machine learning

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  • 5 Reasons Machine Learning Is the Future of Marketing

    Machine learning focuses on developing computer programs that can access data, analyze it and use it to learn. Visit a website, and you don't need to wait long for an ad to surface on your timeline. "These new technologies allow companies analyze tons of data in real time, 24/7, getting deep insights. Effective business marketing reaches its audience and creates conversions. For want of a better strategy, marketing campaigns have taken a trial-and-error approach. Imagine your marketing efforts were seen mainly by the people you want to see them -- people who've searched for what you have to offer, or whose online behavior suggests they're mostly likely to be interested in your products or services. Machine learning has the potential to reduce much of marketing's imprecise nature. Machine learning drives our algorithms for demand forecasting, product search ranking, product and deals recommendations, merchandising placements, fraud detection, translations and much more." It reduces costs. Machine learning's precision informs production and distribution for offline materials, too.
  • Digital Marketing News: Pinterest PPC, Facebook Sets, Online Beats Offline Shopping

    Find out what Machine Learning is, how it works, and how it will change the world. Futurism Survey: 37% of online retailers started holiday preparations earlier this year. Since more people than ever before are getting their news from social media, it makes sense that Facebook wants to help publishers by introducing subscriptions for content on its platform. Google has finally added a feature to let you easily add a ‘book online’ button to your local business on Google Maps or Google Search. Soon, some businesses might not even need a website. Advertisers can make programmatic buys on Snap Ads — 10-second vertical video units — across the app’s public user stories, Snapchat-curated live stories and Discover publisher channels and Snapchat shows. Deloitte predicts people will do 51% of their holiday spending online, making it the first time it may surpass in-store spending. Google is rolling out an attribution model it introduced in May, powering the platform with machine learning. TechCrunch Pinterest moves into paid search: What you need to know. If you’re reading this post early on Friday, you can follow the event from 8-10am CT on Twitter with the hashtag #smbmsp100 What was the top digital marketing news story for you this week?

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