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    Easy Strategies to Improve Customer Service & Retention

    Easy Strategies to Improve Customer Service & Retention

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    Rubicon Project (NYSE: RUBI) Reports In-Line Q1 EPS, Revenues Beat Estimates

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    10 Hilarious Zoom backgrounds to use During Your Next Team Meeting

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    AdTECH: OOH DOOH – Toronto: Registration, Speakers and Agenda

    The Trade Desk (NASDAQ: TTD) tops Q4 2019 earnings and revenue forecast

    The Trade Desk (NASDAQ: TTD) tops Q4 2019 earnings and revenue forecast

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    Programmatic I/O May 11-12 2020 / San Francisco from AdExchanger

    Hulu marketing chief Kelly Campbell named President of the Disney streaming service

    Hulu marketing chief Kelly Campbell named President of the Disney streaming service

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    5 Marketing Case Studies and Guides To Improve Your ROI In 2019

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      Why You Should Consider a Digital Marketing Strategy in 2020

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      Pros and Cons of AI Chatbots: All You Must Know

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      Digital Advertising Strategies For Small Businesses

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      The Guide to Increasing Your E-Commerce Conversions in 2020

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      6 Pro SEO Tips to Implement in 2020

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        7 TikTok Statistics Marketers Need to Know in 2020

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        How to Increase Your Business’ Social Media Marketing ROI

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        7 Step Guide to Getting More Clients From LinkedIn

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        Use These 9 Tools to Create Beautiful, Shareable Content

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        Use These 9 Tools to Create Beautiful, Shareable Content

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        7 Steps To Your Winning Content Strategy in 2020

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        The 2019 Branding Basics You Need to Know

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        Using SMS Marketing to Drive More Revenue & Engagement

        Using SMS Marketing to Drive More Revenue & Engagement

        Easy Strategies to Improve Customer Service & Retention

        Easy Strategies to Improve Customer Service & Retention

        7 Step Guide to Getting More Clients From LinkedIn

        7 Step Guide to Getting More Clients From LinkedIn

        Why You Need A Voice Search Audience Marketing Strategy

        Why You Need A Voice Search Audience Marketing Strategy

        37% of All Mobile Internet Traffic & Audience Reach Comes From Youtube

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        How to Craft a Tenacious Strategy to Improve Customer Retention Online

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        The Perfect Instagram Hashtag Strategy

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      • Marketing
        • All
        • In The News
        • Marketing Events
        • Case Studies
        Easy Strategies to Improve Customer Service & Retention

        Easy Strategies to Improve Customer Service & Retention

        Rubicon Project (NYSE: RUBI) Reports In-Line Q1 EPS, Revenues Beat Estimates

        Rubicon Project (NYSE: RUBI) Reports In-Line Q1 EPS, Revenues Beat Estimates

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        How the Coronavirus Is Disrupting the Global Advertising and Media Industry

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        AdTECH: OOH DOOH – Toronto: Registration, Speakers and Agenda

        AdTECH: OOH DOOH – Toronto: Registration, Speakers and Agenda

        The Trade Desk (NASDAQ: TTD) tops Q4 2019 earnings and revenue forecast

        The Trade Desk (NASDAQ: TTD) tops Q4 2019 earnings and revenue forecast

        Programmatic I/O May 11-12 2020 / San Francisco from AdExchanger

        Programmatic I/O May 11-12 2020 / San Francisco from AdExchanger

        Hulu marketing chief Kelly Campbell named President of the Disney streaming service

        Hulu marketing chief Kelly Campbell named President of the Disney streaming service

        5 Marketing Case Studies and Guides To Improve Your ROI In 2019

        5 Marketing Case Studies and Guides To Improve Your ROI In 2019

        Trending Tags

        • Digital Marketing
          • All
          • SEO Search Engine Marketing
          • Influencer marketing
          • Email Marketing
          • Programmatic Advertising
          • Digital Out of Home
          • Artificial Intelligence
          • Marketing Automation
          • Audience Data
          • Ad Fraud

