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    Easy Strategies to Improve Customer Service & Retention

    Easy Strategies to Improve Customer Service & Retention

    Rubicon Project (NYSE: RUBI) Reports In-Line Q1 EPS, Revenues Beat Estimates

    Rubicon Project (NYSE: RUBI) Reports In-Line Q1 EPS, Revenues Beat Estimates

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    10 Hilarious Zoom backgrounds to use During Your Next Team Meeting

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    AdTECH: OOH DOOH – Toronto: Registration, Speakers and Agenda

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    The Trade Desk (NASDAQ: TTD) tops Q4 2019 earnings and revenue forecast

    Programmatic I/O May 11-12 2020 / San Francisco from AdExchanger

    Programmatic I/O May 11-12 2020 / San Francisco from AdExchanger

    Hulu marketing chief Kelly Campbell named President of the Disney streaming service

    Hulu marketing chief Kelly Campbell named President of the Disney streaming service

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    5 Marketing Case Studies and Guides To Improve Your ROI In 2019

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      Using CRM’s in 2020, is it worth it?

      Using CRM’s in 2020, is it worth it?

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      Brands use TripleLift as a go-to advertising alternative for Facebook

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      5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

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      Pros and Cons of AI Chatbots: All You Must Know

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        A Simple Guide on How to Monetize Your Instagram Profile

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        7 TikTok Statistics Marketers Need to Know in 2020

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        How to Increase Your Business’ Social Media Marketing ROI

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        7 Step Guide to Getting More Clients From LinkedIn

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        Use These 9 Tools to Create Beautiful, Shareable Content

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        5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

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        7 Steps To Your Winning Content Strategy in 2020

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        How to boost your video content

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      • Audience Strategy
        Using SMS Marketing to Drive More Revenue & Engagement

        Using SMS Marketing to Drive More Revenue & Engagement

        Easy Strategies to Improve Customer Service & Retention

        Easy Strategies to Improve Customer Service & Retention

        7 Step Guide to Getting More Clients From LinkedIn

        7 Step Guide to Getting More Clients From LinkedIn

        Why You Need A Voice Search Audience Marketing Strategy

        Why You Need A Voice Search Audience Marketing Strategy

        37% of All Mobile Internet Traffic & Audience Reach Comes From Youtube

        37% of All Mobile Internet Traffic & Audience Reach Comes From Youtube

        How to Craft a Tenacious Strategy to Improve Customer Retention Online

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        The Perfect Instagram Hashtag Strategy

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        INTRODUCING oneQube [AMP] Cloud-Based Digital Audience Management Platform

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        Marketing Strategies You Can Use From Microsoft, Netflix, Walmart and Adobe

        Marketing Strategies You Can Use From Microsoft, Netflix, Walmart and Adobe

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      • Marketing
        • All
        • In The News
        • Marketing Events
        • Case Studies
        Easy Strategies to Improve Customer Service & Retention

        Easy Strategies to Improve Customer Service & Retention

        Rubicon Project (NYSE: RUBI) Reports In-Line Q1 EPS, Revenues Beat Estimates

        Rubicon Project (NYSE: RUBI) Reports In-Line Q1 EPS, Revenues Beat Estimates

        10 Hilarious Zoom backgrounds to use During Your Next Team Meeting

        10 Hilarious Zoom backgrounds to use During Your Next Team Meeting

        How the Coronavirus Is Disrupting the Global Advertising and Media Industry

        How the Coronavirus Is Disrupting the Global Advertising and Media Industry

        AdTECH: OOH DOOH – Toronto: Registration, Speakers and Agenda

        AdTECH: OOH DOOH – Toronto: Registration, Speakers and Agenda

        The Trade Desk (NASDAQ: TTD) tops Q4 2019 earnings and revenue forecast

        The Trade Desk (NASDAQ: TTD) tops Q4 2019 earnings and revenue forecast

        Programmatic I/O May 11-12 2020 / San Francisco from AdExchanger

        Programmatic I/O May 11-12 2020 / San Francisco from AdExchanger

        Hulu marketing chief Kelly Campbell named President of the Disney streaming service

        Hulu marketing chief Kelly Campbell named President of the Disney streaming service

        5 Marketing Case Studies and Guides To Improve Your ROI In 2019

        5 Marketing Case Studies and Guides To Improve Your ROI In 2019

        Trending Tags

        • Digital Marketing
          • All
          • SEO Search Engine Marketing
          • Influencer marketing
          • Email Marketing
          • Programmatic Advertising
          • Digital Out of Home
          • Artificial Intelligence
          • Marketing Automation
          • Audience Data
          • Ad Fraud
          Using CRM’s in 2020, is it worth it?

          Using CRM’s in 2020, is it worth it?

