Tech News, Magazine & Review WordPress Theme 2017
  • Marketing
    • All
    • In The News
    • Marketing Events
    • Case Studies
    Rubicon Project (NYSE: RUBI) Reports In-Line Q1 EPS, Revenues Beat Estimates

    Rubicon Project (NYSE: RUBI) Reports In-Line Q1 EPS, Revenues Beat Estimates

    10 Hilarious Zoom backgrounds to use During Your Next Team Meeting

    10 Hilarious Zoom backgrounds to use During Your Next Team Meeting

    How the Coronavirus Is Disrupting the Global Advertising and Media Industry

    How the Coronavirus Is Disrupting the Global Advertising and Media Industry

    AdTECH: OOH DOOH – Toronto: Registration, Speakers and Agenda

    AdTECH: OOH DOOH – Toronto: Registration, Speakers and Agenda

    The Trade Desk (NASDAQ: TTD) tops Q4 2019 earnings and revenue forecast

    The Trade Desk (NASDAQ: TTD) tops Q4 2019 earnings and revenue forecast

    Programmatic I/O May 11-12 2020 / San Francisco from AdExchanger

    Programmatic I/O May 11-12 2020 / San Francisco from AdExchanger

    Hulu marketing chief Kelly Campbell named President of the Disney streaming service

    Hulu marketing chief Kelly Campbell named President of the Disney streaming service

    5 Marketing Case Studies and Guides To Improve Your ROI In 2019

    5 Marketing Case Studies and Guides To Improve Your ROI In 2019

    A Quick 2019 Digital Marketing Review For Small Businesses

    A Quick 2019 Digital Marketing Review For Small Businesses

    Trending Tags

    • Digital Marketing
      • All
      • SEO Search Engine Marketing
      • Influencer marketing
      • Email Marketing
      • Programmatic Advertising
      • Digital Out of Home
      • Artificial Intelligence
      • Marketing Automation
      • Audience Data
      • Ad Fraud
      How Click Fraud is Hurting The Affiliate Industry

      How Click Fraud is Hurting The Affiliate Industry

      4 Influencer Marketing Truths You Should Know

      4 Influencer Marketing Truths You Should Know

      7 Pro Tips to Stay Out of the Spam Box with Email Marketing

      7 Pro Tips to Stay Out of the Spam Box with Email Marketing

      Using Influencer Marketing to leverage your resources and grow your business

      Using Influencer Marketing to leverage your resources and grow your business

      7 TikTok Statistics Marketers Need to Know in 2020

      7 TikTok Statistics Marketers Need to Know in 2020

      How to guide to start your influencer marketing on instagram

      How to guide to start your influencer marketing on instagram

      5 ways to make success out of your PPC advertising campaign

      5 ways to make success out of your PPC advertising campaign

      3 ways ecommerce sites can prevent friendly fraud

      3 ways ecommerce sites can prevent friendly fraud

      5 Fundamentals of Search Engine Optimization (SEO)

      5 Fundamentals of Search Engine Optimization (SEO)

      Trending Tags

      • Social Media Marketing
        • All
        • Instagram
        • Facebook
        • LinkedIn
        • Twitter
        • Social Ads
        7 TikTok Statistics Marketers Need to Know in 2020

        7 TikTok Statistics Marketers Need to Know in 2020

        How to Increase Your Business’ Social Media Marketing ROI

        How to Increase Your Business’ Social Media Marketing ROI

        7 Step Guide to Getting More Clients From LinkedIn

        7 Step Guide to Getting More Clients From LinkedIn

        Use These 9 Tools to Create Beautiful, Shareable Content

        Use These 9 Tools to Create Beautiful, Shareable Content

        How to guide to start your influencer marketing on instagram

        How to guide to start your influencer marketing on instagram

        9 Pro Tips to Get The Most From Your Instagram Live’s

        9 Pro Tips to Get The Most From Your Instagram Live’s

        Twitter is preventing some brands from including COVID-19 in ads

        Twitter is preventing some brands from including COVID-19 in ads

        Facebook is testing a large ‘F’ Button in the new UI update

        Facebook is testing a large ‘F’ Button in the new UI update

        How to Delete a Facebook Group

        How to Delete a Facebook Group

      • Content Marketing
        Use These 9 Tools to Create Beautiful, Shareable Content

