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  • This Changes Everything: How AI Is Transforming Digital Marketing

    #1: Artificial Intelligence and SEO If there’s one area of digital marketing that is most affected by AI right now, it’s SEO. Machine learning is directly affecting site visibility right now, and its influence will only increase in the future. SEO experts of the future will be feeding data into their own AI and using it to apply these ranking factors to content at scale. #SEO experts of the future will be feeding data into their own #AI & using it to apply ranking factors to content at scale. Most digital marketers see chatbots as a way to provide personalized customer service at scale – which is tangentially related to marketing, but not directly a marketing function. Marketers can make use of chatbots themselves, too. As the content creator, part of your new AI-enhanced job will be to look at how your audience can be segmented by behavior, and draft modular content that the AI can put together based on user behavior. - @NiteWrites Click To Tweet #4: Artificial Intelligence and Email Marketing Email marketing remains one of the most effective forms of marketing out there. AI is making email marketing even better, both for you and your customer. Personalization at scale is every marketer’s dream – and AI makes it possible.
  • This Changes Everything: How AI Is Transforming Digital Marketing

    #1: Artificial Intelligence and SEO If there’s one area of digital marketing that is most affected by AI right now, it’s SEO. Machine learning is directly affecting site visibility right now, and its influence will only increase in the future. SEO experts of the future will be feeding data into their own AI and using it to apply these ranking factors to content at scale. #SEO experts of the future will be feeding data into their own #AI & using it to apply ranking factors to content at scale. Most digital marketers see chatbots as a way to provide personalized customer service at scale – which is tangentially related to marketing, but not directly a marketing function. Marketers can make use of chatbots themselves, too. As the content creator, part of your new AI-enhanced job will be to look at how your audience can be segmented by behavior, and draft modular content that the AI can put together based on user behavior. - @NiteWrites Click To Tweet #4: Artificial Intelligence and Email Marketing Email marketing remains one of the most effective forms of marketing out there. AI is making email marketing even better, both for you and your customer. Personalization at scale is every marketer’s dream – and AI makes it possible.
  • Ready or Not, It’s Time to Embrace AI

    According to Forrester, insights-driven businesses will "steal" $1.2 trillion per year from their "less-informed peers.” Until a few months back, only bigger companies could afford the sizable investments required to implement AI. AI is becoming more accessible to businesses of all sizes. Businesses that adopt AI technologies wil vault ahead of their competitors. The takeaway: AI-driven personalization is the future. If you're like most small retailers, your limited budget means you can afford discount offers for only a few potential customers. The takeaway: AI won't just help you save money -- it's a must to satisfy your customers’ increasingly sophisticated expectations. Small businesses in the online world were missing the personal touch -- until AI came along. Mainstream AI makes the tools required to personalize an online shopping more accessible and affordable. AI can empower small retailers by automating tasks, accessing rich insights and reaching out to the right customer with the right message at the right time. Key takeaway: AI not only can save you time and money, it can make your marketing more effective and targeted.
  • Digital Marketing News: What Marketers Think about AI, Autonomous Stores & GSC Adds Data

    Infographic: What Marketers Really Think About Artificial Intelligence A new infographic shows 47% of marketers consider artificial intelligence (AI) to be over-hyped. In addition, 43% of marketers believe vendors overpromise and underdeliver when it comes to AI. These may increase convenience and service levels for some customers, but many remain doubtful that this will take off in a big way. This is currently available in their beta version for some users, with a larger rollout pending. The SEM Post The State of Video Marketing: Distribution, Topic, and Budget Trends Marketers are saying that social media brings them the highest ROI for digital video distribution, followed by email. MarketingProfs Hulu Hits $1 Billion Ad Milestone In 2017, Hulu hit a record for video advertising revenue at $1 billion. They also saw a 40% rise in subscribers year-over-year in 2017 for video-on-demand and Live TV products. AdWeek Why Brands Will Go To Extremes — Lengthwise — With Digital Video In 2018 Marketing Dive reports: “In 2017, marketers spent 2x as much on online video than they did on TV ads. While standard 30-second ads aren’t going away, brands are increasingly experimenting with a wide array of video formats that push extremes length-wise.” Marketing Dive Google Is Sunsetting Adwords Review Extensions Next month, Google will be removing the text ad extensions that allow advertisers to highlight 3rd-party reviews within their ads. Social Media Today On the Lighter Side: M&M’s debuts touchdown dance contest for Super Bowl – Mobile Marketer Billy Mann Discusses Video Humor as a Tool for Marketing – Small Biz Trends TopRank Marketing In the News: Debbie Friez – 2018 Digital Marketing Trends From 20+ Marketing Experts – Hot in Social Media Josh Nite – Annual Content Planning: How To Kickstart Filling Your Editorial Calendar – HeidiCohen.com Lee Odden – What’s Trending: Bring It On, 2018 – LinkedIn Marketing Solutions Lee Odden – Social Media Experts and Influencers, to Follow in 2018 – SocialChamp Lee Odden – 5 Expert Tips To Refine Your Content Marketing Strategy For 2018 – Marketing Insider Group Lee Odden – Meet the Top 21 B2B Influencers to Watch in 2018 – B2B News Network Lee Odden – How To Research and Create Evergreen Content – BuzzSumo What was the top digital marketing news story for you this week?
  • Study: Teenagers Are Now Facebook’s Kryptonite

