Tech News, Magazine & Review WordPress Theme 2017
  • Marketing
    • All
    • In The News
    • Marketing Events
    • Case Studies
    Rubicon Project (NYSE: RUBI) Reports In-Line Q1 EPS, Revenues Beat Estimates

    Rubicon Project (NYSE: RUBI) Reports In-Line Q1 EPS, Revenues Beat Estimates

    10 Hilarious Zoom backgrounds to use During Your Next Team Meeting

    10 Hilarious Zoom backgrounds to use During Your Next Team Meeting

    How the Coronavirus Is Disrupting the Global Advertising and Media Industry

    How the Coronavirus Is Disrupting the Global Advertising and Media Industry

    AdTECH: OOH DOOH – Toronto: Registration, Speakers and Agenda

    AdTECH: OOH DOOH – Toronto: Registration, Speakers and Agenda

    The Trade Desk (NASDAQ: TTD) tops Q4 2019 earnings and revenue forecast

    The Trade Desk (NASDAQ: TTD) tops Q4 2019 earnings and revenue forecast

    Programmatic I/O May 11-12 2020 / San Francisco from AdExchanger

    Programmatic I/O May 11-12 2020 / San Francisco from AdExchanger

    Hulu marketing chief Kelly Campbell named President of the Disney streaming service

    Hulu marketing chief Kelly Campbell named President of the Disney streaming service

    5 Marketing Case Studies and Guides To Improve Your ROI In 2019

    5 Marketing Case Studies and Guides To Improve Your ROI In 2019

    A Quick 2019 Digital Marketing Review For Small Businesses

    A Quick 2019 Digital Marketing Review For Small Businesses

    Trending Tags

    • Digital Marketing
      • All
      • SEO Search Engine Marketing
      • Influencer marketing
      • Email Marketing
      • Programmatic Advertising
      • Digital Out of Home
      • Artificial Intelligence
      • Marketing Automation
      • Audience Data
      • Ad Fraud
      How Click Fraud is Hurting The Affiliate Industry

      How Click Fraud is Hurting The Affiliate Industry

      4 Influencer Marketing Truths You Should Know

      4 Influencer Marketing Truths You Should Know

      7 Pro Tips to Stay Out of the Spam Box with Email Marketing

      7 Pro Tips to Stay Out of the Spam Box with Email Marketing

      Using Influencer Marketing to leverage your resources and grow your business

      Using Influencer Marketing to leverage your resources and grow your business

      7 TikTok Statistics Marketers Need to Know in 2020

      7 TikTok Statistics Marketers Need to Know in 2020

      How to guide to start your influencer marketing on instagram

      How to guide to start your influencer marketing on instagram

      5 ways to make success out of your PPC advertising campaign

      5 ways to make success out of your PPC advertising campaign

      3 ways ecommerce sites can prevent friendly fraud

      3 ways ecommerce sites can prevent friendly fraud

      5 Fundamentals of Search Engine Optimization (SEO)

      5 Fundamentals of Search Engine Optimization (SEO)

      Trending Tags

      • Social Media Marketing
        • All
        • Instagram
        • Facebook
        • LinkedIn
        • Twitter
        • Social Ads
        7 TikTok Statistics Marketers Need to Know in 2020

        7 TikTok Statistics Marketers Need to Know in 2020

        How to Increase Your Business’ Social Media Marketing ROI

        How to Increase Your Business’ Social Media Marketing ROI

        7 Step Guide to Getting More Clients From LinkedIn

        7 Step Guide to Getting More Clients From LinkedIn

        Use These 9 Tools to Create Beautiful, Shareable Content

        Use These 9 Tools to Create Beautiful, Shareable Content

        How to guide to start your influencer marketing on instagram

        How to guide to start your influencer marketing on instagram

        9 Pro Tips to Get The Most From Your Instagram Live’s

        9 Pro Tips to Get The Most From Your Instagram Live’s

        Twitter is preventing some brands from including COVID-19 in ads

        Twitter is preventing some brands from including COVID-19 in ads

        Facebook is testing a large ‘F’ Button in the new UI update

        Facebook is testing a large ‘F’ Button in the new UI update

        How to Delete a Facebook Group

        How to Delete a Facebook Group

      • Content Marketing
        Use These 9 Tools to Create Beautiful, Shareable Content

