The problem with most content marketing strategies is that they place content as king. But, content isn’t king, and this is why …
It isn’t to say creating quality, relevant content isn’t important. It is. Without this you have nothing, but even if you create the most high-impacting content around, it means little if nobody sees it (or if the right people don’t see it at the right time).
As such, content isn’t king; distribution is.
But, you’ve heard this already, which is why you place so much focus on social media, email marketing, bookmarking sites and all that jazz. This is the wrong approach to take, and in this article I will show you why.
So, if you want a content marketing strategy that will help you dominate your industry and ensure you remain top of mind at all times, listen up.
This is the content strategy I have used to dominate your Facebook feed in recent years, and it’s how I will continue this domination across other platforms. This is not a difficult strategy. This is not an expensive strategy. In fact, it will probably save you a lot of money.
It’s a four-part process that will change how you communicate with your audience forever, and it begins with …
Step 1: Validate your ideas.
You can validate your content and ideas in many ways. Personally, I use my Facebook profile and a segment of my email list, but you could use video, LinkedIn or other social media platforms. What matters is that you validate your ideas, so you uncover what your audience wants (and what best engages them).
You see, people need to know something, but as Chris Brogan, CEO of Owner Media Group, says, “You need to hide the carrot in the cake.” This means not everything will hit home, even though the message itself may be perfect. You need to experiment, and keep things short and simple: short-to-medium form Facebook posts, videos, livestreams and whatever else allows you to get your ideas across. Create a lot, and create it often.
And then … analyze.
I personally create all this initial content, but have my team analyze it for what’s working. From here, a single member of my team creates a content plan and develops these ideas so we can …