When used properly, Instagram can be a major part of your marketing strategy – and recent trends show that while other social media networks are going through some growing pains, Instagram continues to rise.
In fact, Instagram’s ad revenue is growing four times faster than that of Facebook.
This isn’t happening by accident. Instagram’s audience skews younger and is more highly engaged with online content than users of other social media platforms.
In fact, 59 percent of the platform’s users in the United States are under 30, and among teen users, 72 percent get on Instagram every day.
It’s clear that Instagram has significant potential for marketers who understand the basics of creating high-quality content. But for many, there simply aren’t enough hours in the day to truly dominate Instagram marketing.
Here’s a closer look at how one brand got around this obstacle:
The Challenge
Lucia and Alicia Civile, sisters and co-founders of LACE Photo Media, had a problem …
Though they had gotten off to a strong start with their business of creating branded graphics and providing product photography and social media management, the amount of time required for engagement and analytics was greatly limiting their potential for growth.
“We were limited to a handful of accounts because we were doing all of the engagement in-house,” Lucia explains. “We were stuck manually liking photos all day for growth. We were doing a good job with the clients we had, but we had no way to expand.”
Attempts at expansion were tricky, at best …
Pull too much effort away from one client, and the quality of the content would drop. But remaining with a small set of clients wouldn’t help the sisters maintain the growth their young company needed to chart a successful future.
The Solution
Feeling stuck, LACE Photo Media decided to turn outward, and in November 2017, began a partnership with Kicksta, an Instagram growth service focused on bringing new, targeted and real followers to Instagram accounts.
“Our focus is organic engagement,” explains Alexz Miller, marketing manager at Kicksta.
“We’re not worried about creating content because other brands and creators already do that so well. Instead, our goal is to bring more eyeballs and traffic to the content they are creating by engaging with relevant targeted audiences to increase their likelihood of following the brand.”
Image Source: Kicksta
Kicksta soon became deeply involved with LACE Photo Media’s accounts in a wide range of industries, ranging from skincare to auto dealers. For the Civile sisters, the results have been impressive.
“Instead of spending endless amounts of time liking photos to get growth for our clients, we can spend it creating compelling content and cultivating a community on the accounts we run. It saves us hours and hours a day,”…
