As we get closer to CMWorld, we hope you’re diligently working on your presentation! In Tamsen’s first video, she talked about the context of your presentation; in the second, she focused on how to refine the fundamental concepts. (If you missed those first two videos, don’t worry you can view Tip #1 here and Tip #2 here.) In this video, Tamsen explains how to take those fundamental concepts and string those together to create an outline.
The main question you need to ask yourself is this:
How do I make sure the audience gets what it needs – not just that they get the big concepts – but that they move through those concepts with me?
As Tamsen explains, think of those concepts she discussed last time:…
The digital audience insights you need to build, manage and market to your digital audiences.
