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    Rubicon Project (NYSE: RUBI) Reports In-Line Q1 EPS, Revenues Beat Estimates

    Rubicon Project (NYSE: RUBI) Reports In-Line Q1 EPS, Revenues Beat Estimates

    10 Hilarious Zoom backgrounds to use During Your Next Team Meeting

    10 Hilarious Zoom backgrounds to use During Your Next Team Meeting

    How the Coronavirus Is Disrupting the Global Advertising and Media Industry

    How the Coronavirus Is Disrupting the Global Advertising and Media Industry

    AdTECH: OOH DOOH – Toronto: Registration, Speakers and Agenda

    AdTECH: OOH DOOH – Toronto: Registration, Speakers and Agenda

    The Trade Desk (NASDAQ: TTD) tops Q4 2019 earnings and revenue forecast

    The Trade Desk (NASDAQ: TTD) tops Q4 2019 earnings and revenue forecast

    Programmatic I/O May 11-12 2020 / San Francisco from AdExchanger

    Programmatic I/O May 11-12 2020 / San Francisco from AdExchanger

    Hulu marketing chief Kelly Campbell named President of the Disney streaming service

    Hulu marketing chief Kelly Campbell named President of the Disney streaming service

    5 Marketing Case Studies and Guides To Improve Your ROI In 2019

    5 Marketing Case Studies and Guides To Improve Your ROI In 2019

    A Quick 2019 Digital Marketing Review For Small Businesses

    A Quick 2019 Digital Marketing Review For Small Businesses

    Trending Tags

    • Digital Marketing
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      • SEO Search Engine Marketing
      • Influencer marketing
      • Email Marketing
      • Programmatic Advertising
      • Digital Out of Home
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      • Marketing Automation
      • Audience Data
      • Ad Fraud
      How Click Fraud is Hurting The Affiliate Industry

      How Click Fraud is Hurting The Affiliate Industry

      4 Influencer Marketing Truths You Should Know

      4 Influencer Marketing Truths You Should Know

      7 Pro Tips to Stay Out of the Spam Box with Email Marketing

      7 Pro Tips to Stay Out of the Spam Box with Email Marketing

      Using Influencer Marketing to leverage your resources and grow your business

      Using Influencer Marketing to leverage your resources and grow your business

      7 TikTok Statistics Marketers Need to Know in 2020

      7 TikTok Statistics Marketers Need to Know in 2020

      How to guide to start your influencer marketing on instagram

      How to guide to start your influencer marketing on instagram

      5 ways to make success out of your PPC advertising campaign

      5 ways to make success out of your PPC advertising campaign

      3 ways ecommerce sites can prevent friendly fraud

      3 ways ecommerce sites can prevent friendly fraud

      5 Fundamentals of Search Engine Optimization (SEO)

      5 Fundamentals of Search Engine Optimization (SEO)

      Trending Tags

      • Social Media Marketing
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        • Instagram
        • Facebook
        • LinkedIn
        • Twitter
        • Social Ads
        7 TikTok Statistics Marketers Need to Know in 2020

        7 TikTok Statistics Marketers Need to Know in 2020

        How to Increase Your Business’ Social Media Marketing ROI

        How to Increase Your Business’ Social Media Marketing ROI

        7 Step Guide to Getting More Clients From LinkedIn

        7 Step Guide to Getting More Clients From LinkedIn

        Use These 9 Tools to Create Beautiful, Shareable Content

        Use These 9 Tools to Create Beautiful, Shareable Content

        How to guide to start your influencer marketing on instagram

        How to guide to start your influencer marketing on instagram

        9 Pro Tips to Get The Most From Your Instagram Live’s

        9 Pro Tips to Get The Most From Your Instagram Live’s

        Twitter is preventing some brands from including COVID-19 in ads

        Twitter is preventing some brands from including COVID-19 in ads

        Facebook is testing a large ‘F’ Button in the new UI update

        Facebook is testing a large ‘F’ Button in the new UI update

        How to Delete a Facebook Group

        How to Delete a Facebook Group

      • Content Marketing
        Use These 9 Tools to Create Beautiful, Shareable Content