        Use These 9 Tools to Create Beautiful, Shareable Content

        7 Steps To Your Winning Content Strategy in 2020

        7 Steps To Your Winning Content Strategy in 2020

        What Your Content Management Process is Missing

        What Your Content Management Process is Missing

        How to boost your video content

        Content Creating Mistakes You Must Avoid

        Content Creating Mistakes You Must Avoid

        NLP Chatbots: The Most Intelligent Content Marketing Tool

        NLP Chatbots: The Most Intelligent Content Marketing Tool

        Crazy Effective Content Marketing Promotion

        Crazy Effective Content Marketing Promotion

        The 2019 Branding Basics You Need to Know

        The 2019 Branding Basics You Need to Know

        Need More from Email Marketing? Learn from Competitors

        Need More from Email Marketing? Learn from Competitors

      • Audience Strategy
        7 Step Guide to Getting More Clients From LinkedIn

        7 Step Guide to Getting More Clients From LinkedIn

        Why You Need A Voice Search Audience Marketing Strategy

        Why You Need A Voice Search Audience Marketing Strategy

        37% of All Mobile Internet Traffic & Audience Reach Comes From Youtube

        37% of All Mobile Internet Traffic & Audience Reach Comes From Youtube

        How to Craft a Tenacious Strategy to Improve Customer Retention Online

        How to Craft a Tenacious Strategy to Improve Customer Retention Online

        The Perfect Instagram Hashtag Strategy

        The Perfect Instagram Hashtag Strategy

        INTRODUCING oneQube [AMP] Cloud-Based Digital Audience Management Platform

        INTRODUCING oneQube [AMP] Cloud-Based Digital Audience Management Platform

        Marketing Strategies You Can Use From Microsoft, Netflix, Walmart and Adobe

        Marketing Strategies You Can Use From Microsoft, Netflix, Walmart and Adobe

        Stop! Before You Launch an Initial Coin Offering, You Need to First Build a Community.

        3 Ways Startups Can Build Loyalty With Millennial Customers

        3 Ways Startups Can Build Loyalty With Millennial Customers

      No Result
      View All Result
      • Marketing
        • All
        • In The News
        • Marketing Events
        • Case Studies
        Rubicon Project (NYSE: RUBI) Reports In-Line Q1 EPS, Revenues Beat Estimates

        Rubicon Project (NYSE: RUBI) Reports In-Line Q1 EPS, Revenues Beat Estimates

        10 Hilarious Zoom backgrounds to use During Your Next Team Meeting

        10 Hilarious Zoom backgrounds to use During Your Next Team Meeting

        How the Coronavirus Is Disrupting the Global Advertising and Media Industry

        How the Coronavirus Is Disrupting the Global Advertising and Media Industry

        AdTECH: OOH DOOH – Toronto: Registration, Speakers and Agenda

        AdTECH: OOH DOOH – Toronto: Registration, Speakers and Agenda

        The Trade Desk (NASDAQ: TTD) tops Q4 2019 earnings and revenue forecast

        The Trade Desk (NASDAQ: TTD) tops Q4 2019 earnings and revenue forecast

        Programmatic I/O May 11-12 2020 / San Francisco from AdExchanger

        Programmatic I/O May 11-12 2020 / San Francisco from AdExchanger

        Hulu marketing chief Kelly Campbell named President of the Disney streaming service

        Hulu marketing chief Kelly Campbell named President of the Disney streaming service

        5 Marketing Case Studies and Guides To Improve Your ROI In 2019

        5 Marketing Case Studies and Guides To Improve Your ROI In 2019

        A Quick 2019 Digital Marketing Review For Small Businesses

        A Quick 2019 Digital Marketing Review For Small Businesses

        Trending Tags

        • Digital Marketing
          • All
          • SEO Search Engine Marketing
          • Influencer marketing
          • Email Marketing
          • Programmatic Advertising
          • Digital Out of Home
          • Artificial Intelligence
          • Marketing Automation
          • Audience Data
          • Ad Fraud
          How Click Fraud is Hurting The Affiliate Industry

