A key building block in developing and managing powerful organic social audience is how you handle your audience’s comments. There are many different strategies that can be used to respond to all forms of comments and interactions. Interacting with your audience is a key element to standing out as a social brand, and one of the biggest points of social brands failure.
Many brands make the mistake of talking “at people” vs “with people”. Brands need to interact and give their brand a voice, thus keeping their audiences attention and giving them a reason to care. It makes you stand out of the social noise and building trust and an ongoing relationship.