A key building block in developing and managing powerful organic social audience is how you handle your audience’s comments. There are many different strategies that can be used to respond to all forms of comments and interactions. Interacting with your audience is a key element to standing out as a social brand, and one of the biggest points of social brands failure.
Many brands make the mistake of talking “at people” vs “with people”. Brands need to interact and give their brand a voice, thus keeping their audiences attention and giving them a reason to care. It makes you stand out of the social noise and building trust and an ongoing relationship.
Here’s a great infographic from SalesForce on handling comments. There is a fantastic strategy post to go along with it as well HERE
CEO of Kubient. A lifetime serial entrepreneur, mentor, advisor, and investor. Obsessed with the infinite realm of possibility in the digital transformation of the world, digital media, marketing and the blockchain.