        Use These 9 Tools to Create Beautiful, Shareable Content

        7 Steps To Your Winning Content Strategy in 2020

        7 Steps To Your Winning Content Strategy in 2020

        What Your Content Management Process is Missing

        What Your Content Management Process is Missing

        How to boost your video content

        Content Creating Mistakes You Must Avoid

        Content Creating Mistakes You Must Avoid

        NLP Chatbots: The Most Intelligent Content Marketing Tool

        NLP Chatbots: The Most Intelligent Content Marketing Tool

        Crazy Effective Content Marketing Promotion

        Crazy Effective Content Marketing Promotion

        The 2019 Branding Basics You Need to Know

        The 2019 Branding Basics You Need to Know

        Need More from Email Marketing? Learn from Competitors

        Need More from Email Marketing? Learn from Competitors

      • Audience Strategy
        7 Step Guide to Getting More Clients From LinkedIn

        7 Step Guide to Getting More Clients From LinkedIn

        Why You Need A Voice Search Audience Marketing Strategy

        Why You Need A Voice Search Audience Marketing Strategy

        37% of All Mobile Internet Traffic & Audience Reach Comes From Youtube

        37% of All Mobile Internet Traffic & Audience Reach Comes From Youtube

        How to Craft a Tenacious Strategy to Improve Customer Retention Online

        How to Craft a Tenacious Strategy to Improve Customer Retention Online

        The Perfect Instagram Hashtag Strategy

        The Perfect Instagram Hashtag Strategy

        INTRODUCING oneQube [AMP] Cloud-Based Digital Audience Management Platform

        INTRODUCING oneQube [AMP] Cloud-Based Digital Audience Management Platform

        Marketing Strategies You Can Use From Microsoft, Netflix, Walmart and Adobe

        Marketing Strategies You Can Use From Microsoft, Netflix, Walmart and Adobe

        Stop! Before You Launch an Initial Coin Offering, You Need to First Build a Community.

        3 Ways Startups Can Build Loyalty With Millennial Customers

        3 Ways Startups Can Build Loyalty With Millennial Customers

      No Result
      View All Result
      • Marketing
        • All
        • In The News
        • Marketing Events
        • Case Studies
        Rubicon Project (NYSE: RUBI) Reports In-Line Q1 EPS, Revenues Beat Estimates

        Rubicon Project (NYSE: RUBI) Reports In-Line Q1 EPS, Revenues Beat Estimates

        10 Hilarious Zoom backgrounds to use During Your Next Team Meeting

        10 Hilarious Zoom backgrounds to use During Your Next Team Meeting

        How the Coronavirus Is Disrupting the Global Advertising and Media Industry

        How the Coronavirus Is Disrupting the Global Advertising and Media Industry

        AdTECH: OOH DOOH – Toronto: Registration, Speakers and Agenda

        AdTECH: OOH DOOH – Toronto: Registration, Speakers and Agenda

        The Trade Desk (NASDAQ: TTD) tops Q4 2019 earnings and revenue forecast

        The Trade Desk (NASDAQ: TTD) tops Q4 2019 earnings and revenue forecast

        Programmatic I/O May 11-12 2020 / San Francisco from AdExchanger

        Programmatic I/O May 11-12 2020 / San Francisco from AdExchanger

        Hulu marketing chief Kelly Campbell named President of the Disney streaming service

        Hulu marketing chief Kelly Campbell named President of the Disney streaming service

        5 Marketing Case Studies and Guides To Improve Your ROI In 2019

        5 Marketing Case Studies and Guides To Improve Your ROI In 2019

        A Quick 2019 Digital Marketing Review For Small Businesses

        A Quick 2019 Digital Marketing Review For Small Businesses

        Trending Tags

        • Digital Marketing
          • All
          • SEO Search Engine Marketing
          • Influencer marketing
          • Email Marketing
          • Programmatic Advertising
          • Digital Out of Home
          • Artificial Intelligence
          • Marketing Automation
          • Audience Data
          • Ad Fraud
          How Click Fraud is Hurting The Affiliate Industry