          Brands use TripleLift as a go-to advertising alternative for Facebook

          Brands use TripleLift as a go-to advertising alternative for Facebook

          Influencer Marketing why Its the Future of Marketing

          Influencer Marketing: Why Its the Future of Marketing?

          5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

          5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

          Why You Should Consider a Digital Marketing Strategy in 2020

          Pros and Cons of AI Chatbots: All You Must Know

          Pros and Cons of AI Chatbots: All You Must Know

          Digital Advertising Strategies For Small Businesses

          Digital Advertising Strategies For Small Businesses

          The Guide to Increasing Your E-Commerce Conversions in 2020

          The Guide to Increasing Your E-Commerce Conversions in 2020

          In-app messaging vs push notifications for mobile publishers

          In-app messaging vs push notifications for mobile publishers

          Trending Tags

          • Social Media Marketing
            • All
            • Instagram
            • Facebook
            • LinkedIn
            • Twitter
            • Social Ads
            10 Content Ideas for Social Media in 2020

            10 Content Ideas for Social Media in 2020

            Brands use TripleLift as a go-to advertising alternative for Facebook

            Brands use TripleLift as a go-to advertising alternative for Facebook

            How to start your business on Facebook

            How to start your business on Facebook

            A Simple Guide on How to Monetize Your Instagram Profile

            A Simple Guide on How to Monetize Your Instagram Profile

            7 Facebook Ad Strategies to Avoid in 2020

            7 Facebook Ad Strategies to Avoid in 2020

            7 TikTok Statistics Marketers Need to Know in 2020

            7 TikTok Statistics Marketers Need to Know in 2020

            How to Increase Your Business’ Social Media Marketing ROI

            How to Increase Your Business’ Social Media Marketing ROI

            7 Step Guide to Getting More Clients From LinkedIn

            7 Step Guide to Getting More Clients From LinkedIn

            Use These 9 Tools to Create Beautiful, Shareable Content

            Use These 9 Tools to Create Beautiful, Shareable Content

          • Content Marketing
            5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

            5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

            Which Content Marketing KPIs Should You Track?

            Which Content Marketing KPIs Should You Track?

            Use These 9 Tools to Create Beautiful, Shareable Content

            Use These 9 Tools to Create Beautiful, Shareable Content

            7 Steps To Your Winning Content Strategy in 2020

            7 Steps To Your Winning Content Strategy in 2020

            What Your Content Management Process is Missing

            What Your Content Management Process is Missing

            How to boost your video content

            Content Creating Mistakes You Must Avoid

            Content Creating Mistakes You Must Avoid

            NLP Chatbots: The Most Intelligent Content Marketing Tool

            NLP Chatbots: The Most Intelligent Content Marketing Tool

            Crazy Effective Content Marketing Promotion

            Crazy Effective Content Marketing Promotion

          • Audience Strategy
            Using SMS Marketing to Drive More Revenue & Engagement

            Using SMS Marketing to Drive More Revenue & Engagement

            Easy Strategies to Improve Customer Service & Retention

            Easy Strategies to Improve Customer Service & Retention

            7 Step Guide to Getting More Clients From LinkedIn

            7 Step Guide to Getting More Clients From LinkedIn

            Why You Need A Voice Search Audience Marketing Strategy

            Why You Need A Voice Search Audience Marketing Strategy

            37% of All Mobile Internet Traffic & Audience Reach Comes From Youtube

            37% of All Mobile Internet Traffic & Audience Reach Comes From Youtube

            How to Craft a Tenacious Strategy to Improve Customer Retention Online

            How to Craft a Tenacious Strategy to Improve Customer Retention Online

            The Perfect Instagram Hashtag Strategy

            The Perfect Instagram Hashtag Strategy

            INTRODUCING oneQube [AMP] Cloud-Based Digital Audience Management Platform

            INTRODUCING oneQube [AMP] Cloud-Based Digital Audience Management Platform

            Marketing Strategies You Can Use From Microsoft, Netflix, Walmart and Adobe

            Marketing Strategies You Can Use From Microsoft, Netflix, Walmart and Adobe

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          Digital Advertising Strategies For Small Businesses

          by Peter Bordes
          June 5, 2020
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          Digital marketing is a great way to reach broad target audiences at a much lower cost than traditional advertising methods. If you’re a small business, the world of online advertising can be daunting - especially if you are doing the marketing yourself! But whether you’re transitioning from offline to online advertising, or just starting a new business venture - digital advertising can increase your sales and boost your growth. You don’t have to be a professional marketer or technologically savvy to reap the benefits of online advertising, but to get you on the right track, we have provided a few tricks for any level of capability to get you started. 

