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    What is Ringless Voicemail Marketing & Should Your Business Be Utilizing It?

    What is Ringless Voicemail Marketing & Should Your Business Be Utilizing It?

    How to Leverage SMS & Email Campaigns to Increase Revenue for your Business

    How to Leverage SMS & Email Campaigns to Increase Revenue for your Business

    Easy Strategies to Improve Customer Service & Retention

    Easy Strategies to Improve Customer Service & Retention

    Rubicon Project (NYSE: RUBI) Reports In-Line Q1 EPS, Revenues Beat Estimates

    Rubicon Project (NYSE: RUBI) Reports In-Line Q1 EPS, Revenues Beat Estimates

    10 Hilarious Zoom backgrounds to use During Your Next Team Meeting

    10 Hilarious Zoom backgrounds to use During Your Next Team Meeting

    How the Coronavirus Is Disrupting the Global Advertising and Media Industry

    How the Coronavirus Is Disrupting the Global Advertising and Media Industry

    AdTECH: OOH DOOH – Toronto: Registration, Speakers and Agenda

    AdTECH: OOH DOOH – Toronto: Registration, Speakers and Agenda

    The Trade Desk (NASDAQ: TTD) tops Q4 2019 earnings and revenue forecast

    The Trade Desk (NASDAQ: TTD) tops Q4 2019 earnings and revenue forecast

    Programmatic I/O May 11-12 2020 / San Francisco from AdExchanger

    Programmatic I/O May 11-12 2020 / San Francisco from AdExchanger

    Trending Tags

    • Digital Marketing
      • All
      • SEO Search Engine Marketing
      • Influencer marketing
      • Email Marketing
      • Programmatic Advertising
      • Digital Out of Home
      • Artificial Intelligence
      • Marketing Automation
      • Audience Data
      • Ad Fraud
      How to Leverage SMS & Email Campaigns to Increase Revenue for your Business

      How to Leverage SMS & Email Campaigns to Increase Revenue for your Business

      Proven SEO Strategies & Guidelines For Struggling Websites

      Proven SEO Strategies & Guidelines For Struggling Websites

      The 5 Email Drip Sequence to Win More Clients

      The 5 Email Drip Sequence to Win More Clients

      5 Management Tools That Make Remote Work Teams More Productive

      5 Management Tools That Make Remote Work Teams More Productive

      Using CRM’s in 2020, is it worth it?

      Using CRM’s in 2020, is it worth it?

      Brands use TripleLift as a go-to advertising alternative for Facebook

      Brands use TripleLift as a go-to advertising alternative for Facebook

      Influencer Marketing why Its the Future of Marketing

      Influencer Marketing: Why Its the Future of Marketing?

      5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

      5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

      Why You Should Consider a Digital Marketing Strategy in 2020

      Trending Tags

      • Social Media Marketing
        • All
        • Instagram
        • Facebook
        • LinkedIn
        • Twitter
        • Social Ads
        Hashtag Generation Made Easy: Four Tools You Should Try Right Now

        Hashtag Generation Made Easy: Four Tools You Should Try Right Now

        10 Content Ideas for Social Media in 2020

        10 Content Ideas for Social Media in 2020

        Brands use TripleLift as a go-to advertising alternative for Facebook

        Brands use TripleLift as a go-to advertising alternative for Facebook

        How to start your business on Facebook

        How to start your business on Facebook

        A Simple Guide on How to Monetize Your Instagram Profile

        A Simple Guide on How to Monetize Your Instagram Profile

        7 Facebook Ad Strategies to Avoid in 2020

        7 Facebook Ad Strategies to Avoid in 2020

        7 TikTok Statistics Marketers Need to Know in 2020

        7 TikTok Statistics Marketers Need to Know in 2020

        How to Increase Your Business’ Social Media Marketing ROI

        How to Increase Your Business’ Social Media Marketing ROI

        7 Step Guide to Getting More Clients From LinkedIn

        7 Step Guide to Getting More Clients From LinkedIn

      • Content Marketing
        5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

        5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

        Which Content Marketing KPIs Should You Track?

        Which Content Marketing KPIs Should You Track?