          Why You Should Consider a Digital Marketing Strategy in 2020

          Pros and Cons of AI Chatbots: All You Must Know

          Pros and Cons of AI Chatbots: All You Must Know

          Digital Advertising Strategies For Small Businesses

          Digital Advertising Strategies For Small Businesses

          The Guide to Increasing Your E-Commerce Conversions in 2020

          The Guide to Increasing Your E-Commerce Conversions in 2020

          In-app messaging vs push notifications for mobile publishers

          In-app messaging vs push notifications for mobile publishers

          6 Pro SEO Tips to Implement in 2020

          6 Pro SEO Tips to Implement in 2020

          How to Integrate Affordable AI into Your Business

          How to Integrate Affordable AI into Your Business

          7 Facebook Ad Strategies to Avoid in 2020

          7 Facebook Ad Strategies to Avoid in 2020

          How Click Fraud is Hurting The Affiliate Industry

          How Click Fraud is Hurting The Affiliate Industry

          Trending Tags

          • Social Media Marketing
            • All
            • Instagram
            • Facebook
            • LinkedIn
            • Twitter
            • Social Ads
            How to start your business on Facebook

            How to start your business on Facebook

            A Simple Guide on How to Monetize Your Instagram Profile

            A Simple Guide on How to Monetize Your Instagram Profile

            7 Facebook Ad Strategies to Avoid in 2020

            7 Facebook Ad Strategies to Avoid in 2020

            7 TikTok Statistics Marketers Need to Know in 2020

            7 TikTok Statistics Marketers Need to Know in 2020

            How to Increase Your Business’ Social Media Marketing ROI

            How to Increase Your Business’ Social Media Marketing ROI

            7 Step Guide to Getting More Clients From LinkedIn

            7 Step Guide to Getting More Clients From LinkedIn

            Use These 9 Tools to Create Beautiful, Shareable Content

            Use These 9 Tools to Create Beautiful, Shareable Content

            How to guide to start your influencer marketing on instagram

            How to guide to start your influencer marketing on instagram

            9 Pro Tips to Get The Most From Your Instagram Live’s

            9 Pro Tips to Get The Most From Your Instagram Live’s

          • Content Marketing
            Which Content Marketing KPIs Should You Track?

            Which Content Marketing KPIs Should You Track?

            Use These 9 Tools to Create Beautiful, Shareable Content

            Use These 9 Tools to Create Beautiful, Shareable Content

            7 Steps To Your Winning Content Strategy in 2020

            7 Steps To Your Winning Content Strategy in 2020

            What Your Content Management Process is Missing

            What Your Content Management Process is Missing

            How to boost your video content

            Content Creating Mistakes You Must Avoid

            Content Creating Mistakes You Must Avoid

            NLP Chatbots: The Most Intelligent Content Marketing Tool

            NLP Chatbots: The Most Intelligent Content Marketing Tool

            Crazy Effective Content Marketing Promotion

            Crazy Effective Content Marketing Promotion

            The 2019 Branding Basics You Need to Know

            The 2019 Branding Basics You Need to Know

          • Audience Strategy
            Using SMS Marketing to Drive More Revenue & Engagement

            Using SMS Marketing to Drive More Revenue & Engagement

            Easy Strategies to Improve Customer Service & Retention

            Easy Strategies to Improve Customer Service & Retention

            7 Step Guide to Getting More Clients From LinkedIn

            7 Step Guide to Getting More Clients From LinkedIn

            Why You Need A Voice Search Audience Marketing Strategy

            Why You Need A Voice Search Audience Marketing Strategy

            37% of All Mobile Internet Traffic & Audience Reach Comes From Youtube

            37% of All Mobile Internet Traffic & Audience Reach Comes From Youtube

            How to Craft a Tenacious Strategy to Improve Customer Retention Online

            How to Craft a Tenacious Strategy to Improve Customer Retention Online

            The Perfect Instagram Hashtag Strategy

            The Perfect Instagram Hashtag Strategy

            INTRODUCING oneQube [AMP] Cloud-Based Digital Audience Management Platform

            INTRODUCING oneQube [AMP] Cloud-Based Digital Audience Management Platform

            Marketing Strategies You Can Use From Microsoft, Netflix, Walmart and Adobe

            Marketing Strategies You Can Use From Microsoft, Netflix, Walmart and Adobe

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          The Guide to Increasing Your E-Commerce Conversions in 2020

          Connor Hennessy by Connor Hennessy
          June 5, 2020
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          The key point of any business is ultimately raising the number of sales from the people who visit your store or brand.

          In the new age world of E-Commerce, the strategies and processes behind getting conversions have fundamentally changed and will continue to change.

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          For those just starting their stores, or new to E-Commerce as a whole, it may be tempting to focus only on driving traffic to your website and brand. With the ever-increasing popularity of using paid ads on Instagram and Facebook, or utilizing influencers for promotion, one might think that the only thing standing between you and a consistent wave of sales is enough traffic. 

          While traffic is undoubtedly a crucial aspect of driving sales, it’s only half the battle.