        Use These 9 Tools to Create Beautiful, Shareable Content

        7 Steps To Your Winning Content Strategy in 2020

        7 Steps To Your Winning Content Strategy in 2020

        What Your Content Management Process is Missing

        What Your Content Management Process is Missing

        How to boost your video content

        Content Creating Mistakes You Must Avoid

        Content Creating Mistakes You Must Avoid

        NLP Chatbots: The Most Intelligent Content Marketing Tool

        NLP Chatbots: The Most Intelligent Content Marketing Tool

        Crazy Effective Content Marketing Promotion

        Crazy Effective Content Marketing Promotion

        The 2019 Branding Basics You Need to Know

        The 2019 Branding Basics You Need to Know

        Need More from Email Marketing? Learn from Competitors

        Need More from Email Marketing? Learn from Competitors

      • Audience Strategy
        7 Step Guide to Getting More Clients From LinkedIn

        7 Step Guide to Getting More Clients From LinkedIn

        Why You Need A Voice Search Audience Marketing Strategy

        Why You Need A Voice Search Audience Marketing Strategy

        37% of All Mobile Internet Traffic & Audience Reach Comes From Youtube

        37% of All Mobile Internet Traffic & Audience Reach Comes From Youtube

        How to Craft a Tenacious Strategy to Improve Customer Retention Online

        How to Craft a Tenacious Strategy to Improve Customer Retention Online

        The Perfect Instagram Hashtag Strategy

        The Perfect Instagram Hashtag Strategy

        INTRODUCING oneQube [AMP] Cloud-Based Digital Audience Management Platform

        INTRODUCING oneQube [AMP] Cloud-Based Digital Audience Management Platform

        Marketing Strategies You Can Use From Microsoft, Netflix, Walmart and Adobe

        Marketing Strategies You Can Use From Microsoft, Netflix, Walmart and Adobe

        Stop! Before You Launch an Initial Coin Offering, You Need to First Build a Community.

        3 Ways Startups Can Build Loyalty With Millennial Customers

        3 Ways Startups Can Build Loyalty With Millennial Customers

      No Result
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      • Marketing
        • All
        • In The News
        • Marketing Events
        • Case Studies
        Rubicon Project (NYSE: RUBI) Reports In-Line Q1 EPS, Revenues Beat Estimates

        Rubicon Project (NYSE: RUBI) Reports In-Line Q1 EPS, Revenues Beat Estimates

        10 Hilarious Zoom backgrounds to use During Your Next Team Meeting

        10 Hilarious Zoom backgrounds to use During Your Next Team Meeting

        How the Coronavirus Is Disrupting the Global Advertising and Media Industry

        How the Coronavirus Is Disrupting the Global Advertising and Media Industry

        AdTECH: OOH DOOH – Toronto: Registration, Speakers and Agenda

        AdTECH: OOH DOOH – Toronto: Registration, Speakers and Agenda

        The Trade Desk (NASDAQ: TTD) tops Q4 2019 earnings and revenue forecast

        The Trade Desk (NASDAQ: TTD) tops Q4 2019 earnings and revenue forecast

        Programmatic I/O May 11-12 2020 / San Francisco from AdExchanger

        Programmatic I/O May 11-12 2020 / San Francisco from AdExchanger

        Hulu marketing chief Kelly Campbell named President of the Disney streaming service

        Hulu marketing chief Kelly Campbell named President of the Disney streaming service

        5 Marketing Case Studies and Guides To Improve Your ROI In 2019

        5 Marketing Case Studies and Guides To Improve Your ROI In 2019

        A Quick 2019 Digital Marketing Review For Small Businesses

        A Quick 2019 Digital Marketing Review For Small Businesses

        Trending Tags

        • Digital Marketing
          • All
          • SEO Search Engine Marketing
          • Influencer marketing
          • Email Marketing
          • Programmatic Advertising
          • Digital Out of Home
          • Artificial Intelligence
          • Marketing Automation
          • Audience Data
          • Ad Fraud
          How Click Fraud is Hurting The Affiliate Industry

          How Click Fraud is Hurting The Affiliate Industry

          4 Influencer Marketing Truths You Should Know

          4 Influencer Marketing Truths You Should Know

          7 Pro Tips to Stay Out of the Spam Box with Email Marketing

          7 Pro Tips to Stay Out of the Spam Box with Email Marketing

          Using Influencer Marketing to leverage your resources and grow your business

          Using Influencer Marketing to leverage your resources and grow your business

          7 TikTok Statistics Marketers Need to Know in 2020

          7 TikTok Statistics Marketers Need to Know in 2020

          How to guide to start your influencer marketing on instagram

          How to guide to start your influencer marketing on instagram

          5 ways to make success out of your PPC advertising campaign

          5 ways to make success out of your PPC advertising campaign

          3 ways ecommerce sites can prevent friendly fraud

          3 ways ecommerce sites can prevent friendly fraud

          5 Fundamentals of Search Engine Optimization (SEO)

          5 Fundamentals of Search Engine Optimization (SEO)

          Trending Tags

          • Social Media Marketing
            • All
            • Instagram
            • Facebook
            • LinkedIn
            • Twitter
            • Social Ads
            7 TikTok Statistics Marketers Need to Know in 2020