        Use These 9 Tools to Create Beautiful, Shareable Content

        Use These 9 Tools to Create Beautiful, Shareable Content

        7 Steps To Your Winning Content Strategy in 2020

        7 Steps To Your Winning Content Strategy in 2020

        What Your Content Management Process is Missing

        What Your Content Management Process is Missing

        How to boost your video content

        Content Creating Mistakes You Must Avoid

        Content Creating Mistakes You Must Avoid

        NLP Chatbots: The Most Intelligent Content Marketing Tool

        NLP Chatbots: The Most Intelligent Content Marketing Tool

        Crazy Effective Content Marketing Promotion

        Crazy Effective Content Marketing Promotion

      • Audience Strategy
        Using SMS Marketing to Drive More Revenue & Engagement

        Using SMS Marketing to Drive More Revenue & Engagement

        Easy Strategies to Improve Customer Service & Retention

        Easy Strategies to Improve Customer Service & Retention

        7 Step Guide to Getting More Clients From LinkedIn

        7 Step Guide to Getting More Clients From LinkedIn

        Why You Need A Voice Search Audience Marketing Strategy

        Why You Need A Voice Search Audience Marketing Strategy

        37% of All Mobile Internet Traffic & Audience Reach Comes From Youtube

        37% of All Mobile Internet Traffic & Audience Reach Comes From Youtube

        How to Craft a Tenacious Strategy to Improve Customer Retention Online

        How to Craft a Tenacious Strategy to Improve Customer Retention Online

        The Perfect Instagram Hashtag Strategy

        The Perfect Instagram Hashtag Strategy

        INTRODUCING oneQube [AMP] Cloud-Based Digital Audience Management Platform

        INTRODUCING oneQube [AMP] Cloud-Based Digital Audience Management Platform

        Marketing Strategies You Can Use From Microsoft, Netflix, Walmart and Adobe

        Marketing Strategies You Can Use From Microsoft, Netflix, Walmart and Adobe

      No Result
      View All Result
      • Marketing
        • All
        • SMS Marketing
        • In The News
        • Marketing Events
        • Case Studies
        What is Ringless Voicemail Marketing & Should Your Business Be Utilizing It?

        What is Ringless Voicemail Marketing & Should Your Business Be Utilizing It?

        How to Leverage SMS & Email Campaigns to Increase Revenue for your Business

        How to Leverage SMS & Email Campaigns to Increase Revenue for your Business

        Easy Strategies to Improve Customer Service & Retention

        Easy Strategies to Improve Customer Service & Retention

        Rubicon Project (NYSE: RUBI) Reports In-Line Q1 EPS, Revenues Beat Estimates

        Rubicon Project (NYSE: RUBI) Reports In-Line Q1 EPS, Revenues Beat Estimates

        10 Hilarious Zoom backgrounds to use During Your Next Team Meeting

        10 Hilarious Zoom backgrounds to use During Your Next Team Meeting

        How the Coronavirus Is Disrupting the Global Advertising and Media Industry

        How the Coronavirus Is Disrupting the Global Advertising and Media Industry

        AdTECH: OOH DOOH – Toronto: Registration, Speakers and Agenda

        AdTECH: OOH DOOH – Toronto: Registration, Speakers and Agenda

        The Trade Desk (NASDAQ: TTD) tops Q4 2019 earnings and revenue forecast

        The Trade Desk (NASDAQ: TTD) tops Q4 2019 earnings and revenue forecast

        Programmatic I/O May 11-12 2020 / San Francisco from AdExchanger

        Programmatic I/O May 11-12 2020 / San Francisco from AdExchanger

        Trending Tags

        • Digital Marketing
          • All
          • SEO Search Engine Marketing
          • Influencer marketing
          • Email Marketing
          • Programmatic Advertising
          • Digital Out of Home
          • Artificial Intelligence
          • Marketing Automation
          • Audience Data
          • Ad Fraud
          How to Leverage SMS & Email Campaigns to Increase Revenue for your Business

          How to Leverage SMS & Email Campaigns to Increase Revenue for your Business

          Proven SEO Strategies & Guidelines For Struggling Websites

          Proven SEO Strategies & Guidelines For Struggling Websites

          The 5 Email Drip Sequence to Win More Clients

          The 5 Email Drip Sequence to Win More Clients

          5 Management Tools That Make Remote Work Teams More Productive

          5 Management Tools That Make Remote Work Teams More Productive

          Using CRM’s in 2020, is it worth it?

          Using CRM’s in 2020, is it worth it?

          Brands use TripleLift as a go-to advertising alternative for Facebook

          Brands use TripleLift as a go-to advertising alternative for Facebook

          Influencer Marketing why Its the Future of Marketing

          Influencer Marketing: Why Its the Future of Marketing?

