artificial intelligence

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  • How Can Small Businesses Compete in the New Age of Email Marketing? 3 Ways.

    So, all I'm saying here is that email marketing has changed immensely since the first email marketing tool for small businesses was introduced way back in 1998. The only difference is that large corporations have the benefit of big marketing budgets that can afford talent and advanced marketing tools. So, how can small businesses continue to compete in the inbox? Something as simple as an automated welcome email ensures that small businesses can strike when the iron’s hot and reach new subscribers at the exact time that they’re highly engaged with a business. And it’s time small businesses embraced it. The inbox is different: Delivering engaging experiences is a lot harder when all you have to go on is a name and email address. Small businesses know their customers better than anyone, so they already have a big leg up in the personalization game. Adding polls the way McDeavitt does makes her company's emails more interactive and boosts her click-through rates to an enviable 30 percent. Options include customizable mobile-responsive email templates, contact-management and reporting tools that makes things like automation and AI simple and accessible. Ultimately, automation, AI and personalization are all trends that are accessible to any business, and will give small businesses the ability to compete -- without breaking a sweat.
  • 5 Ways Small Business Owners Can Benefit from Artificial Intelligence Today

    Since efficient AI/ML solutions require vast volumes of costly data to train, small companies are often reluctant to integrate AI into their business workflow. These days, small businesses can benefit from AI functionality embedded into popular CRM platforms like SalesForce. Einstein AI can help small businesses analyze consumer sentiments in recorded phone conversations, emails, social media posts and customer reviews, evaluate the customer feedback, and adjust marketing and lead generation activities accordingly. With AI-enabled CRM, small businesses can automatically get more insights from their customer data and make their marketing and sales teams more efficient and consumers more satisfied. To make support agents more efficient, small businesses can integrate AI software into in-house customer services. Using AI marketing solutions, small companies can find the best marketing strategy and dramatically reduce their CPC (cost per click) thanks to the sentiment analysis algorithms that analyze customer engagement with their marketing campaigns. AI for competitive intelligence When your competitors produce gigabytes of content and hundreds of updates each day, it may be hard to keep track of their strategies. In addition, AI-enabled competitive intelligence involves powerful analytical capabilities that allow for instant identification of competitors' product gaps, weaknesses and strengths which can be used to adjust your own business strategy and be never blindsided by the competitor's actions. For example, with such AI-enabled tools as Monkey Learn, small companies can use sentiment analysis and entity extraction in their Google Sheets, CSV and Excel data without any coding. Instead of hiring additional data scientists and marketing specialists, small companies can use third-party tools with easy-to-use interfaces and efficient machine learning functionality to plug their data and workflow into intelligent platforms.
  • Until Robots Destroy Us All (!), ‘AIM’ High With AI Marketing

    So, for startups especially that are looking to grow their viability and expand their consumer reach, AI presents lucrative marketing opportunities entrepreneurs simply can't ignore. While AI may have begun as a thought experiment relegated to computer science or robotics contexts -- both real and imagined -- marketing and growing a product's reach have become a major deployment for it these days. With those leads, AIM can then help organizations create personalized messaging, content and campaigns, and it can analyze that content’s effectiveness. Here, artificial intelligence marketing is particularly apt, because AI can extract patterns or insights from data sets. While not the most deep-thinking tool available, Google Analytics is pretty user friendly, and it offers a solid set of monitoring capabilities to help entrepreneurs understand how people interact with their company's content. To take AIM to the next level, entrepreneurs should next consider using a product like Mixpanel, which automates much of the user-interaction research regarding user behavior. Apart from just tracking usage, Mixpanel also gives automated insights into how consumers use its software; it offers suggestions, taps into push notifications, tracks consumer engagement and can even do a deep dive of the marketing "funnel," pinpointing where consumers are dropping off and why. It can help creatives experience how a product functions and might evolve. With AI offering so many possibilities and opportunities, entrepreneurs who don't capitalize on the opportunities offered by these relatively lost-cost tools, to craft more effective and more lucrative marketing campaigns, are simply missing the boat.
  • Instead of Staffing Up For Your Marketing Campaign, Build A Chatbot.