          How Click Fraud is Hurting The Affiliate Industry

          4 Influencer Marketing Truths You Should Know

          4 Influencer Marketing Truths You Should Know

          7 Pro Tips to Stay Out of the Spam Box with Email Marketing

          7 Pro Tips to Stay Out of the Spam Box with Email Marketing

          Using Influencer Marketing to leverage your resources and grow your business

          Using Influencer Marketing to leverage your resources and grow your business

          7 TikTok Statistics Marketers Need to Know in 2020

          7 TikTok Statistics Marketers Need to Know in 2020

          How to guide to start your influencer marketing on instagram

          How to guide to start your influencer marketing on instagram

          5 ways to make success out of your PPC advertising campaign

          5 ways to make success out of your PPC advertising campaign

          3 ways ecommerce sites can prevent friendly fraud

          3 ways ecommerce sites can prevent friendly fraud

          5 Fundamentals of Search Engine Optimization (SEO)

          5 Fundamentals of Search Engine Optimization (SEO)

          Trending Tags

          • Social Media Marketing
            • All
            • Instagram
            • Facebook
            • LinkedIn
            • Twitter
            • Social Ads
            7 TikTok Statistics Marketers Need to Know in 2020

            7 TikTok Statistics Marketers Need to Know in 2020

            How to Increase Your Business’ Social Media Marketing ROI

            How to Increase Your Business’ Social Media Marketing ROI

            7 Step Guide to Getting More Clients From LinkedIn

            7 Step Guide to Getting More Clients From LinkedIn

            Use These 9 Tools to Create Beautiful, Shareable Content

            Use These 9 Tools to Create Beautiful, Shareable Content

            How to guide to start your influencer marketing on instagram

            How to guide to start your influencer marketing on instagram

            9 Pro Tips to Get The Most From Your Instagram Live’s

            9 Pro Tips to Get The Most From Your Instagram Live’s

            Twitter is preventing some brands from including COVID-19 in ads

            Twitter is preventing some brands from including COVID-19 in ads

            Facebook is testing a large ‘F’ Button in the new UI update

            Facebook is testing a large ‘F’ Button in the new UI update

            How to Delete a Facebook Group

            How to Delete a Facebook Group

          • Content Marketing
            Use These 9 Tools to Create Beautiful, Shareable Content

            Use These 9 Tools to Create Beautiful, Shareable Content

            7 Steps To Your Winning Content Strategy in 2020

            7 Steps To Your Winning Content Strategy in 2020

            What Your Content Management Process is Missing

            What Your Content Management Process is Missing

            How to boost your video content

            Content Creating Mistakes You Must Avoid

            Content Creating Mistakes You Must Avoid

            NLP Chatbots: The Most Intelligent Content Marketing Tool

            NLP Chatbots: The Most Intelligent Content Marketing Tool

            Crazy Effective Content Marketing Promotion

            Crazy Effective Content Marketing Promotion

            The 2019 Branding Basics You Need to Know

            The 2019 Branding Basics You Need to Know

            Need More from Email Marketing? Learn from Competitors

            Need More from Email Marketing? Learn from Competitors

          • Audience Strategy
            7 Step Guide to Getting More Clients From LinkedIn

            7 Step Guide to Getting More Clients From LinkedIn

            Why You Need A Voice Search Audience Marketing Strategy

            Why You Need A Voice Search Audience Marketing Strategy

            37% of All Mobile Internet Traffic & Audience Reach Comes From Youtube

            37% of All Mobile Internet Traffic & Audience Reach Comes From Youtube

            How to Craft a Tenacious Strategy to Improve Customer Retention Online

            How to Craft a Tenacious Strategy to Improve Customer Retention Online

            The Perfect Instagram Hashtag Strategy

            The Perfect Instagram Hashtag Strategy

            INTRODUCING oneQube [AMP] Cloud-Based Digital Audience Management Platform

            INTRODUCING oneQube [AMP] Cloud-Based Digital Audience Management Platform

            Marketing Strategies You Can Use From Microsoft, Netflix, Walmart and Adobe

            Marketing Strategies You Can Use From Microsoft, Netflix, Walmart and Adobe

            Stop! Before You Launch an Initial Coin Offering, You Need to First Build a Community.

            3 Ways Startups Can Build Loyalty With Millennial Customers

            3 Ways Startups Can Build Loyalty With Millennial Customers

          No Result
          View All Result
          oneQube
          No Result
          View All Result

          5 Fundamentals of Search Engine Optimization (SEO)

          mm by Audience Team
          April 2, 2020
          77
          SHARES
          82
          VIEWS
          Share on FacebookShare on Twitter

          Search engine optimization (SEO) is a digital marketing practice that enables a website to get visible in search engines. It is as old as the history of search engines; however, its fundamental practices and elements have changed with the passage of time. There was a time when black hat practices were considered quite critical in quick and better results and any SEO expert was able to spin results to their favor.