          5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

          5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

          Why You Should Consider a Digital Marketing Strategy in 2020

          Trending Tags

          • Social Media Marketing
            • All
            • Instagram
            • Facebook
            • LinkedIn
            • Twitter
            • Social Ads
            Hashtag Generation Made Easy: Four Tools You Should Try Right Now

            Hashtag Generation Made Easy: Four Tools You Should Try Right Now

            10 Content Ideas for Social Media in 2020

            10 Content Ideas for Social Media in 2020

            Brands use TripleLift as a go-to advertising alternative for Facebook

            Brands use TripleLift as a go-to advertising alternative for Facebook

            How to start your business on Facebook

            How to start your business on Facebook

            A Simple Guide on How to Monetize Your Instagram Profile

            A Simple Guide on How to Monetize Your Instagram Profile

            7 Facebook Ad Strategies to Avoid in 2020

            7 Facebook Ad Strategies to Avoid in 2020

            7 TikTok Statistics Marketers Need to Know in 2020

            7 TikTok Statistics Marketers Need to Know in 2020

            How to Increase Your Business’ Social Media Marketing ROI

            How to Increase Your Business’ Social Media Marketing ROI

            7 Step Guide to Getting More Clients From LinkedIn

            7 Step Guide to Getting More Clients From LinkedIn

          • Content Marketing
            5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

            5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

            Which Content Marketing KPIs Should You Track?

            Which Content Marketing KPIs Should You Track?

            Use These 9 Tools to Create Beautiful, Shareable Content

            Use These 9 Tools to Create Beautiful, Shareable Content

            7 Steps To Your Winning Content Strategy in 2020

            7 Steps To Your Winning Content Strategy in 2020

            What Your Content Management Process is Missing

            What Your Content Management Process is Missing

            How to boost your video content

            Content Creating Mistakes You Must Avoid

            Content Creating Mistakes You Must Avoid

            NLP Chatbots: The Most Intelligent Content Marketing Tool

            NLP Chatbots: The Most Intelligent Content Marketing Tool

            Crazy Effective Content Marketing Promotion

            Crazy Effective Content Marketing Promotion

          • Audience Strategy
            Using SMS Marketing to Drive More Revenue & Engagement

            Using SMS Marketing to Drive More Revenue & Engagement

            Easy Strategies to Improve Customer Service & Retention

            Easy Strategies to Improve Customer Service & Retention

            7 Step Guide to Getting More Clients From LinkedIn

            7 Step Guide to Getting More Clients From LinkedIn

            Why You Need A Voice Search Audience Marketing Strategy

            Why You Need A Voice Search Audience Marketing Strategy

            37% of All Mobile Internet Traffic & Audience Reach Comes From Youtube

            37% of All Mobile Internet Traffic & Audience Reach Comes From Youtube

            How to Craft a Tenacious Strategy to Improve Customer Retention Online

            How to Craft a Tenacious Strategy to Improve Customer Retention Online

            The Perfect Instagram Hashtag Strategy

            The Perfect Instagram Hashtag Strategy

            INTRODUCING oneQube [AMP] Cloud-Based Digital Audience Management Platform

            INTRODUCING oneQube [AMP] Cloud-Based Digital Audience Management Platform

            Marketing Strategies You Can Use From Microsoft, Netflix, Walmart and Adobe

            Marketing Strategies You Can Use From Microsoft, Netflix, Walmart and Adobe

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          oneQube
          No Result
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          How to Use UTM Parameters to Track Your Social Media ROI

          by Peter Bordes
          April 17, 2019
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          Author: Christina Newberry / Source: Hootsuite Social Media Management

          Image via rawpixel under CC0

          Social media platforms include built-in analytics. These help you track key metrics like likes, shares, and clicks through to your website. But they don’t give you the full picture of how traffic flows to your website from social channels, or how a visitor becomes a customer. In fact, 87 percent of CMOs at Fortune 500 companies say they can’t prove that social media marketing brings in new customers.

          RelatedPosts

          Hashtag Generation Made Easy: Four Tools You Should Try Right Now

          10 Content Ideas for Social Media in 2020

          Brands use TripleLift as a go-to advertising alternative for Facebook

          This data is incredibly important. You need to understand both the big picture (what brings people to your website), and the small details (which specific content leads to product sales or other conversions). So how do you get this data?

          UTM parameters.

          “UTM parameters” might sound really technical, but they’re actually very simple and easy to use. They’re just short text codes that you add to all of the links in your social posts. They provide three key benefits:

          1. They help you track the value of social marketing programs and campaigns.
          2. They provide precise data about where traffic and conversions come from.
          3. They allow you to test individual posts head-to-head in classic A/B testing style.

