You should scrap this unoriginal type of content marketing

I don’t have the hard data, but I’d guess it’s a 90/1 situation — 90 percent of the results from one percent of the…

6 key elements of a perfect social video

Make sure you tailor your video accordingly, just like you would with any other content. Here are a few quick tips for…

How B2B Brands Can Benefit from Collaborating with Influencers

Influencers. As TopRank Marketing CEO Lee Odden recently pointed out: “B2B brands are running a little behind B2C in…

How to Post Content Effectively on LinkedIn

In fact, 50% of college graduates use LinkedIn and tend to bring in a higher income than users of other social media…

8 eCommerce Trends Determining The Future of Online Retail

Personalized experience There’s no denying that personalized experience is going to play a major role in shaping the…

11 tips on how to use social media for small business marketing

Social media marketing for small business is no different. Create a social media calendar: A social media calendar…

How to Create Highly Engaging Social Media Videos

They must understand the impact social media video marketing has on ROI and overall digital marketing efforts. Most of…

8 Content Promotion Showstoppers For 2019

Below we explore eight helpful tactics used by some of the best in the business when it comes to the art of promoting…

9 Font Hacks for Instagram Stories

Create a solid background based on the color palette used in the previous Stories and make your text pop. Pick extra…

Creating Winning Facebook Ad Campaigns for Holiday Promotions

Campaign 1: Using Website Re-marketing The first campaign that you’ll want to run is a level 2 re-marketing (or website…

How Instagram automation eliminated 15+ hours a week of client work

Here’s a closer look at how one brand got around this obstacle: The Challenge Lucia and Alicia Civile, sisters and…

How Taking a Stand Helps Brands to Win Customer’s Hearts (and Business)

Black Friday is the busiest shopping day of the year in the U.S., with more than 116 million people hitting the shops…

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