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    LiveRamp (NYSE: RAMP), the leading global data connectivity platform, today announced first quarter results

    LiveRamp (NYSE: RAMP), the leading global data connectivity platform, today announced first quarter results

    What is Ringless Voicemail Marketing & Should Your Business Be Utilizing It?

    What is Ringless Voicemail Marketing & Should Your Business Be Utilizing It?

    How to Leverage SMS & Email Campaigns to Increase Revenue for your Business

    How to Leverage SMS & Email Campaigns to Increase Revenue for your Business

    Easy Strategies to Improve Customer Service & Retention

    Easy Strategies to Improve Customer Service & Retention

    Rubicon Project (NYSE: RUBI) Reports In-Line Q1 EPS, Revenues Beat Estimates

    Rubicon Project (NYSE: RUBI) Reports In-Line Q1 EPS, Revenues Beat Estimates

    10 Hilarious Zoom backgrounds to use During Your Next Team Meeting

    10 Hilarious Zoom backgrounds to use During Your Next Team Meeting

    How the Coronavirus Is Disrupting the Global Advertising and Media Industry

    How the Coronavirus Is Disrupting the Global Advertising and Media Industry

    AdTECH: OOH DOOH – Toronto: Registration, Speakers and Agenda

    AdTECH: OOH DOOH – Toronto: Registration, Speakers and Agenda

    The Trade Desk (NASDAQ: TTD) tops Q4 2019 earnings and revenue forecast

    The Trade Desk (NASDAQ: TTD) tops Q4 2019 earnings and revenue forecast

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      How to Leverage SMS & Email Campaigns to Increase Revenue for your Business

      How to Leverage SMS & Email Campaigns to Increase Revenue for your Business

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      Proven SEO Strategies & Guidelines For Struggling Websites

      The 5 Email Drip Sequence to Win More Clients

      The 5 Email Drip Sequence to Win More Clients

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      5 Management Tools That Make Remote Work Teams More Productive

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      Using CRM’s in 2020, is it worth it?

      Brands use TripleLift as a go-to advertising alternative for Facebook

      Brands use TripleLift as a go-to advertising alternative for Facebook

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      Influencer Marketing: Why Its the Future of Marketing?

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      5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

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        Hashtag Generation Made Easy: Four Tools You Should Try Right Now

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        10 Content Ideas for Social Media in 2020

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        Brands use TripleLift as a go-to advertising alternative for Facebook

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        A Simple Guide on How to Monetize Your Instagram Profile

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        7 TikTok Statistics Marketers Need to Know in 2020

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        7 Step Guide to Getting More Clients From LinkedIn

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        5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

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        Use These 9 Tools to Create Beautiful, Shareable Content

        Use These 9 Tools to Create Beautiful, Shareable Content

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        7 Steps To Your Winning Content Strategy in 2020

        What Your Content Management Process is Missing

        What Your Content Management Process is Missing

        How to boost your video content

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        NLP Chatbots: The Most Intelligent Content Marketing Tool

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      • Audience Strategy
        Using SMS Marketing to Drive More Revenue & Engagement

        Using SMS Marketing to Drive More Revenue & Engagement

        Easy Strategies to Improve Customer Service & Retention

        Easy Strategies to Improve Customer Service & Retention

        7 Step Guide to Getting More Clients From LinkedIn

        7 Step Guide to Getting More Clients From LinkedIn

        Why You Need A Voice Search Audience Marketing Strategy

        Why You Need A Voice Search Audience Marketing Strategy

        37% of All Mobile Internet Traffic & Audience Reach Comes From Youtube

        37% of All Mobile Internet Traffic & Audience Reach Comes From Youtube

        How to Craft a Tenacious Strategy to Improve Customer Retention Online

        How to Craft a Tenacious Strategy to Improve Customer Retention Online

        The Perfect Instagram Hashtag Strategy

        The Perfect Instagram Hashtag Strategy

        INTRODUCING oneQube [AMP] Cloud-Based Digital Audience Management Platform

        INTRODUCING oneQube [AMP] Cloud-Based Digital Audience Management Platform

        Marketing Strategies You Can Use From Microsoft, Netflix, Walmart and Adobe

        Marketing Strategies You Can Use From Microsoft, Netflix, Walmart and Adobe

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      • Marketing
        • All
        • SMS Marketing
        • In The News
        • Marketing Events
        • Case Studies
        LiveRamp (NYSE: RAMP), the leading global data connectivity platform, today announced first quarter results

        LiveRamp (NYSE: RAMP), the leading global data connectivity platform, today announced first quarter results

        What is Ringless Voicemail Marketing & Should Your Business Be Utilizing It?

        What is Ringless Voicemail Marketing & Should Your Business Be Utilizing It?

