In this week’s episode
This week, Robert ponders how we compare ourselves to others. In the news, we talk about a new initiative from three marketing associations that puts the blame for bad online advertising directly on the shoulders of publishers. We also discuss media companies’ rankings for brand loyalty – though these aren’t the media companies you’re looking for. Our rants and raves include Nielsen’s bid at measuring Netflix, and what we can learn from one-hit wonders; then we wrap up with an example of the week on the “Gary Vaynerchuk” of sustainable farming.
- (00:01): An advertising blast from the past: “Gotta Be Pepsi Now!”
- (00:30): Robert muses on this week’s theme: How do you compare?
- (05:45): Welcome to Episode 206: Recorded live on October 23, 2017 (Running time: 1:05:58)
- (11:38): Content Marketing Master Classes – Our multi-city tour is returning for another round of in-depth content marketing training. Starting on November 6, we’ll be making stops in Boston; New York; Washington, DC; Seattle; San Francisco; Chicago; Atlanta; and Austin, Texas. Robert and I would love to see you there, so register today.