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    Easy Strategies to Improve Customer Service & Retention

    Easy Strategies to Improve Customer Service & Retention

    Rubicon Project (NYSE: RUBI) Reports In-Line Q1 EPS, Revenues Beat Estimates

    Rubicon Project (NYSE: RUBI) Reports In-Line Q1 EPS, Revenues Beat Estimates

    10 Hilarious Zoom backgrounds to use During Your Next Team Meeting

    10 Hilarious Zoom backgrounds to use During Your Next Team Meeting

    How the Coronavirus Is Disrupting the Global Advertising and Media Industry

    How the Coronavirus Is Disrupting the Global Advertising and Media Industry

    AdTECH: OOH DOOH – Toronto: Registration, Speakers and Agenda

    AdTECH: OOH DOOH – Toronto: Registration, Speakers and Agenda

    The Trade Desk (NASDAQ: TTD) tops Q4 2019 earnings and revenue forecast

    The Trade Desk (NASDAQ: TTD) tops Q4 2019 earnings and revenue forecast

    Programmatic I/O May 11-12 2020 / San Francisco from AdExchanger

    Programmatic I/O May 11-12 2020 / San Francisco from AdExchanger

    Hulu marketing chief Kelly Campbell named President of the Disney streaming service

    Hulu marketing chief Kelly Campbell named President of the Disney streaming service

    5 Marketing Case Studies and Guides To Improve Your ROI In 2019

    5 Marketing Case Studies and Guides To Improve Your ROI In 2019

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      Why You Should Consider a Digital Marketing Strategy in 2020

      Pros and Cons of AI Chatbots: All You Must Know

      Pros and Cons of AI Chatbots: All You Must Know

      Digital Advertising Strategies For Small Businesses

      Digital Advertising Strategies For Small Businesses

      The Guide to Increasing Your E-Commerce Conversions in 2020

      The Guide to Increasing Your E-Commerce Conversions in 2020

      In-app messaging vs push notifications for mobile publishers

      In-app messaging vs push notifications for mobile publishers

      6 Pro SEO Tips to Implement in 2020

      6 Pro SEO Tips to Implement in 2020

      How to Integrate Affordable AI into Your Business

      How to Integrate Affordable AI into Your Business

      7 Facebook Ad Strategies to Avoid in 2020

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        A Simple Guide on How to Monetize Your Instagram Profile

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        7 TikTok Statistics Marketers Need to Know in 2020

        How to Increase Your Business’ Social Media Marketing ROI

        How to Increase Your Business’ Social Media Marketing ROI

        7 Step Guide to Getting More Clients From LinkedIn

        7 Step Guide to Getting More Clients From LinkedIn

        Use These 9 Tools to Create Beautiful, Shareable Content

        Use These 9 Tools to Create Beautiful, Shareable Content

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        How to guide to start your influencer marketing on instagram

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      • Content Marketing
        Which Content Marketing KPIs Should You Track?

        Which Content Marketing KPIs Should You Track?

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        Use These 9 Tools to Create Beautiful, Shareable Content

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        7 Steps To Your Winning Content Strategy in 2020

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        The 2019 Branding Basics You Need to Know

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      • Audience Strategy
        Using SMS Marketing to Drive More Revenue & Engagement

        Using SMS Marketing to Drive More Revenue & Engagement

        Easy Strategies to Improve Customer Service & Retention

        Easy Strategies to Improve Customer Service & Retention

        7 Step Guide to Getting More Clients From LinkedIn

        7 Step Guide to Getting More Clients From LinkedIn

        Why You Need A Voice Search Audience Marketing Strategy

        Why You Need A Voice Search Audience Marketing Strategy

        37% of All Mobile Internet Traffic & Audience Reach Comes From Youtube

        37% of All Mobile Internet Traffic & Audience Reach Comes From Youtube

        How to Craft a Tenacious Strategy to Improve Customer Retention Online

        How to Craft a Tenacious Strategy to Improve Customer Retention Online

        The Perfect Instagram Hashtag Strategy

        The Perfect Instagram Hashtag Strategy

        INTRODUCING oneQube [AMP] Cloud-Based Digital Audience Management Platform

        INTRODUCING oneQube [AMP] Cloud-Based Digital Audience Management Platform

        Marketing Strategies You Can Use From Microsoft, Netflix, Walmart and Adobe

        Marketing Strategies You Can Use From Microsoft, Netflix, Walmart and Adobe

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      • Marketing
        • All
        • In The News
        • Marketing Events
        • Case Studies
        Easy Strategies to Improve Customer Service & Retention

