Jim Kelly, founder of Industolutions, a curated collection of B2B success stories. Industolutions is also a specialty sponsor of Content Marketing World 2018.
Much has been written (and rewritten!) about B2B case studies over the years. By now, marketing professionals understand why they are useful and how to write them, while vendors understand how the case study can highlight their products and services. However, an in-depth analysis of the B2B case study universe as a whole is missing.
Such knowledge would enable marketers to extract great value from data and metrics around the B2B case study — how case studies are leveraged by their competitors, how many are out there, how the big players in the market use them etc. This information would allow marketing teams to benchmark against industry standards and improve their own positioning.
This data is available via Industolutions.com, the world’s largest collection of B2B case studies. This is our State of the Nation — a way to assemble and disseminate key market insights about B2B case studies and identify trends that emerge over time. Here is a summary of our findings:
- We analyzed 300,000 case…