          You don’t need a programmer to set up UTM parameters or get them working across your website and social media channels. You can do it all yourself, if you choose, and we’ll show you exactly how in this post.

          Bonus: Download a free guide and checklist to help you convince your boss to invest more in social media. Includes experts tips for proving ROI.

          What are UTM parameters?

          UTM parameters are pre-defined text codes added to a URL to track important data about website visitors and traffic sources.

          Here’s an example of a link with UTM parameters in place:

          The UTM parameters are everything that comes after the question mark. Don’t worry, you can make the link much less ugly using a link shortener, as you’ll see in the next section of this post.

          UTM parameters work with analytics programs to provide a detailed picture of your social media success.

          There are five different UTM parameters. You should use the first three in all UTM tracking links. The last two are specifically for tracking paid campaigns.

          1. Campaign source

          This is the social network, search engine, newsletter name, or other specific source driving the traffic.

          Examples: facebook, twitter, blog, newsletter, etc.
          UTM code: utm_source
          Sample code: utm_source=facebook

          2. Campaign medium

          This tracks the type of channel driving the traffic, like organic social, paid social, email, and so on.

          Examples: cpc, organic_social
          UTM code: utm_medium
          Sample code: utm_medium=fb_ad

          3. Campaign name

          Give each campaign a name so you can keep track of your efforts. For example, this could be the product name, a contest name, a code to identify a specific sale or promotion, or a tagline.

          Examples: summer_sale, free_trial
          UTM code: utm_campaign
          Sample code: utm_campaign=summer_sale

          4. Campaign term

          Use this to track paid keywords or key phrases.

          Examples: social_media, newyork_cupcakes
          UTM code: utm_term
          Sample code: utm_term=social_media

          5. Campaign content

          This parameter allows you to track different ads within a campaign.

          Examples: video_ad, text_ad, blue_banner, green_banner
          UTM code: utm_content
          Sample code: utm_content=video_ad

          You can use all of the UTM parameters together in one link. They all come after the ?, and they’re separated by & symbols.

          So, using all the sample codes above, the link would be:

          http://www.yourdomain.com?utm_source=facebook&utm_medium=fb_ad&utm_campaign=summer_sale&utm_term=social_media&utm_content=video_ad

          But don’t worry—you don’t have to add them to your links manually. Read on to learn how to attach them to your links error-free by using a UTM generator.

          How to use UTM parameters

          Here are the 4 simple steps to setting up UTM parameters to track your social media results.

          Step 1: Set up Google Analytics

          UTM parameters collect data to feed into Google Analytics. If you haven’t already set Google Analytics up on your website, you’ll need to do that before you start using UTM parameters.

          1. Add your website as a Property.
          2. Choose your industry category and reporting time zone, then click Get Tracking ID.
          3. Copy and paste the global site tag on your website, right after the <head> tag in your HTML. Make sure to insert your tracking ID in the code.

          Step 2: Add UTM parameters to your social posts

          There are two options for adding UTM parameters to your social posts. You can add them directly within Hootsuite Composer, or you can use a Google tool.

          Option 1: Add UTM parameters in Hootsuite Composer

          1. Click New Post and create your post.
          2. Include a link in the text of your post.
          3. Click Add Tracking.
          4. Click Customize.
          5. Enter the parameters you want to track and their values. Choose Dynamic to let the system adapt the values automatically based on your social network, social profile, or post ID. Or, choose Custom to enter a specific value.
          6. Under Shortener, select a link shortener to create a compact link to use in your social post.
          7. Click Apply. Your tracking link will appear in the preview window.

          For a step-by-step walkthrough, check out this video:

          Option 2: Use the Google Analytics Campaign URL Builder

          If you prefer, you can create your UTM parameters using a Google UTM generator, then paste the links into your…

          Click here to read more

          Peter Bordes
          Website | + posts

          CEO of Kubient. A lifetime serial entrepreneur, mentor, advisor, and investor. Obsessed with the infinite realm of possibility in the digital transformation of the world, digital media, marketing and the blockchain.

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          Tags: Social mediaSocial media marketingWebsiteUTM parametersSocialGoogle Marketing Platform
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          Peter Bordes

          CEO of Kubient. A lifetime serial entrepreneur, mentor, advisor, and investor. Obsessed with the infinite realm of possibility in the digital transformation of the world, digital media, marketing and the blockchain.

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