        Easy Strategies to Improve Customer Service & Retention

        Rubicon Project (NYSE: RUBI) Reports In-Line Q1 EPS, Revenues Beat Estimates

        Rubicon Project (NYSE: RUBI) Reports In-Line Q1 EPS, Revenues Beat Estimates

        10 Hilarious Zoom backgrounds to use During Your Next Team Meeting

        10 Hilarious Zoom backgrounds to use During Your Next Team Meeting

        How the Coronavirus Is Disrupting the Global Advertising and Media Industry

        How the Coronavirus Is Disrupting the Global Advertising and Media Industry

        AdTECH: OOH DOOH – Toronto: Registration, Speakers and Agenda

        AdTECH: OOH DOOH – Toronto: Registration, Speakers and Agenda

        The Trade Desk (NASDAQ: TTD) tops Q4 2019 earnings and revenue forecast

        The Trade Desk (NASDAQ: TTD) tops Q4 2019 earnings and revenue forecast

        Programmatic I/O May 11-12 2020 / San Francisco from AdExchanger

        Programmatic I/O May 11-12 2020 / San Francisco from AdExchanger

        Hulu marketing chief Kelly Campbell named President of the Disney streaming service

        Hulu marketing chief Kelly Campbell named President of the Disney streaming service

        5 Marketing Case Studies and Guides To Improve Your ROI In 2019

        5 Marketing Case Studies and Guides To Improve Your ROI In 2019

        Trending Tags

        • Digital Marketing
          • All
          • SEO Search Engine Marketing
          • Influencer marketing
          • Email Marketing
          • Programmatic Advertising
          • Digital Out of Home
          • Artificial Intelligence
          • Marketing Automation
          • Audience Data
          • Ad Fraud

          Why You Should Consider a Digital Marketing Strategy in 2020

          Pros and Cons of AI Chatbots: All You Must Know

          Pros and Cons of AI Chatbots: All You Must Know

          Digital Advertising Strategies For Small Businesses

          Digital Advertising Strategies For Small Businesses

          The Guide to Increasing Your E-Commerce Conversions in 2020

          The Guide to Increasing Your E-Commerce Conversions in 2020

          In-app messaging vs push notifications for mobile publishers

          In-app messaging vs push notifications for mobile publishers

          6 Pro SEO Tips to Implement in 2020

          6 Pro SEO Tips to Implement in 2020

          How to Integrate Affordable AI into Your Business

          How to Integrate Affordable AI into Your Business

          7 Facebook Ad Strategies to Avoid in 2020

          7 Facebook Ad Strategies to Avoid in 2020

          How Click Fraud is Hurting The Affiliate Industry

          How Click Fraud is Hurting The Affiliate Industry

          Trending Tags

          • Social Media Marketing
            • All
            • Instagram
            • Facebook
            • LinkedIn
            • Twitter
            • Social Ads
            How to start your business on Facebook

            How to start your business on Facebook

            A Simple Guide on How to Monetize Your Instagram Profile

            A Simple Guide on How to Monetize Your Instagram Profile

            7 Facebook Ad Strategies to Avoid in 2020

            7 Facebook Ad Strategies to Avoid in 2020

            7 TikTok Statistics Marketers Need to Know in 2020

            7 TikTok Statistics Marketers Need to Know in 2020

            How to Increase Your Business’ Social Media Marketing ROI

            How to Increase Your Business’ Social Media Marketing ROI

            7 Step Guide to Getting More Clients From LinkedIn

            7 Step Guide to Getting More Clients From LinkedIn

            Use These 9 Tools to Create Beautiful, Shareable Content

            Use These 9 Tools to Create Beautiful, Shareable Content

            How to guide to start your influencer marketing on instagram

            How to guide to start your influencer marketing on instagram

            9 Pro Tips to Get The Most From Your Instagram Live’s

            9 Pro Tips to Get The Most From Your Instagram Live’s

          • Content Marketing
            Which Content Marketing KPIs Should You Track?

            Which Content Marketing KPIs Should You Track?

            Use These 9 Tools to Create Beautiful, Shareable Content

            Use These 9 Tools to Create Beautiful, Shareable Content

            7 Steps To Your Winning Content Strategy in 2020

            7 Steps To Your Winning Content Strategy in 2020

            What Your Content Management Process is Missing

            What Your Content Management Process is Missing

            How to boost your video content

            Content Creating Mistakes You Must Avoid

            Content Creating Mistakes You Must Avoid

            NLP Chatbots: The Most Intelligent Content Marketing Tool

            NLP Chatbots: The Most Intelligent Content Marketing Tool

            Crazy Effective Content Marketing Promotion

            Crazy Effective Content Marketing Promotion

            The 2019 Branding Basics You Need to Know

            The 2019 Branding Basics You Need to Know

          • Audience Strategy
            Using SMS Marketing to Drive More Revenue & Engagement

