There are many ways to boost your conversion rates, and many brand managers turn to growth marketers to provide them with guidance. While it’s always a good idea to seek the counsel of experts, you do yourself and your brand no favors by blindly allocating strategies without taking the time to understand the problem, and the best possible solutions.
Familiarizing yourself with proven conversion-boosting strategies will not only help you make better immediate decisions and green-light new projects, but enable you to more effectively strategize long-term growth solutions to ensure that your company is on the cutting edge of conversion tactics your competitors may already be implementing.
Often, increases in conversion are the result of small tweaks and consistent A/B testing. Some brands are even able to generate more sales and subscriptions simply by testing out new color schemes, landing-page messaging and navigational layout. But if you’ve already exhausted site and advertising testing options to no avail, it may be time to consider leveraging the power of chatbots.
Even if you don’t have any experience building chatbots for business, there are steps you can take to implement this technology soon. Before you do so, take a look at what chatbots can do for your business and how you can use them to increase conversions:
1. Improve your customer service.
When was the last time you interacted with an automated customer service system? There’s a good chance that you’ve done this over the past few days or weeks (or maybe even today). After all, 80 percent of companies are already using chatbots or plan to do so over the next few years.
Today’s customers expect some kind of automated step in the customer service…