        How to Leverage SMS & Email Campaigns to Increase Revenue for your Business

        How to Leverage SMS & Email Campaigns to Increase Revenue for your Business

        Easy Strategies to Improve Customer Service & Retention

        Easy Strategies to Improve Customer Service & Retention

        Rubicon Project (NYSE: RUBI) Reports In-Line Q1 EPS, Revenues Beat Estimates

        Rubicon Project (NYSE: RUBI) Reports In-Line Q1 EPS, Revenues Beat Estimates

        10 Hilarious Zoom backgrounds to use During Your Next Team Meeting

        10 Hilarious Zoom backgrounds to use During Your Next Team Meeting

        How the Coronavirus Is Disrupting the Global Advertising and Media Industry

        How the Coronavirus Is Disrupting the Global Advertising and Media Industry

        AdTECH: OOH DOOH – Toronto: Registration, Speakers and Agenda

        AdTECH: OOH DOOH – Toronto: Registration, Speakers and Agenda

        The Trade Desk (NASDAQ: TTD) tops Q4 2019 earnings and revenue forecast

        The Trade Desk (NASDAQ: TTD) tops Q4 2019 earnings and revenue forecast

        Trending Tags

        • Digital Marketing
          • All
          • SEO Search Engine Marketing
          • Influencer marketing
          • Email Marketing
          • Programmatic Advertising
          • Digital Out of Home
          • Artificial Intelligence
          • Marketing Automation
          • Audience Data
          • Ad Fraud
          How to Leverage SMS & Email Campaigns to Increase Revenue for your Business

          How to Leverage SMS & Email Campaigns to Increase Revenue for your Business

          Proven SEO Strategies & Guidelines For Struggling Websites

          Proven SEO Strategies & Guidelines For Struggling Websites

          The 5 Email Drip Sequence to Win More Clients

          The 5 Email Drip Sequence to Win More Clients

          5 Management Tools That Make Remote Work Teams More Productive

          5 Management Tools That Make Remote Work Teams More Productive

          Using CRM’s in 2020, is it worth it?

          Using CRM’s in 2020, is it worth it?

          Brands use TripleLift as a go-to advertising alternative for Facebook

          Brands use TripleLift as a go-to advertising alternative for Facebook

          Influencer Marketing why Its the Future of Marketing

          Influencer Marketing: Why Its the Future of Marketing?

          5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

          5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

          Why You Should Consider a Digital Marketing Strategy in 2020

          Trending Tags

          • Social Media Marketing
            • All
            • Instagram
            • Facebook
            • LinkedIn
            • Twitter
            • Social Ads
            Hashtag Generation Made Easy: Four Tools You Should Try Right Now

            Hashtag Generation Made Easy: Four Tools You Should Try Right Now

            10 Content Ideas for Social Media in 2020

            10 Content Ideas for Social Media in 2020

            Brands use TripleLift as a go-to advertising alternative for Facebook

            Brands use TripleLift as a go-to advertising alternative for Facebook

            How to start your business on Facebook

            How to start your business on Facebook

            A Simple Guide on How to Monetize Your Instagram Profile

            A Simple Guide on How to Monetize Your Instagram Profile

            7 Facebook Ad Strategies to Avoid in 2020

            7 Facebook Ad Strategies to Avoid in 2020

            7 TikTok Statistics Marketers Need to Know in 2020

            7 TikTok Statistics Marketers Need to Know in 2020

            How to Increase Your Business’ Social Media Marketing ROI

            How to Increase Your Business’ Social Media Marketing ROI

            7 Step Guide to Getting More Clients From LinkedIn

            7 Step Guide to Getting More Clients From LinkedIn

          • Content Marketing
            5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

            5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

            Which Content Marketing KPIs Should You Track?

            Which Content Marketing KPIs Should You Track?

            Use These 9 Tools to Create Beautiful, Shareable Content

            Use These 9 Tools to Create Beautiful, Shareable Content

            7 Steps To Your Winning Content Strategy in 2020

            7 Steps To Your Winning Content Strategy in 2020

            What Your Content Management Process is Missing

            What Your Content Management Process is Missing

            How to boost your video content

            Content Creating Mistakes You Must Avoid

            Content Creating Mistakes You Must Avoid

            NLP Chatbots: The Most Intelligent Content Marketing Tool

            NLP Chatbots: The Most Intelligent Content Marketing Tool

            Crazy Effective Content Marketing Promotion

            Crazy Effective Content Marketing Promotion

          • Audience Strategy
            Using SMS Marketing to Drive More Revenue & Engagement

            Using SMS Marketing to Drive More Revenue & Engagement

            Easy Strategies to Improve Customer Service & Retention

            Easy Strategies to Improve Customer Service & Retention

            7 Step Guide to Getting More Clients From LinkedIn

            7 Step Guide to Getting More Clients From LinkedIn

            Why You Need A Voice Search Audience Marketing Strategy

            Why You Need A Voice Search Audience Marketing Strategy

            37% of All Mobile Internet Traffic & Audience Reach Comes From Youtube

            37% of All Mobile Internet Traffic & Audience Reach Comes From Youtube

            How to Craft a Tenacious Strategy to Improve Customer Retention Online

            How to Craft a Tenacious Strategy to Improve Customer Retention Online

            The Perfect Instagram Hashtag Strategy

            The Perfect Instagram Hashtag Strategy

            INTRODUCING oneQube [AMP] Cloud-Based Digital Audience Management Platform

            INTRODUCING oneQube [AMP] Cloud-Based Digital Audience Management Platform

            Marketing Strategies You Can Use From Microsoft, Netflix, Walmart and Adobe

            Marketing Strategies You Can Use From Microsoft, Netflix, Walmart and Adobe

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          How to make the 2019 Twitter algorithm work for your marketing

          by Peter Bordes
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          Author: hootsuite / Source: Hootsuite Social Media Management

          twitter algorithm
          Image via Alex Shutin under CC0

          Knowing how the Twitter algorithm works is crucial information for any social media marketer.