          But that is history now, as you cannot do this in modern search engine marketing; otherwise, your website will get penalized.

          RelatedPosts

          5 ways to make success out of your PPC advertising campaign

          Where Can You Get Quality SEO Backlinks?

          How We Got a 32% Organic Traffic Boost from 4 On-Page SEO Changes [Case Study]

          Before we move to the core topic, let’s look at the two fundamental questions that every client/prospect has in mind.

          1. Is SEO relevant today?
          2. What is the ROI of my SEO investments?

          My answer to the first question is “absolute yes” and the reason is the search engine itself. Google loves SEO as it helps it refine search results and show more relevant or quality information to the visitors. Yes, Google wants people to spend on AdWord but it equally understands the value of organic output as it carries more weightage. That is why it regularly publishes guidelines and helping tools for search engine optimization experts. Yes, the search engine’s requirements change over the course of time but that is what a good marketer will always follow.

          There are many variables that you can use in response to the ROI question. Web traffic, visibility, links, brand development, and lead generation will surely top the list. But I would summarize it with the simple word: growth. SEO promises you a stable and constant growth. Calculate it in terms of visibility, traffic, number of links, ads on your blog, new leads, subscriptions, or downloads: you will see a growth pattern in your online business and presence.

          Now, let’s come back to the core point: fundamental elements of modern SEO. We can point out dozens of elements and sub-elements that are critical in good SEO results but we cannot cover everything in this short piece.

          For beginners, we are listing down 5 basic elements of SEO that not only matter today but continue to be important in the days to come.

          1. Website’s User Experience

          When we discuss the user experience of any website, we talk about the technical architecture, code, navigation, design, and technical elements. According to Google’s search quality guidelines, user experience is all that matters today. In order to become SEO-friendly, a website should have the right architecture, navigation, tags, alt tags, meta description, and responsive design.

          In simple words, a layman should easily be able to find what he is looking for, on your portal. If users are finding it hard to locate their desired product or information, the website’s UX score will go down.

          2- Responsive Design

          This is very much self-explanatory; mobile is the future. Since Google’s mobile algorithmic update (in April 2015), mobile-friendliness has become a leading search ranking factor. If your website is not mobile-friendly (or responsive), you will not be part of the search results on mobile. One cannot ignore the fact that 57% of the modern traffic originates from a mobile search. Therefore, it is important to tab the potential of mobile and ensure a good mobile experience for the visitor.

          3: Better Content:

          If you look at modern SEO, it is dominated by content marketing. In fact, researchers agree that the only thing that needs to be your focus (in the long-run) is the content. The importance can be judged by the fact that companies spent over $114 billion on content marketing in 2014 and the number is on the rise since.

          The content requires focus on the onsite content as well as the offsite. In this regard, the following points are to be kept in mind.

          • Content’s focus should not be the keyword, but the audience
          • Content needs to be informative not collection of words
          • Stress more on content engagement than quality
          • Make longer blog posts (700-1500 words) as they get better visibility
          • Build content assets and try marketing those
          • User right Schemas and tags
          • Avoid keyword stuffing

          It’s important that content marketing does not end with content writing and posting. In fact, the real job starts after you publish a piece: that is promotion. It is vital to get visibility as well as generate new leads.

          Due to the same importance, make sure you have a dedicated blog on your site. More than 67% B2B companies are using their blogs for lead generation. Have a look at HubSpot, Salesforce, and other leading companies and how they’re using blogs to their advantage.

          4: Quality Backlinks

          There are folks who believe that link building is dead, which is wrong perception. Google’s search algorithm still considers them important but it stresses the quality rather than quantity of links. Earlier, the buzzword was “link building” while today’s marketers are using “link earning” as the right term. But make sure to get links to your website from a reliable, authentic, and relevant website. The number of links does not matter as much as its relevance and authority.

          5: Social Media:

          Social media’s importance needs no explanation. With over 2 billion users, Facebook is the largest country in the world. Instagram, Twitter, LinkedIn, and SnapChat all have millions of users in their pockets, which make a strong and attractive market. Social media needs to be taken seriously but with a calculated strategy.