          How Click Fraud is Hurting The Affiliate Industry

          4 Influencer Marketing Truths You Should Know

          4 Influencer Marketing Truths You Should Know

          7 Pro Tips to Stay Out of the Spam Box with Email Marketing

          7 Pro Tips to Stay Out of the Spam Box with Email Marketing

          Using Influencer Marketing to leverage your resources and grow your business

          Using Influencer Marketing to leverage your resources and grow your business

          7 TikTok Statistics Marketers Need to Know in 2020

          7 TikTok Statistics Marketers Need to Know in 2020

          How to guide to start your influencer marketing on instagram

          How to guide to start your influencer marketing on instagram

          5 ways to make success out of your PPC advertising campaign

          5 ways to make success out of your PPC advertising campaign

          3 ways ecommerce sites can prevent friendly fraud

          3 ways ecommerce sites can prevent friendly fraud

          5 Fundamentals of Search Engine Optimization (SEO)

          5 Fundamentals of Search Engine Optimization (SEO)

          Trending Tags

          • Social Media Marketing
            • All
            • Instagram
            • Facebook
            • LinkedIn
            • Twitter
            • Social Ads
            7 TikTok Statistics Marketers Need to Know in 2020

            7 TikTok Statistics Marketers Need to Know in 2020

            How to Increase Your Business’ Social Media Marketing ROI

            How to Increase Your Business’ Social Media Marketing ROI

            7 Step Guide to Getting More Clients From LinkedIn

            7 Step Guide to Getting More Clients From LinkedIn

            Use These 9 Tools to Create Beautiful, Shareable Content

            Use These 9 Tools to Create Beautiful, Shareable Content

            How to guide to start your influencer marketing on instagram

            How to guide to start your influencer marketing on instagram

            9 Pro Tips to Get The Most From Your Instagram Live’s

            9 Pro Tips to Get The Most From Your Instagram Live’s

            Twitter is preventing some brands from including COVID-19 in ads

            Twitter is preventing some brands from including COVID-19 in ads

            Facebook is testing a large ‘F’ Button in the new UI update

            Facebook is testing a large ‘F’ Button in the new UI update

            How to Delete a Facebook Group

            How to Delete a Facebook Group

          • Content Marketing
            Use These 9 Tools to Create Beautiful, Shareable Content

            Use These 9 Tools to Create Beautiful, Shareable Content

            7 Steps To Your Winning Content Strategy in 2020

            7 Steps To Your Winning Content Strategy in 2020

            What Your Content Management Process is Missing

            What Your Content Management Process is Missing

            How to boost your video content

            Content Creating Mistakes You Must Avoid

            Content Creating Mistakes You Must Avoid

            NLP Chatbots: The Most Intelligent Content Marketing Tool

            NLP Chatbots: The Most Intelligent Content Marketing Tool

            Crazy Effective Content Marketing Promotion

            Crazy Effective Content Marketing Promotion

            The 2019 Branding Basics You Need to Know

            The 2019 Branding Basics You Need to Know

            Need More from Email Marketing? Learn from Competitors

            Need More from Email Marketing? Learn from Competitors

          • Audience Strategy
            7 Step Guide to Getting More Clients From LinkedIn

            7 Step Guide to Getting More Clients From LinkedIn

            Why You Need A Voice Search Audience Marketing Strategy

            Why You Need A Voice Search Audience Marketing Strategy

            37% of All Mobile Internet Traffic & Audience Reach Comes From Youtube

            37% of All Mobile Internet Traffic & Audience Reach Comes From Youtube

            How to Craft a Tenacious Strategy to Improve Customer Retention Online

            How to Craft a Tenacious Strategy to Improve Customer Retention Online

            The Perfect Instagram Hashtag Strategy

            The Perfect Instagram Hashtag Strategy

            INTRODUCING oneQube [AMP] Cloud-Based Digital Audience Management Platform

            INTRODUCING oneQube [AMP] Cloud-Based Digital Audience Management Platform

            Marketing Strategies You Can Use From Microsoft, Netflix, Walmart and Adobe

            Marketing Strategies You Can Use From Microsoft, Netflix, Walmart and Adobe

            Stop! Before You Launch an Initial Coin Offering, You Need to First Build a Community.