    Spoiler alert: We can. I have to say, after following Vice on Discover since the article went live, I’ve become rather infatuated with it as a channel. Just a few years ago, Vice would’ve wanted my article distributed on Facebook and Twitter. But the media world has changed a lot. According to Forrester data analyst Anjali Lai, 34 percent of American kids between the ages of 12 and 17 think Facebook is for “old people.” While teen usage has increased on YouTube, Instagram, Snapchat, Pinterest, and Twitter, Facebook is the only major social platform that lost users in that demographic. The platforms that grew the most offer a simple user experience dominated by videos, GIFs, and graphics. Facebook and Twitter have both prioritized visual content, but they’re still populated with plenty of text and links. Ninety-six percent of all U.S. teens watch YouTube, where vloggers are modern day celebrities and role models. In fact, 70 percent of Generation Z consumes two hours of YouTube every day. And if your audience was born after the year 2000, it’s time to look at producing more multimedia.
  • Automatic Insights: How AI and Machine Learning Improve Customer Service

    If you've ever loaded a new image into the photos application on your computer and had it instantly recognize the faces of every person there, you've seen the power of AI on display. This is the power of machine learning on display. AI + machine learning = automatic insights In an enterprise environment, concepts like AI and machine learning are usually small but significant parts of the more recognizable concept of business analytics. Thanks to machine learning, the more data you feed it, the better it gets. The real-world impact on the digital experience One example of a company benefiting handsomely from these technologies is Air Canada. Recently, Air Canada wanted to learn more about its mobile app users to identify new opportunities for customer experience improvements. Air Canada needed to know more about the customers using its mobile app -- including what uses they preferred and which devices they were using. Glassbox's Digital Behavioral and Digital Experience Performance Analytics solutions was the tool used to glean this information. Air Canada is just one example of companies that have benefited from the power that AI, machine learning and other "automatic insights" bring to the table. Companies like Glassbox, Domo and others haven't just strengthened our existing business analytics platforms: In many ways, they've created a brand new one.
  • How Can Small Businesses Compete in the New Age of Email Marketing? 3 Ways.

    So, all I'm saying here is that email marketing has changed immensely since the first email marketing tool for small businesses was introduced way back in 1998. The only difference is that large corporations have the benefit of big marketing budgets that can afford talent and advanced marketing tools. So, how can small businesses continue to compete in the inbox? Something as simple as an automated welcome email ensures that small businesses can strike when the iron’s hot and reach new subscribers at the exact time that they’re highly engaged with a business. And it’s time small businesses embraced it. The inbox is different: Delivering engaging experiences is a lot harder when all you have to go on is a name and email address. Small businesses know their customers better than anyone, so they already have a big leg up in the personalization game. Adding polls the way McDeavitt does makes her company's emails more interactive and boosts her click-through rates to an enviable 30 percent. Options include customizable mobile-responsive email templates, contact-management and reporting tools that makes things like automation and AI simple and accessible. Ultimately, automation, AI and personalization are all trends that are accessible to any business, and will give small businesses the ability to compete -- without breaking a sweat.
  • 5 Ways Small Business Owners Can Benefit from Artificial Intelligence Today

