Facebook is one of the most powerful ways of reaching your target market for the products you want to sell.
Since its launch in 2007, Facebook has been improving its ad platform continuously which makes it valuable for digital marketers and other business owners.
It mainly focuses on creating a unique user experience and most companies have been vying for the limited space offered by Facebook to grow their businesses. The dilemma is that most people do not know how Facebook works or how to make it useful for their businesses. Fortunately for you, we have a range of Facebook Ad strategies that can help grow your business startup.
Here are 4 Facebook Ads strategies to grow your business startup:
- Increase The Level of Engagement
A successful Facebook marketing is usually achieved through your engagement with the targeted audience. If you want people to engage with your content, it is important to promote your posts to allow people to see it in their newsfeeds.
To test the level of engagement, start by targeting your fans and their friends. Building engagement with people who already trust or like you will kick in the social-proof aspect once their friends see it. In turn, this increases the size of your Facebook community and most of these campaigns end up getting a lot of new page likes that come as a bonus.
The design recommendations for boosting your posts
- The text should be 90 characters long (longer posts are more likely to be truncated when viewed on small screens).
- The image size should be 1200 x 900 pixels
- The image should have minimal text
- The recommended right column size is 254 x 133 pixels (you can place the ad in the right column, newsfeed or mobile.
- The use of right templates are also lead more traffic towards your post. Get new templates at brandpacks.
It is also important to promote your own content to avoid sending people away after spending a lot of money on the campaigns.
- Grow your page likes
Using ads that target your market area is the fastest way to promote your page. It is very essential to grow a Facebook community that imitates your real-life community. The likelihood of converting fans into customers and gaining customer loyalty increases when you create a vibrant and engaged Facebook page. When creating your Facebook ads, create a compelling message after making a decision on what you want to say.
It is also important to add a call to action at the end. The image you select should stand out in the newsfeed. To create a successful Facebook ad, you need to determine your target market and you should be as specific as possible.
We usually recommend choosing the name of the city where your business is located. You can also include special attributes about your audience. Track your results on a daily basis and make the changes as required to achieve your objective.
The design recommendations for promoting your page
- A headline should have 25 characters
- Text limit should not exceed 90 characters
- Include minimal text in the image
- The recommended image size is 1200 x 444 pixels
- Convert Visitors into Leads
This option has got a lot of moving parts which makes it the most advanced option among the strategies used in Facebook ads. Although Facebook ads can generate higher-quality leads by promoting conversions on your site, you need to do them right. To make this strategy effective, you will need a website landing page that has a compelling offer, a call to action and a lead form.
It is important to be deliberate when you are targeting the appropriate audience for every ad. It is usually recommended to target the person who is more likely to buy. When you are analyzing your ad performance, it is important to be diligent. Always be up to the task of making the necessary changes to improve your results.
Design recommendations on how to increase conversions to your website
- The headline should be 25 characters long
- The text should not exceed 90 characters
- Include minimal text on the image
- Your link description should be 30 characters
- The recommended image size should be 1200 x 628 pixels
It is also important to monitor the leads for an effective follow-up. Tools such as Zapier can be useful when integrating your leads into your customer relationship management (CRM).
- Drive Traffic To Your Website
There are several other ways of generating traffic besides the search engine optimization. There is much you will be missing out if you are solely relying on search traffic. Social media is now a major source of generating website traffic and has evolved over time from being an engagement medium.
Facebook ads that use this strategy allow their visitors to participate in contests and giveaways. They can also be used to increase influence and blog readership. The most exciting feature about driving traffic is that it sends people to specific product pages on your site and your email list will be growing massively.
The design recommendations on how to send people to your website
- A headline of 25 characters
- A link description of 30 characters
- The text should not exceed 90 characters
- Include minimal text to the image
- A recommended image size of 1200 x 628 pixels
Always give yourself some time to become proficient in the simple Facebook ads strategies before going to Facebook ads that are more advanced. If they are not used in the right manner, they can enhance overwhelm and probably lead to failure.
Facebook ads are very essential and they are a lucrative way in which most companies achieve their sales and marketing goals. Since you are the advertiser, you need to continue connecting with your target audience so they can make a decision on whether to take action.
Many businesses have realized the potential of Facebook ads in growing their scope of operation because people need to see your content and implement the actions you need them to take. Although Facebook ads are a game changer, the only way to succeed is to suit up and be ready to win.
Catherine Park is a connector with Caffeinated who help businesses find their audience online. She loves working in the ever-changing world of digital and is fascinated by the role content plays in today’s marketing.