fundamentals of Search Engine Optimization (SEO)

          Where Can You Get Quality SEO Backlinks?

          How We Got a 32% Organic Traffic Boost from 4 On-Page SEO Changes [Case Study]

          Believe me; your ecommerce store will not survive on woocommerce product bundles or woocomerce smart coupons alone. Every new website needs promotion. This can be either through marketing promotion or sales promotion or both. It is up to you to decide how you want to go about it.

          There are a number of means to promote your website. However, you need to pick the right one. The good thing about a digital marketing campaign is the fact that you can use more than one. In some cases (like this one), you can explore a number of campaigns using the same style and approach.

          This case is the case of pay per click campaign. PPC, as people tend to call it, can apply to a number of marketing campaigns. This is arguably one of the most effective and efficient marketing campaign strategies. I can boast of this because it helps you curb the manner in which you burn your financial resources. Unlike your average marketing strategy, this is a strategy where you pay people according to how much people they can refer. Despite its effectiveness or efficiency, it still has a number of grey areas and you may go off course while using it.

          During the course of this article, I will be helping you identify five ways to make a success out of your pay-per-click campaign.

          Ads extensions are an added advantage

          This one place you may be getting it wrong. What a number of people are failing to understand is the fact that situations on the internet apply to life situations in many ways. You will follow a directive that is more explanatory than one that is too brief. This is probably why people are not clicking on your ad. This probably is because you are not telling them enough to convince them to follow you. If your ad is one that contains three to five words then it should not surprise you that people are not clicking on your ad.

          Your ads should have extensions telling the right people more of what they need to know. This may include price, location, quality, brand and other features that will help them paint a more vivid mental picture. Instead of saying something like “shoes available for sale”, you can post something like “affordable female shoes available for sale”.

          You campaign should incorporate mobile users

          It no news that most of the web users access the internet using mobile devices. Research proves that a whopping 87.3% of web users are using the internet via mobile devices. This means that only about 13% of the entire populate access the internet via desktop computers. This 13% includes office workers that must use a computer and will not use it for any other purpose besides official duties or risk issues with management. Considering this statistics, I am sure it does not surprise you that your PPC campaign is not yielding fruits because it does not incorporate mobile users. You can start by running ads with websites that are mobile friendly and ensuring that your own website is also mobile friendly.

          Use the most appropriate keywords

          No set of keywords are perfect. The word perfect in this case is relative. Negative keywords like tutorial, cheap, etc. may not be the best if you want maximum traffic. However, you will need them if you want just the right people. To make the most out of this, you should do your research and learn the most appropriate keywords for your ad. In certain cases, you will need the regular and most searched keyword for your ads. In other cases, you may need long tailed keywords for your ads. You can use keyword tools to help you out. These tools will point out to you the keywords that will suit your ads best.

          Ensure that your landing page is in top shape

          Sometimes, the problem may be from your website, not the ad. It is disappointing to follow a fantastic ad and end up on a poor landing page. A landing page is web page where the conversion occurs. It should contain details about the process of conversion as well as the product and/or service. You should avoid anything besides these details. In some cases, web operators tend to consider very little of this important detail. 

          They may do this by making a less obvious call to action button. They may also not give detailed description of the whole process. In other cases, they may overdo it. You follow a link to a landing page and it is all in your face telling you to “convert, convert and convert”. Neither case is good. You should do more of description and place your conversion at strategic position. To make it better, describe the process of your conversion in your description and use buttons instead of links for conversion.

          You always have a thing to learn from the competition

          Nobody will remember that you copied if you did it properly and from the right source. In fact, you may end up doing it better than the person from whom you are copying. You should do your research and ascertain the keywords they are using and their results. This will help you ascertain if you can beat them at their own game or if you need a new, better or different strategy. Without information such as these, you may be operating on the wrong path.

          Pay per click is actually a great marketing campaign or strategy. It however falls to other factors. They include the product or service you are marketing as well as the website. If these things are not in top shape, you may still not be getting the results you desire. You should also ensure to have a limit for your clicks. This means that you should set a certain limit to which people can use their personal link to promote your ads. Most importantly, use the appropriate tools to track and monitor the progress of your campaigns. This is your surest bet to identifying faults in your campaign strategy.

          Junaid Ali Qureshi is an ecommerce entrepreneur with a passion for emerging tech marketing and ecommerce development. Some of his current ventures include Progos Tech (an Woocommerce mix and match), Elabelz.com , Titan Tech and Smart Marketing .

          Tags: Marketing strategyTrafficecommerceDigital marketingAdvertisingsearch engine marketingPPCSEM
          Share48Tweet30Pin11Share8

          Peter Bordes

          CEO of Kubient. A lifetime serial entrepreneur, mentor, advisor, and investor. Obsessed with the infinite realm of possibility in the digital transformation of the world, digital media, marketing and the blockchain.

          Related Posts

          5 Fundamentals of Search Engine Optimization (SEO)
          SEO Search Engine Marketing

          5 Fundamentals of Search Engine Optimization (SEO)

          April 2, 2020
          Where Can You Get Quality SEO Backlinks?
          SEO Search Engine Marketing

          Where Can You Get Quality SEO Backlinks?

          December 1, 2019
          SEO Search Engine Marketing

          How We Got a 32% Organic Traffic Boost from 4 On-Page SEO Changes [Case Study]

          December 25, 2018
          PPC vs. SEO: What’s Best For Your Business?
          SEO Search Engine Marketing

          PPC vs. SEO: What’s Best For Your Business?

          November 12, 2018
          Next Post
          What Your Content Management Process is Missing

          What Your Content Management Process is Missing

          Recommended.

          How Content Can Create a Self-Sustaining Customer Referral Engine

          April 30, 2018

          How to Train a Journalist in Content Marketing

          February 16, 2018

          Subscribe

          Get oneQube’s monthly newsletter direct to your inbox, sign up now.

          Join over 200K subscribers!

          Trending.

          How Click Fraud is Hurting The Affiliate Industry

          How Click Fraud is Hurting The Affiliate Industry

          May 11, 2020
          How the Coronavirus Is Disrupting the Global Advertising and Media Industry

          How the Coronavirus Is Disrupting the Global Advertising and Media Industry

          March 9, 2020
          Utilize These 3 Channels To Keep Your Audience Engaged

          Utilize These 3 Channels To Keep Your Audience Engaged

          May 11, 2020
          EMAIL CAMPAIGNS: Best Practices

          EMAIL CAMPAIGNS: Best Practices

          February 27, 2020

          Here Are Some of the Coolest, Craziest Internships Out There

          May 21, 2018

          How adidas Put Culture at the Core of Their Content Marketing Strategy

          October 11, 2017
          oneQube

          The insights, news and knowledge you need to reach, build and manage your digital audience in today's growing, complex digital marketing and advertising landscape.

          Categories

          • Contact or write for us
          • Digital Marketing
          • Social Media Marketing
          • Content Marketing
          • Audience Strategy
          • Marketing
          • Marketing Events

          Newsletter

          Get oneQube’s monthly newsletter direct to your inbox, sign up now.

          Join over 200K subscribers!

          © 2020 oneQube Mag | Privacy Policy

          No Result
          View All Result
          • Marketing
          • Digital Marketing
          • Social Media Marketing
          • Content Marketing
          • Audience Strategy

          © 2020 oneQube Mag | Privacy Policy

          We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok

          Subscribe For Latest Updates

          Sign up to best digital media & marketing news, informed analysis and insights on what matters to you.
          Invalid email address
          We promise not to spam you. You can unsubscribe at any time.
          Thanks for subscribing! Please check your email for further instructions.