    Since efficient AI/ML solutions require vast volumes of costly data to train, small companies are often reluctant to integrate AI into their business workflow. These days, small businesses can benefit from AI functionality embedded into popular CRM platforms like SalesForce. Einstein AI can help small businesses analyze consumer sentiments in recorded phone conversations, emails, social media posts and customer reviews, evaluate the customer feedback, and adjust marketing and lead generation activities accordingly. With AI-enabled CRM, small businesses can automatically get more insights from their customer data and make their marketing and sales teams more efficient and consumers more satisfied. To make support agents more efficient, small businesses can integrate AI software into in-house customer services. Using AI marketing solutions, small companies can find the best marketing strategy and dramatically reduce their CPC (cost per click) thanks to the sentiment analysis algorithms that analyze customer engagement with their marketing campaigns. AI for competitive intelligence When your competitors produce gigabytes of content and hundreds of updates each day, it may be hard to keep track of their strategies. In addition, AI-enabled competitive intelligence involves powerful analytical capabilities that allow for instant identification of competitors' product gaps, weaknesses and strengths which can be used to adjust your own business strategy and be never blindsided by the competitor's actions. For example, with such AI-enabled tools as Monkey Learn, small companies can use sentiment analysis and entity extraction in their Google Sheets, CSV and Excel data without any coding. Instead of hiring additional data scientists and marketing specialists, small companies can use third-party tools with easy-to-use interfaces and efficient machine learning functionality to plug their data and workflow into intelligent platforms.
  • Until Robots Destroy Us All (!), ‘AIM’ High With AI Marketing

    So, for startups especially that are looking to grow their viability and expand their consumer reach, AI presents lucrative marketing opportunities entrepreneurs simply can't ignore. While AI may have begun as a thought experiment relegated to computer science or robotics contexts -- both real and imagined -- marketing and growing a product's reach have become a major deployment for it these days. With those leads, AIM can then help organizations create personalized messaging, content and campaigns, and it can analyze that content’s effectiveness. Here, artificial intelligence marketing is particularly apt, because AI can extract patterns or insights from data sets. While not the most deep-thinking tool available, Google Analytics is pretty user friendly, and it offers a solid set of monitoring capabilities to help entrepreneurs understand how people interact with their company's content. To take AIM to the next level, entrepreneurs should next consider using a product like Mixpanel, which automates much of the user-interaction research regarding user behavior. Apart from just tracking usage, Mixpanel also gives automated insights into how consumers use its software; it offers suggestions, taps into push notifications, tracks consumer engagement and can even do a deep dive of the marketing "funnel," pinpointing where consumers are dropping off and why. It can help creatives experience how a product functions and might evolve. With AI offering so many possibilities and opportunities, entrepreneurs who don't capitalize on the opportunities offered by these relatively lost-cost tools, to craft more effective and more lucrative marketing campaigns, are simply missing the boat.
  • Instead of Staffing Up For Your Marketing Campaign, Build A Chatbot.

    While often considered a simple customer service tool, these machines can now help businesses automate a huge variety of processes. You need to know how to build a chatbot for your marketing campaign and how you can make the most of it. With that in mind, you can now integrate your chatbot into your social media advertising and digital marketing campaigns as a whole. Moreover, these chatbots can be specifically designed to help with your online marketing campaigns by: Integrating with your social media profiles Providing a self-service option with a chance to upsell and cross-sell Sending personalized promotions, offers, and deals, on demand Monetizing your social media profiles by integrating with major payment systems How to Build a Chatbot for Your Marketing Campaign Simply building a chatbot is not enough to effectively implement it into your organization's scheme. By implementing a chatbot into your marketing campaign, it's important to have a vision for it. Know which part of your campaign you want your chatbot to focus on and design it once you have these measurable goals in mind. Allow Your Chatbot to Be Proactive Many businesses have a reactive approach to customer engagement. Deliver Personalized Content and Promotion One of the best and most practical features that modern chatbots can offer is the delivery of on demand personalized promotions and offers to consumers. Nurture Your Leads To create an effective chatbot for your marketing campaign, you first need to establish your buyer personas. The chatbot you implement for your marketing campaign can work closely with your sales team, nurturing your leads as they go through their buyer journey, eventually leading them onto your sales department.

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