In this week’s episode
This week, Robert ponders the nature of risk. In the news, we discuss Apple’s new browser settings that have the advertising associations crying wolf. Google kills its “first click free” setting for all pay walls, and Rolling Stone gets put up for sale. Our rants and raves include the fall of bundled television and the Ohio Lottery; then we close the show with an example of the week from Fearless Girl.
- (00:01): An advertising blast from the past: “Risk: Win the game and you win the world.”
- (00:13): Robert muses on this week’s theme: What’s the real risk involved?
- (04:24): Welcome to Episode 201: Recorded live on September 18, 2017 (Running time: 1:07:19)
- (07:34): Killing Marketing – On Tuesday, September 19, we launched our latest book, Killing Marketing, and you can join in the fun. Submit a photo on Twitter that features hashtag #KillingMarketing for a chance to win a free autographed copy.
- (10:13): Special offer for Content Marketing World video on demand – You may have missed the show, but don’t miss out on all the insights. Videos of 100+ sessions from Content Marketing World 2017 will be available for a limited time through our video on demand portal. Register for access and use the coupon code CMIFRIENDS100 to save $100.
- (11:17): Your guide to producing better work together– We’ve found that creative content production at most organizations falls into five core steps: strategic planning, tactical planning, creation, deployment, and assessment. Where are your teams getting stuck?…