          In this short guide, we’ll be discussing the concept of conversions and conversion rates, and a few pro tips that you can start implementing right away to start increasing sales and revenue for your e-com brand.

          What are conversions and conversion rates?

          The concept of a conversion is simple:

          A conversion is the desired action that a visitor takes after landing on your website.

          Now, depending upon your type of business or store, what counts as a “conversion” could vary. However, in most situations, a conversion represents someone going from just a visitor on your website, to a customer having purchased your products or services.

          Other examples of conversions could be an appointment booked, an email signed up for a newsletter, or a sign up for a free trial.

          On the other hand, conversion rates are just as simple. They are the rate of people who visit your website that takes an action perceived as a conversion.

          Before you start implementing changes, it’s important to determine what your goals as a business and website are, as you’ll be updating your strategies accordingly.

          For the sake of this guide, we’re going to assume that the conversion goal is the sale of a product. Here are 5 tips you can implement to your store this week to start reaching your goals:

           

          • Feature Your Products Effectively

           

          Once you get visitors to your site, the hard part should be over. You’ve already intrigued them enough with your solution to their problem that they’re willing to learn more. 

          At this point, they want their beliefs that your product is the solution they’re looking for to be reinforced.

          This starts with featuring your products or offerings effectively. They shouldn’t have to look hard to find your main offerings after landing on your site. 

          Whether you choose to feature images or a video creative, it should be one of the very first things that they see, ideally with relevant product info or customer reviews very close by.

           

          • Make The Buying Process Dead Simple

           

          One of the biggest reasons why visitors don’t turn into customers is that the buying process is too hard or complicated.

          How many times have you been on the verge of buying from a website only to have to go through three separate sales funnel pages, sign up for an account, and fill out a lengthy checkout form?

          This is the type of site layout that will not only prevent your visitors from buying the first time they land on your site, they probably won’t return again.

          After landing on your site, a visitor should be able to purchase your product in less than 5 clicks, and please for the love of all things good, do not force customers to make an account or sign in to purchase your product. 

          Unless you’re Amazon, it simply won’t work. 

           

          • Be Transparent, Develop Trust

           

          Visitors can be put off on websites where there seems to be a lack of security or transparency. 

          This can mean not having a FAQ section, not listing your company’s contact information on each page, not featuring any real customer reviews, etc.

          The more you can make your visitors feel comfortable on your site, and can put their cautionary buying side at ease, the more you’ll be able to get them to convert.

          Customers like to know that one, there are people who will actually answer them if they have a problem, and two, other people have gotten the product for the same reason as them.

          Show transparency, show social proof. The rest is done for you.

           

          • Utilize Chatbots/Instant Resources

           

          In today’s buying process, people expect almost instant answers to any questions they may have.

          And while it’s not realistic to have real customer service representatives on call 24/7, there should be resources available instantly for your visitors and customers at any time.

          Utilize live chat plugins when your employees are available, and when they’re not, consider implementing a chatbot to answer and handle the most popular customer service requests.

          Getting a quick answer to a question while a visitor is still on your site, and not having to google it and potentially find other solutions, is one of the easiest ways to increase conversions.

           

          • Lower Abandoned Carts

           

          While the main focal point of this article is to figure out the ways to increase conversion rates for visitors just landing on your site, what about for the people who have already added products to your cart, are ready to buy, then poof, gone.

          Where do they go? Why didn’t they go through with the purchase? 

          This can be a frustrating problem for online business owners, but usually, the answers are quite simple. 

          You weren’t upfront about some information before a customer got to the checkout, shipping prices or times are too high, or they needed to create an account.

          Offer free shipping. Always. It’s practically the standard nowadays, and people are much more willing to spend a few more dollars on the product itself rather than cough up shipping costs. 

          Always be transparent. With your shipping times, with your product materials, fees, anything at all that could influence a buying decision should be featured upfront with no surprises.

          Conclusion

          Cracking the code to increasing conversions on your e-commerce site can seem like a confusing puzzle at times, but it doesn’t have to be. 

          By clearly positioning your product as the solution to your customer needs, being transparent and open, having a simple buying process, and a good value, you’ll see sales skyrocket. 

          Remember, it doesn’t matter how much traffic you can send to your store if the visitors don’t take any conversion actions.

          Tags: ecommerceDigital marketingSalesConversion rate optimizationconversionsincrease sales
          Share21Tweet13Pin5Share4
          Connor Hennessy

          Connor Hennessy

          operations & marketing. cofounder @hoo.be / @ImMakingADifference

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