          RelatedPosts

          Hashtag Generation Made Easy: Four Tools You Should Try Right Now

          10 Content Ideas for Social Media in 2020

          Brands use TripleLift as a go-to advertising alternative for Facebook

          More than 500 million tweets are sent everyday. That’s 5,787 tweets a second. How can your brand stand out from the crowd?

          Much like Facebook and Instagram’s algorithm, Twitter’s algorithm works behind the scenes to rank and prioritize posts it thinks people want to see.

          Yes, Twitter brought its chronological timeline back with the Latest Tweets feed. But the algorithm is still in play in the Top Tweets feed.

          Read on to learn about the recent Twitter algorithm changes, and how your brand can optimize tweets for maximum organic reach.

          Bonus: Download the free strategy guide that reveals how Hootsuite grew our Twitter following to over 8 million users and learn how you can put the tactics to work for your business.

          How the Twitter algorithm works in 2019

          A brief history of Twitter algorithm updates

          2006: Twitter Feed 1.0

          When Twitter launched in March 2006, its timeline structure was simple: Tweets were displayed in reverse chronological order. In other words, each user’s feed contained tweets from their followers, from the most recent tweets onward.

          2014: Twitter recommendations

          The timeline undergoes its first significant tweak. Instead of only showing content from followers, feeds start to include recommended tweets, topics, and accounts.

          2015: While you were away

          In early 2015, Twitter introduced a “While you were away” feature. As a forerunner to “In case you missed it,” this module was meant to provide users with a recap of notable tweets they might have missed.

          Designed as an answer to FOMO (fear of missing out), this recap was curated based on “engagement and other factors.”

          2016: Reordered timelines spark #RIPTwitter hashtag

          Using the same algorithm applied to “While you were away” content, Twitter began to push the “best tweets” to the top of feeds.

          The company’s first foray into algorithmically restructuring timelines was met with #RIPTwitter backlash. In retrospect, the outrage was probably a bit of an overreaction, especially since users just had to refresh their feeds to switch back to chronological.

          Hello Twitter! Regarding #RIPTwitter: I want you all to know we’re always listening. We never planned to reorder timelines next week.

          — jack (@jack) February 6, 2016

          2017: Relevance model and ICYMI

          Having not died—in fact, the algorithm drove more engagement from users—Twitter only slightly refined the algorithm in 2017.

          In an effort to be more transparent, Twitter explained tweets were being scored on a relevance model, designed to predict which content users would find interesting. Twitter also replaced While you were away with In case you missed it.

          2019: Top Tweets versus Latest Tweets

          In September 2018, Twitter announced that users would be able to toggle between Top Tweets and Latest Tweets. What that means is people can now easily switch between an algorithm feed and a real-time feed.

          New on iOS! Starting today, you can tap ✨ to switch between the latest and top Tweets in your timeline. Coming soon to Android. pic.twitter.com/6B9OQG391S

          The primary sections on Twitter’s timeline now include:

          • Top Tweets: An algorithm-powered feed organized by ranking signals. In addition to ranked content from followers, this feed will sometimes feature Who to follow suggests, and content from other accounts. Users can also provide feedback on content shown in this feed by selecting Show less often.
          • Latest Tweets: A reverse chronological feed of tweets from followers.
          • ICYMI: A short algorithm-powered module of top tweets. The more time a user spends in the app, the less likely they’ll see this.
          • Happening Now: This section may occasionally appear at the top of user timelines, featuring events or topics of interest.
          • Trends for you: An algorithm-driven section that highlights popular trends and hashtags for users. Under Content Preferences, users have the option to allow Twitter to personalize this content based on their location.
          twitter algorithm top tweets feed
          twitter algorithm latest tweets feed

          Click here to read more

          Peter Bordes
          Website | + posts

          CEO of Kubient. A lifetime serial entrepreneur, mentor, advisor, and investor. Obsessed with the infinite realm of possibility in the digital transformation of the world, digital media, marketing and the blockchain.

          • Peter Bordes
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            Hitting the Hashtag Micro-Community Goldmine with SocialAudience
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            Use Link Listening To Power Your Social Audience Development Initiatives
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            Social Audience Development Turns Sharks into Twitter Influencers
          Tags: TwitterInstagramFacebookSocial media marketingAlgorithmTwitter marketing
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          Peter Bordes

          CEO of Kubient. A lifetime serial entrepreneur, mentor, advisor, and investor. Obsessed with the infinite realm of possibility in the digital transformation of the world, digital media, marketing and the blockchain.

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