            3 Ways Startups Can Build Loyalty With Millennial Customers

            3 Ways Startups Can Build Loyalty With Millennial Customers

          No Result
          View All Result
          oneQube
          No Result
          View All Result

          Where Can You Get Quality SEO Backlinks?

          by Peter Bordes
          December 1, 2019
          88
          SHARES
          95
          VIEWS
          Share on FacebookShare on Twitter

          I’m often asked to do SEO for someone’s site, Facebook page, YouTube video, (which I make for clients as well), and I get asked to build backlinks to it, or I suggest that backlinks are needed to rank.

          However, the methods I used to use to rank a site on Google are not the same as the ones I use now, and in fact, may actually be detrimental.

          RelatedPosts

          5 ways to make success out of your PPC advertising campaign

          5 Fundamentals of Search Engine Optimization (SEO)

          How We Got a 32% Organic Traffic Boost from 4 On-Page SEO Changes [Case Study]

          In this post, I’ll explain what I used to do, or what was the generally accepted way to build backlinks and get a good ranking, and how that’s changed as of 2019, after the Panda, Penguin, Hummingbird algorithm updates.

          What Used To Work Five Years Ago

          The things which used to work for SEO five years ago, or even two years ago, are not the same as what works today, although some of those things may still work, and it’s not entirely clear where the line is.

          Backlinks are still important these days, and the quantity is still counted, but the quality and relevance of the links is much more important, and it has to appear natural and not like an attempt to manipulate the system, or it may work in reverse.

          Google has said in the past that they would never punish websites for having too many backlinks, as this would simply allow a competitor to do reverse SEO on a site to push it out of a search, but they actually have done that, and have been doing that for a while now.

          There are new SEO companies springing up that you can pay to ruin the rankings of your competitor’s site, using the same spam link building techniques that they used to use effectively, five years ago.

          What am I talking about? Here’s a list of the things that you might have been told to do back then, to get good rankings.

          Build links from directories, manually, or with software

          • Submit spun or syndicated (copied) articles to auto-approve sites
          • Make links from social bookmarking sites
          • Submit your RSS feed to multiple sites
          • Build free blogs on Blogger, WordPress.com, Weebly, etc
          • Buy links from blogs on blog networks like Build My Rank
          • Submit press releases
          • Do guest posts on any site that will publish it
          • Buy home page backlinks
          • Post multiple blog comments, perhaps using Xrumer software
          • Post content regularly on your site, even using software to pull other people’s content off the net
          • Make sure to use your keywords thoroughly throughout the page, as about 2-5% of the text and fill your title and description with your keywords

          So that’s pretty much a list of what not to do. I can’t stress enough that if you do these things, or hire an SEO who has not changed their approach to SEO, in all likelihood, it will permanently damage your rankings so much, your site will never recover.

          According to IT-Rate.co, some of these things do work, but the approach needed is not a push button, quick and easy one, it takes hard work, manually making quality content, and seeking only the highest quality, authority links.

          What Works In 2019 And Beyond To Get Good Rankings

          So, without saying I know exactly what works and what doesn’t, I have figured a few things out, and heard from experts what does work in the current SEO climate, and bare in mind it is always changing.

          The odds are that this page may end up ranking somewhere on the search I’m aiming for, simply because I didn’t bother to make any links to it, except from social media.

          Could it really be that simple? No, it’s not simple at all, but Matt Cutts from Google has told webmasters to stop focusing on building backlinks and to concentrate on making high-quality content on their sites.

          The idea is that if you make enough good stuff on your site, people will link to you naturally, and from relevant blogs, and as your readership goes up, the social media activity will as well because people want to share high-quality content with their connections.

          I don’t spend as much time blogging on this site as I used to, because I have clients who are paying me to blog for them, on secondary sites I built for them, which are linking to their main site.

          I also make YouTube videos, Facebook pages, Google Plus pages, and pages on other authority sites which are already ranking well, which means it’s easy to rank with a little bit of help.

          Anyway, here’s what I think works well for SEO in 2019:

          High-quality content and lots of it

          • Pages of over 1,000 words, photos, videos, etc
          • Easy to navigate site that is about a particular topic
          • Blog on a website so you can publish fresh content at least weekly
          • Social media engagement, tweets, shares, mentions on social media, likes on company Facebook page, Google Plus shares, all natural looking
          • Links from relevant, high quality, authority, natural looking places, looks like they did it, without being paid
          • Guest posts may work, it just depends on the site
          • Directory links may help, if they’re from quality sites

          As you can see, there’s a lot of focus on on-page optimization, less focus on the number of backlinks, and more on the quality, of every aspect of what you’re doing.