          While using social media, an SEO manager should keep the following two points in his/her mind.

          1. Social networks are reducing the organic reach of the business; said to be roughly 4% of your total fan-base/following. They want brands to spend more in order to get visibility. So there are no free lunches.
          2. Do not use social media for content promotion only. It can facilitate and help in re-targeting program too. All you need to do is to run a campaign and then narrow it down using social network’s insight. Make sure to use your keywords and tags in your social media campaigns.

          In the next posts, we’ll explain how you to effectively run and manage re-targeting or content promotion campaigns on social media. For the moment, just keep in mind that social networks can facilitate in your content promotion and lead generation campaigns and hence, need to be part of your SEO strategy.

          We hope this post answers some basic questions about SEO. If you still have any queries or want us to cover a particular subject; contact us using your favorite social networks. Alternatively, you can email with your suggestion or ideas and we’ll try to cover those in the next blog posts.

          About The Writer follow on Twitter  |  LinkedIn
          Tahir Akbar is Head of Digital Marketing at oladoc, a digital health company. As a Certified Digital Marketing Professional, Tahir helps businesses achieve their marketing goals.

          Tags: Marketing strategyTrafficseoDigital marketingSearch engineswebsites
          Share30Tweet19Pin9Share5
          mm

          Audience Team

          The digital audience insights you need to build, manage and market to your digital audiences.

          Related Posts

          5 ways to make success out of your PPC advertising campaign
          SEO Search Engine Marketing

          5 ways to make success out of your PPC advertising campaign

          April 14, 2020
          Where Can You Get Quality SEO Backlinks?
          SEO Search Engine Marketing

          Where Can You Get Quality SEO Backlinks?

          December 1, 2019
          SEO Search Engine Marketing

          How We Got a 32% Organic Traffic Boost from 4 On-Page SEO Changes [Case Study]

          December 25, 2018
          PPC vs. SEO: What’s Best For Your Business?
          SEO Search Engine Marketing

          PPC vs. SEO: What’s Best For Your Business?

          November 12, 2018
          Next Post
          3 ways ecommerce sites can prevent friendly fraud

          3 ways ecommerce sites can prevent friendly fraud

          Recommended.

          Creating Winning Facebook Ad Campaigns for Holiday Promotions

          Creating Winning Facebook Ad Campaigns for Holiday Promotions

          December 12, 2018

          Online Sales and the Importance of Branding Your Business From Day 1

          December 7, 2017

          Subscribe

          Get oneQube’s monthly newsletter direct to your inbox, sign up now.

          Join over 200K subscribers!

          Trending.

          10 Hilarious Zoom backgrounds to use During Your Next Team Meeting

          10 Hilarious Zoom backgrounds to use During Your Next Team Meeting

          May 4, 2020
          EMAIL CAMPAIGNS: Best Practices

          EMAIL CAMPAIGNS: Best Practices

          February 27, 2020
          Utilize These 3 Channels To Keep Your Audience Engaged

          Utilize These 3 Channels To Keep Your Audience Engaged

          May 11, 2020
          3 Ways Startups Can Build Loyalty With Millennial Customers

          3 Ways Startups Can Build Loyalty With Millennial Customers

          January 31, 2018

          The Problem with Oversharing on Social Media

          January 4, 2018
          5 Tips to Liven Up Your Written Marketing Content

          5 Tips to Liven Up Your Written Marketing Content

          September 14, 2018
          oneQube

          The insights, news and knowledge you need to reach, build and manage your digital audience in today's growing, complex digital marketing and advertising landscape.

          Categories

          • Contact or write for us
          • Digital Marketing
          • Social Media Marketing
          • Content Marketing
          • Audience Strategy
          • Marketing
          • Marketing Events

          Newsletter

          Get oneQube’s monthly newsletter direct to your inbox, sign up now.

          Join over 200K subscribers!

          © 2020 oneQube Mag | Privacy Policy

          No Result
          View All Result
          • Marketing
          • Digital Marketing
          • Social Media Marketing
          • Content Marketing
          • Audience Strategy

          © 2020 oneQube Mag | Privacy Policy

          We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok

          Subscribe For Latest Updates

          Sign up to best digital media & marketing news, informed analysis and insights on what matters to you.
          Invalid email address
          We promise not to spam you. You can unsubscribe at any time.
          Thanks for subscribing! Please check your email for further instructions.