            7 TikTok Statistics Marketers Need to Know in 2020

            How to Increase Your Business’ Social Media Marketing ROI

            How to Increase Your Business’ Social Media Marketing ROI

            7 Step Guide to Getting More Clients From LinkedIn

            7 Step Guide to Getting More Clients From LinkedIn

            Use These 9 Tools to Create Beautiful, Shareable Content

            Use These 9 Tools to Create Beautiful, Shareable Content

            How to guide to start your influencer marketing on instagram

            How to guide to start your influencer marketing on instagram

            9 Pro Tips to Get The Most From Your Instagram Live’s

            9 Pro Tips to Get The Most From Your Instagram Live’s

            Twitter is preventing some brands from including COVID-19 in ads

            Twitter is preventing some brands from including COVID-19 in ads

            Facebook is testing a large ‘F’ Button in the new UI update

            Facebook is testing a large ‘F’ Button in the new UI update

            How to Delete a Facebook Group

            How to Delete a Facebook Group

          • Content Marketing
            Use These 9 Tools to Create Beautiful, Shareable Content

            Use These 9 Tools to Create Beautiful, Shareable Content

            7 Steps To Your Winning Content Strategy in 2020

            7 Steps To Your Winning Content Strategy in 2020

            What Your Content Management Process is Missing

            What Your Content Management Process is Missing

            How to boost your video content

            Content Creating Mistakes You Must Avoid

            Content Creating Mistakes You Must Avoid

            NLP Chatbots: The Most Intelligent Content Marketing Tool

            NLP Chatbots: The Most Intelligent Content Marketing Tool

            Crazy Effective Content Marketing Promotion

            Crazy Effective Content Marketing Promotion

            The 2019 Branding Basics You Need to Know

            The 2019 Branding Basics You Need to Know

            Need More from Email Marketing? Learn from Competitors

            Need More from Email Marketing? Learn from Competitors

          • Audience Strategy
            7 Step Guide to Getting More Clients From LinkedIn

            7 Step Guide to Getting More Clients From LinkedIn

            Why You Need A Voice Search Audience Marketing Strategy

            Why You Need A Voice Search Audience Marketing Strategy

            37% of All Mobile Internet Traffic & Audience Reach Comes From Youtube

            37% of All Mobile Internet Traffic & Audience Reach Comes From Youtube

            How to Craft a Tenacious Strategy to Improve Customer Retention Online

            How to Craft a Tenacious Strategy to Improve Customer Retention Online

            The Perfect Instagram Hashtag Strategy

            The Perfect Instagram Hashtag Strategy

            INTRODUCING oneQube [AMP] Cloud-Based Digital Audience Management Platform

            INTRODUCING oneQube [AMP] Cloud-Based Digital Audience Management Platform

            Marketing Strategies You Can Use From Microsoft, Netflix, Walmart and Adobe

            Marketing Strategies You Can Use From Microsoft, Netflix, Walmart and Adobe

            Stop! Before You Launch an Initial Coin Offering, You Need to First Build a Community.

            3 Ways Startups Can Build Loyalty With Millennial Customers

            3 Ways Startups Can Build Loyalty With Millennial Customers

          No Result
          View All Result
          oneQube
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          How to Make Your Video Rank Number One on YouTube (Case Study)

          mm by Audience Team
          June 8, 2018
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          Author: Juan Jose Mendez / Source: Jeffbullas’s Blog

          Rank Number One on YouTube - header image

          You know it and we know it – being visible on YouTube has become essential to any company that wants to promote their brand through video marketing.

          RelatedPosts

          5 Marketing Case Studies and Guides To Improve Your ROI In 2019

          How We Got a 32% Organic Traffic Boost from 4 On-Page SEO Changes [Case Study]

          32 B2B Content Marketing Case Studies for 2018

          The problem is that being found by your potential customers on YouTube isn’t that easy – you have to beat millions of competitors with larger budgets and brighter videos.

          Being visible on YouTube and ranking high in its search results requires thorough search engine optimization (SEO), a wise distribution plan and, above all, a quality marketing video.

          Today you’ll learn the basics on how to rank number one on YouTube with your own video. But I’ll not just describe how to do it; I’ll explain and demonstrate each step by using a successful case study from Yum Yum Videos: their explainer video got ranked number one on YouTube under the most valuable business keywords in just 3 months, so it will serve us as a clear example on each step.

