Report: Social media use is increasing despite privacy fears
3.3 billion people worldwide use social media, an increase of some 100 million over the first three months of 2018, according to new report data from Hootsuite and We Are Social, despite a spate of recent privacy fears surrounding Facebook and other social companies. The Next Web
Google posts $31.1B in total revenue, beats top- and bottom-line expectations
Alphabet Inc., Google’s parent firm, posted better than expected revenue results, with almost $27 billion in advertising revenue for the first quarter of 2018, beating both Wall Street and analyst predictions and continuing year-over-year increases. MarTech Today
Facebook’s secret ‘Loyalty Prediction’ ad tool anticipates future user behavior & purchases
Advertisers using Facebook will be able to utilize an artificial intelligence (AI) service tool to anticipate user behaviors and likely purchases, according to reports citing leaked information about the firm’s loyalty prediction ad utility. Marketing Land
Study: Majority reject ads on smart speakers
Most people don’t want advertising delivered through virtual assistants, smart speakers, or voice search results, according to new survey data examining screenless searching, however nearly 40 percent of respondents were open to receiving only relevant ads. Search Engine Land
Reddit to grow its 75-person brand partnerships team by 50 percent to woo advertisers
Reddit plans to increase its brand partnership team by 50 percent in an effort to boost its brand-friendliness and attract more ad spend to the sixth most visited site globally. DigiDay
Google Confirms Algorithm Update Released on April 16th
Google has confirmed the latest of its now-routine broad…