            Using SMS Marketing to Drive More Revenue & Engagement

            Easy Strategies to Improve Customer Service & Retention

            Easy Strategies to Improve Customer Service & Retention

            7 Step Guide to Getting More Clients From LinkedIn

            7 Step Guide to Getting More Clients From LinkedIn

            Why You Need A Voice Search Audience Marketing Strategy

            Why You Need A Voice Search Audience Marketing Strategy

            37% of All Mobile Internet Traffic & Audience Reach Comes From Youtube

            37% of All Mobile Internet Traffic & Audience Reach Comes From Youtube

            How to Craft a Tenacious Strategy to Improve Customer Retention Online

            How to Craft a Tenacious Strategy to Improve Customer Retention Online

            The Perfect Instagram Hashtag Strategy

            The Perfect Instagram Hashtag Strategy

            INTRODUCING oneQube [AMP] Cloud-Based Digital Audience Management Platform

            INTRODUCING oneQube [AMP] Cloud-Based Digital Audience Management Platform

            Marketing Strategies You Can Use From Microsoft, Netflix, Walmart and Adobe

            Marketing Strategies You Can Use From Microsoft, Netflix, Walmart and Adobe

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          In-app messaging vs push notifications for mobile publishers

          by Peter Bordes
          June 3, 2020
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          mmBy Peter Bordes for Kubient Audience Insights

          The differences in the context of app marketing “Should I use push notifications or in-app messaging? 

          We all have gone through that a dozen times. Enthusiastically, we download apps to our mobiles, turn them on and for a moment excitedly explore all the functions and then… Well, then we put our mobiles away, and the apps drift off into oblivion… Is there a way for consumers to reach for the apps downloaded on their mobiles more eagerly and more often? Yes, but that option should be chosen very carefully. Push notifications and in-app messaging can do as much good as bad.

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          In Google Play and iTunes stores, there are over 2 million available apps (and approx.. 2.8. million on the Android market. According to the research conducted by App Annie company, we download approx. 30 apps per month on average, on a global scale, and depending on our operating system we use approx. 9 -10 of them daily. How many of those apps will remain with us longer? Very few. Statistics show that 30 days from installing a program, not even 3% of users are likely to return to it. Push notifications and in-app messaging can effectively encourage the user to interact and extend the time of using the program. What is the difference between those two? You will find out below.

          PUSH NOTIFICATIONS

          The push notifications system works like reminders about an incoming text message or e-mail. It is short, usually verbal information displayed on a device screen, even if the user is not using the app. Obviously, in accordance with the settings configured by the user, they may relate to e.g.

          • The acceptance of incoming messages and/or the format of displayed information;
          • Applications from which we receive messages

          Who needs push notifications?
          As the name suggests, this kind of marketing activities is used to evoke a certain reaction in users or encourage them to use the app again, if it hasn’t been used for a long time. Such messages are used in marketing to:

          • Encourage the user to immediate and required response;
          • Inform about specific actions and events;
          • Notify about promotions and campaigns.

          How to use this tool properly?
          Well-planned and ‘non-pushy’ push notifications can generate large traffic in the app and effectively support marketing activities. Why? Because users who accepted such notifications are usually more involved in using the app and they themselves seek an excuse to spend a little more time on their app again.

          Well-planned notifications are like an e-mail from a friend that we are subconsciously waiting for. However, we should bear in mind that it isn’t recommended to overdo the frequency of notifications. So, we should carefully choose the contents and send the information at an appropriate time of day, and our message should be adjusted to the context of the application. Thus, if we are woken up at 3 a.m. by a sound of beeping mobile inviting us to avail of a recently launched promotion, we may cease to enjoy the app and soon start to hate it, instead.

          Among various mistakes often made by marketers are also:

          • Lack of message personalization
          • Lack of parameter identification of the app and device.
          • Trivial message (content for the content’s sake).
          • Lack of specific location, (where the app notification should direct us).

          Drawbacks? 

          Unquestionably, such solutions are not free from drawbacks. They don’t allow for extensive message personalization (usually we only know the user’s gender or address). Also, it is difficult to feel the moment when the notifications become annoying, thus ineffective. Managing such notifications is true art, therefore it is so important to monitor consumers’ behavior, and based on that draw appropriate conclusions. There is always a real risk of users uninstalling the app.

          IN-APP MESSAGES >>> READ MORE

          Tags: mobile marketingmobile mediaappspush notifications
          Share21Tweet13Pin5Share4

          Peter Bordes

          CEO of Kubient. A lifetime serial entrepreneur, mentor, advisor, and investor. Obsessed with the infinite realm of possibility in the digital transformation of the world, digital media, marketing and the blockchain.

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