          You can also get the free step-by-step eBook “How To Rank #1 on YouTube” which expands on this effective strategy.

          Now let’s start this exciting video SEO journey with the first question:

          Why YouTube?

          You might wonder: why choose YouTube as a video hosting site? And why spend time and effort reading this piece to gain a good position in its search engine rankings?

          First of all, with over 1 billion active users worldwide, YouTube is the 2nd largest search engine in the world (behind its owner Google, but above Yahoo! and Bing) so it’s not just an average hosting site.

          Then, what many people don’t take into account is that YouTube is also a massive social network; it actually happens to be the world’s 3rd largest social network, behind Facebook and Twitter.

          This alone makes YouTube a perfect spot on the web to promote your brand.

          But the thing is, you can’t really be on YouTube without a video, and even then: you won’t rank high in the search engine without a quality marketing video, simply because yours need to stand out among the 4 billion videos that are watched on it every day… and that leads us to the next point.

          The importance of having a quality video

          The problem with marketing videos is that you need to make a quality one, or else YouTube will send it to the dark bottom of its page results, even if you spend your whole budget on advertising.

          Why is that? Because YouTube cares a lot about complete video views, and the amount of time people spend watching a video is one of the factors YouTube cares about when setting up its SERP (search engine results pages). And, let’s face it; no one would care to watch a video all the way through if it’s not well made!

          Take a look at “What is the best explainer video style for your business?”, the quality animated video that made Yum Yum Videos rank number one on YouTube:

          Now check out this simple YouTube Analytics graph to see how long viewers spent watching that video:

          Graph a - Rank Number One on YouTube

          The graph reveals that the video reached a high audience retention rate with almost 1:20 minutes per viewer on average. That doesn’t cover the entire video, but it’s a great number, considering people’s average attention span is just 8 seconds.

          You should keep in mind that only a quality marketing video makes people engaged and willing to watch it completely.

          When we say quality, we’re talking about storytelling, design and animation; something that only a professional video production company with qualified experts in each production area can offer.

          Long story short – you need a high-quality video to make your SEO strategy work and get your marketing objectives covered.

          Video SEO and keyword planning

          Ok, so you have a quality marketing video and you want it to climb up the YouTube results page. What you need now is a clever video SEO strategy and some wise keyword planning in order to optimize your video’s performance on the site.

          Let’s learn the best practices in this area:

          1. Keywords

          First of all, you should learn which words from your business niche come up frequently on YouTube and how many people usually search for a particular word by using a SEO tool such as Google’s keyword planner.

          In the case of Yum Yum Videos the most relevant business keyword is “explainer video” with over 1,600 monthly search results in the US:

          Graph b - Rank Number One on YouTube

          However, don’t fight over the most searched keyword terms because that would be really hard to rank for. I recommend using longtail keywords instead: they’re longer and contain more specific phrases, which do include your main keywords, but have less people fighting over them.

          In our case study, the longtail keyword is “the best explainer videos”.

          Longtail keywords drive precise views from potential customers way faster, helping your video to rank under the main keyword too. Once you find your own, don’t forget to use them everywhere in YouTube: titles, descriptions, tags, etc.

          2. Titles

          Titles help people get what your video is about before hitting the play button, so it’s vital to place your keywords in it.

          Here’s the title from our case study:

          Title - Rank Number One on YouTube

          Now don’t forget to keep your titles brief and direct. I recommend using less than 70 characters, because longer titles are cut off in the YouTube results page.

          On the other hand, try to avoid writing titles that don’t represent the true content in your video. Tricky or misleading titles cause a huge drop-off that will reduce your video’s performance.

          3. Thumbnails

          Thumbnails are essential SEO features because they act as the only preview for your video on the YouTube results page and suggestions. Besides, it’s proven that a spot-on thumbnail will invite more people to press play on your video, but a badly-chosen one will drive them away.

          Therefore, you should choose your thumbnails carefully.

          Here you can get a glimpse of the early-considered thumbnails from our case study (the upper-left one became the final choice):

          Thumbnail - Rank Number One on YouTube
          As with your title, don’t cheat with a misleading thumbnail. People hate tricky thumbnails.

          On the other hand, use only hi-resolution images (640×360 pixels at a minimum) and make sure that the thumbnail looks good in both small and large sizes and on different…

          Click here to read more

          Tags: YouTubecase studyRankingRecord chartYum Yum Videos
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          Audience Team

          The digital audience insights you need to build, manage and market to your digital audiences.

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