          Social media engagement is right up there, Google has even come right out and said that they are paying more attention to social signals, although the links from social media sites are still no follow, which means they don’t pass on page rank.

          Page rank is a massively out of date measurement which really has no correlation with rankings, but people are still offering the same services that have been around since five years ago, so be aware of that.

          Links from .edu sites are still good, if they’re real links, made by a university webmaster to your site because it’s helpful, and you can’t just pay someone to do that, or if you can, it’s likely it’s been spammed to death, and will actually cause lower rankings.

          Tags: GoogleSearch engine optimizationTrafficaudience developmentcontentecommerceseoWebsitebacklinks
          Share34Tweet22Pin10Share6

          Peter Bordes

          CEO of Kubient. A lifetime serial entrepreneur, mentor, advisor, and investor. Obsessed with the infinite realm of possibility in the digital transformation of the world, digital media, marketing and the blockchain.

          Related Posts

          5 ways to make success out of your PPC advertising campaign
          SEO Search Engine Marketing

          5 ways to make success out of your PPC advertising campaign

          April 14, 2020
          5 Fundamentals of Search Engine Optimization (SEO)
          SEO Search Engine Marketing

          5 Fundamentals of Search Engine Optimization (SEO)

          April 2, 2020
          SEO Search Engine Marketing

          How We Got a 32% Organic Traffic Boost from 4 On-Page SEO Changes [Case Study]

          December 25, 2018
          PPC vs. SEO: What’s Best For Your Business?
          SEO Search Engine Marketing

          PPC vs. SEO: What’s Best For Your Business?

          November 12, 2018
          Next Post
          15 Social Media Templates to Upgrade Your Social Branding

          15 Social Media Templates to Upgrade Your Social Branding

          Recommended.

          Welcoming Our New Students to the Creative Foundations Course!

          March 29, 2018

          Digital Marketing News: Twitter Video Ads, Livestreaming Rise, RIP Eric Ward

          October 20, 2017

          Subscribe

          Get oneQube’s monthly newsletter direct to your inbox, sign up now.

          Join over 200K subscribers!

          Trending.

          How Click Fraud is Hurting The Affiliate Industry

          How Click Fraud is Hurting The Affiliate Industry

          May 11, 2020
          4 Influencer Marketing Truths You Should Know

          4 Influencer Marketing Truths You Should Know

          May 6, 2020
          7 Pro Tips to Stay Out of the Spam Box with Email Marketing

          7 Pro Tips to Stay Out of the Spam Box with Email Marketing

          May 4, 2020
          Rubicon Project (NYSE: RUBI) Reports In-Line Q1 EPS, Revenues Beat Estimates

          Rubicon Project (NYSE: RUBI) Reports In-Line Q1 EPS, Revenues Beat Estimates

          May 8, 2020

          What to Do After You Press Record: A Formula for Videos People Love

          November 8, 2017
          Digital Marketing News: Search & Social’s Strong Ad Growth, Facebook’s Breach Fallout, & Reddit Tops 1B Native Video Views

          Digital Marketing News: Search & Social’s Strong Ad Growth, Facebook’s Breach Fallout, & Reddit Tops 1B Native Video Views

          October 14, 2018
          oneQube

          The insights, news and knowledge you need to reach, build and manage your digital audience in today's growing, complex digital marketing and advertising landscape.

          Categories

          • Contact or write for us
          • Digital Marketing
          • Social Media Marketing
          • Content Marketing
          • Audience Strategy
          • Marketing
          • Marketing Events

          Newsletter

          Get oneQube’s monthly newsletter direct to your inbox, sign up now.

          Join over 200K subscribers!

          © 2020 oneQube Mag | Privacy Policy

          No Result
          View All Result
          • Marketing
          • Digital Marketing
          • Social Media Marketing
          • Content Marketing
          • Audience Strategy

          © 2020 oneQube Mag | Privacy Policy

          We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok

          Subscribe For Latest Updates

          Sign up to best digital media & marketing news, informed analysis and insights on what matters to you.
          Invalid email address
          We promise not to spam you. You can unsubscribe at any time.
          Thanks for subscribing! Please check your email for further instructions.