    While often considered a simple customer service tool, these machines can now help businesses automate a huge variety of processes. You need to know how to build a chatbot for your marketing campaign and how you can make the most of it. With that in mind, you can now integrate your chatbot into your social media advertising and digital marketing campaigns as a whole. Moreover, these chatbots can be specifically designed to help with your online marketing campaigns by: Integrating with your social media profiles Providing a self-service option with a chance to upsell and cross-sell Sending personalized promotions, offers, and deals, on demand Monetizing your social media profiles by integrating with major payment systems How to Build a Chatbot for Your Marketing Campaign Simply building a chatbot is not enough to effectively implement it into your organization's scheme. By implementing a chatbot into your marketing campaign, it's important to have a vision for it. Know which part of your campaign you want your chatbot to focus on and design it once you have these measurable goals in mind. Allow Your Chatbot to Be Proactive Many businesses have a reactive approach to customer engagement. Deliver Personalized Content and Promotion One of the best and most practical features that modern chatbots can offer is the delivery of on demand personalized promotions and offers to consumers. Nurture Your Leads To create an effective chatbot for your marketing campaign, you first need to establish your buyer personas. The chatbot you implement for your marketing campaign can work closely with your sales team, nurturing your leads as they go through their buyer journey, eventually leading them onto your sales department.
  • 3 Ways AI Is Upending the B2B Sales Experience

    The question has changed from “how do we get data?” to “what do we do with it?” Forrester found that enterprises plan on increasing investment in artificial intelligence (AI) by 300 percent in 2017. One area of major AI investments will be sales. Content and meeting preparation processes are also primed for AI, particularly through natural language processing (NLP). NLP will also improve how sales reps prepare for meetings by bringing context front-and-center. By leveraging data accrued from past meetings across the sales organizations, sales reps will know what pieces of content -- and even what order of slides -- will work best for the particular combination of buyers in the room during a presentation. Eighty percent of B2B sales organizations find personalized interactions to be most effective with buyers. With AI processing data from the entire marketing, sales and UX technology stacks, lead scoring will become exponentially more granular, where sales reps are handed personalized blueprints on how to approach each lead as an individual. Our sales team of 60 schedules about 3,600 meetings per month. If each meeting takes 10 minutes of sending calendar invites back and forth and including new attendees, the result is 600 hours per month wasted scheduling meetings. Big data investments have allowed data to be collected from all areas of the customer experience, from first touch to the monitoring of products they end up using.
  • 4 Ways Artificial Intelligence Can Help You Make More Sales

    AI also has the potential to improve your B2B lead generation, starting with the four reasons below. When you are contacting accurate data from the first stage of the prospecting process, it drastically improves your overall success. They can arrive at the office daily with ultra-qualified leads thanks to AI. Automated marketing is nothing new -- from automated social media posting to email drip sequences, there are plenty of automation tools available to help generate leads. These targeted messages increase your conversion rates because you are sending them automated marketing that is more likely to convert them based on data AI is able to identify. A salesperson would need to take the time to create a personalized email and write it in a certain voice/tone depending on several factors. Now, AI is able to give your automation more of a human-feel. It takes six to eight touches to generate a viable sales lead and there are preferred times to contact leads as well as response times that all come into play, as well. B2B leads need to be followed up with quickly, and AI can streamline the process. Imagine if a prospect in your sales funnel took an action at 3 a.m. that signaled a high level of interest -- you could wait six hours until your sales team arrives at the office, or you can implement AI to contact them right away, which greatly increases the likelihood of them converting.
  • 5 Ways Artificial Intelligence Can Impact Your Marketing Strategy

    5 Ways Artificial Intelligence Can Positively Impact Your Marketing Strategy. And artificial intelligence is going to make it easy. However with the real-time personalization provided by AI, marketers will gain the ability to deliver different experiences to individual customers visiting their site or reading their emails, based on their previous behavior or demographic data. The broad customer behavioral patterns are aligned with individual members, and as per reports, the technology has thus far helped USAA improve their guess rate from 50% to 88% accuracy. Many companies already use artificial intelligence to suggest or recommend new offers based on their subscribers’ activities and other demographics. The need for AI in the security domain is extreme. And if their data isn’t secure, all your efforts will go to waste. But what if that content can be automated? Still, if reasonably high-quality content can be generated with the help of AI, it will undeniably help marketers deal with the increase in competition and writing content at scale. Google implemented machine learning in search, advertisements and recommendations on YouTube years ago, and it’s high time for marketers across the globe to take steps toward doing the same.

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