          Pay-Per-Click (PPC) Advertising

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          If you are interested in growing your business gradually, then something you might want to look into is PPC advertising. How it works is that an advertisement pops up alongside certain search terms when they are searched in Google. When these ads appear, sometimes people click on them, and other times they don’t - but the great thing about PPC marketing is that the advertiser only has to pay when someone actually clicks on the ad. It’s important to understand that you can’t just pay more to get your ads to pop up in the search results, Google does not allow this.

          PPC means that you can advertise directly to the person who is looking for your product or service, and you only have to pay for the ad once it’s been clicked on which limits your spending. It gives you brand exposure, even if people only glance at the ad, and allows you to reach the right people at the right time.

          Search Engine Optimization (SEO)

          SEO helps you to rank higher in the search engine results pages (SERPs) which determines how visible your business is. The higher your ranking, the more likely you are to get seen by potential customers and in return see a higher conversion rate on your site. There are a number of tricks that are involved with high-quality SEO which is why it is best to let a professional handle this. It could go wrong if you don’t do it exactly right, but there are a few simple things you can have a crack at doing yourself.

          If you want to try your hand at SEO, the most simple thing you can do is keyword research. Find the terms that are commonly searched for when someone is looking for a business that provides the same product or services that you do. Once you’ve found these words, try to incorporate them into your content on your site as well as on your social media pages so that Google picks it up when a search is in progress. The more visible you are, the more sales you’re going to make, which is where SEO is handy.

          Email Advertising

          An oldie but a goodie, email advertising has been used by many companies since the start of email and remains very efficient in converting leads. We’re sure that you’ve had a few companies who send you emails about their latest offers, updates on the company, promotions, and so on. You find yourself clicking on them even if it’s just to make the little 1 go away on your app, and if the newsletter design looks good, you also find yourself reading what it says. One of the reasons that email advertising is such a good idea is that it requires consistent engagement with your customers. You are keeping them in the loop which will make them think of your business first before anyone else.

          So, when it comes to setting up an email advertising campaign, you need to gather a list. The best way to do this is to get people to leave an email address when they sign up for your product or service, and then you can decide what kind of emails you want to send out. To achieve maximum success, segmenting your audience is a great way to send targeted and more specific content which is more likely to result in higher conversions. You can segment your audience by age, demographic, gender, and buyer persona to increase your email marketing metrics such as open rates, click rates, and unsubscribe rates.

          Being a small business can mean there isn’t always time to send emails to confirm purchases or send a welcome message when someone subscribes. Why not try out a professional form builder that integrates with messaging apps to allow you to send automated responses for things like when a customer makes a purchase on your site; a trigger can automatically send them an order confirmation and receipt, taking the pressure off you.

          Social Media Marketing

          Using social media for marketing purposes is easy for a small business, as long as you make sure you are staying up to date. What we mean by this is that you have to remember to post on your page frequently to keep people interested. However, you don’t want engagement levels to drop, meaning that you don’t want to post too much in one day or at any given time. You also don’t want to oversell and should aim for an 80:20 ratio; 80% sharing content such as industry information, news, funny stories, and other forms of engaging content and 20% promoting your own sales. 

          As the saying goes, a picture is worth a thousand words. Engage and appeal to audiences by using compelling visual content. As people are scrolling their feeds, an enticing and eye-catching photo can catch the attention of your customers and is a great way to communicate things like product benefits, features, and or even your company culture.

          Social media marketing is where you use platforms such as Facebook, Instagram, Twitter, and so on to advertise your products or your business to potential customers, as well as existing ones. It doesn’t matter how many followers you have in the beginning because this can always grow, it’s more focused on the engagement of people on the platform with your company. It’s a cheaper way of advertising, so you aren’t going to have to break the bank trying to market your business.

          It also provides special attention to customers which is something that a lot of big companies can’t offer. They don’t have time to sit down and go through all of their social media posts or messages, but a small company has a much better chance, giving them the upper hand. 

          To conclude

          Whether you’re using a combination of traditional and digital advertising or just digital marketing, you have the potential to reach your target audience in an extremely cost-effective and measurable way. Digital consumption patterns change rapidly, so keeping up to date and relevant with trends can ensure you are consistently engaging with consumers. It doesn’t matter what your investment is in marketing, you can spend as little or as much as your budget allows while still receiving the benefits of increased conversions, higher reach, and greater sales through digital advertising. 

          ____________________________________________________________________________

          Tegan Tedd is a content marketer at Paperform. She loves writing about marketing, technology, and workplace productivity.

          Tags: Social media marketingseoEmail marketingPPCdigital advertisingsmb marketing
          Share35Tweet22Pin8Share6

          Peter Bordes

          CEO of Kubient. A lifetime serial entrepreneur, mentor, advisor, and investor. Obsessed with the infinite realm of possibility in the digital transformation of the world, digital media, marketing and the blockchain.

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