Industry News – Social Media Marketing

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  • 5 Ways to Sustain High-Quality Social Care

    Just five years ago, social support was barely a consideration and now 54 percent of customers prefer it over phone or email. 5 ways to sustain high-quality social care: 1. Share performance data with your agents Make success a team effort: share performance data with your agents and include them in brainstorming fixes. What about average handling times, or CSAT? For instance, agents might note that CSAT survey response rates are low because of the time lag from sending the follow-up message. Use data to solicit agent ideas and turn your social care system into a self-sustaining feedback loop. Use bots to help scale social Because the barrier to contact on social media is lower than legacy channels, companies can see a spike in ticket volume without a corresponding increase in actual issues. Promote from within While hiring from within is not always an option, it should be your preference. Revamp your social care playbook Continued learning is key for customer service agents. Everything is an opportunity to improve While a post-honeymoon phase downtick in CSAT or FRT can at first seem demoralizing, don’t despair.
  • This PR Guru Says When It Comes to Social Media, Stop Doing These 5 Things Right Now

    Mimi Banks decided to open her own boutique, full-service social media agency after spending years working in the beauty industry. Today, she focuses on helping global beauty, luxury and lifestyle brands with social media management, influencer outreach, content creation and training. She sat down with Jessica Abo to talk about how she started MB Social and shared what you should stop doing to help your brand break through the noise online. Watch more videos from Jessica Abo on her YouTube channel here. Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre. EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Amazon Fire, Roku, Apple TV and the Entrepreneur App available on iOS and Android devices. Conversation BoldItalic Text size Small Normal Large Numbered listBulleted listQuote Add Photo Formatting Post TermsPrivacy Add Spot.IMAdd Spot.IM to your site
  • Looking for Digital Content Ideas? Watch How This Live Talk Show Is Co-Produced By Its Audience in Real Time.

    Ever wondered what a truly live talk show -- one that can react in real time to what its audience wants -- might look like? In the fourth episode of season two of Entrepreneur Network partner Mario Armstrong's Never Settle Show, Armstrong and his team try to do just that, using social media to allow the audience to help produce the show by picking subjects. The Never Settle crew teaches about personal branding and how it can unlock your dream career, then guests Rakia Reynolds and Carrie Hammer join Armstrong to talk tactical branding tips. Click play to learn from the experts and watch the next episode of Never Settle. Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre. EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Amazon Fire, Roku, Apple TV and the Entrepreneur App available on iOS and Android devices. Click here to become a part of this growing video network. Conversation BoldItalic Text size Small Normal Large Numbered listBulleted listQuote Add Photo Formatting Post TermsPrivacy Add Spot.IMAdd Spot.IM to your site
  • Digital Marketing News: Mobile Beats Desktop, YouTube Stories, Facebook for Kids?

    TopRank Marketing has partnered with Onalytica for the Women in Tech: Hot Topics and Influencers List for 2018. Of course Facebook and Google dominate video advertising with Facebook accounting for 39%, and Google’s YouTube, 27% of digital video ad spend. MediaPost Facebook tests tool to make it easier for businesses to send message blasts on Messenger. Black Friday-related terms and hashtags on Twitter had a total message volume of 1,982,019 and a potential reach of 27.5 billion. Cyber Monday was the largest online sales day in history with sales increasing to $6.59 billion. Instagram also says that more than 80 percent of Instagram accounts follow a business, with 200 million users visiting a business profile every day. Search Engine Land 2018 Digital Marketing Plans Survey Summary Report. Highlights include: Social media marketing, content marketing and the marketing technology that drives these tactics, are most effective marketing tactics. MarketingProfs Global AR & VR revenues to grow from $4.1 billion in 2016 to $79.4 billion in 2021. Sprout Social Blog On the Lighter Side Facebook Messenger Went Down Globally and Everyone Freaked Out.
  • Testing Social Media Marketing for Continuous Improvement

    Testing social media marketing isn’t always the easiest to figure out. Listen to your audience as the main strategy for testing social media marketing Technology exists to tell you what your followers are talking about. Listening to your audience can tell you the content they want to see and when they want to see it. Figuring out when to post is something every social media user thinks about—brand manager or not. Keep in mind that social interaction times are not times for social media. For example, commute times are a great time for Twitter posts as users are 181% more likely to scroll their Twitter feed during a commute. Adapt your strategy constantly to see what’s working and where you need improvement. Experiment and be creative with your social media marketing According to the Simply Measured report, posts accompanied by pictures had their information retained 650% better than text-only posts. User-generated content is also something to consider if your brand is consumer-focused. You’ll find that your metrics can and will improve if you commit to testing social media marketing on a frequent basis.
  • The Secret to Successful Content-Marketing In 2018 Is Having a Strategy, So Get One.

    According to a report by Content Marketing Institute, 83 percent of marketers consider a content strategy very effective in increasing revenue. Related: Why You Should Craft a Compelling Content Strategy for Your Small Business For instance, Cisco estimates that visual content will account for 82 percent of all internet consumer traffic by 2021. In past years, the focus has been on making websites more accessible on mobile to reach the 53 percent of global users accessing the internet on mobile. According to this report, mobile will account for nearly 80 percent of all internet usage in 2018. While it's clear that visual content is a leading factor in content marketing success, your creativity may need some boosting. Prepare to share more organizational activities with your followers, especially the "behind the scenes" content. When it comes other types of content, like recorded videos, images and blogs, only post and share high quality content. Chatbots have proven successful in customer service and the same can be witnessed in content marketing. Bots are a great way to increase brand loyalty, engagement, your understanding of consumer behavior and even conversion rates -- all of which are necessary for successful content marketing. Interactive visual content, chatbots, storytelling and increased personalization will dominate the content marketing scene in 2018.
  • 13 Creative Examples of Brands Using Twitter’s 280 Characters

    With the expanded character count, that number plummeted to only one percent of tweets hitting the limit. For businesses using Twitter as part of their marketing strategy, composing clever 280 character tweets provides an opportunity to communicate more effectively with your audience. Some brands have shown off their sense of humor by hitting the limit with jokes, others have used the longer tweets to express an impactful message. Sports brands boosting engagement with 280 character tweets Chicago Bears Daaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa Bears. Without the use of audio, the marketers behind the Chicago Bears cleverly conveyed the over-the-top Chicago accent parodied in the SNL sketch via tweet. The tweet received nearly 12,000 retweets and 53,000 likes. The catch-phrase is treasured by both fans of the team and fans of the classic sketch. With 21,000 retweets and nearly 59,000 likes, the Mariners read their audience correctly and delivered on the joke. NBA Referees Now that we all have #280Characters, we expect your Twitter complaints about specific calls against your favorite teams to be calm, well-reasoned, and full of complete sentences. — NBA Referees (@OfficialNBARefs) November 7, 2017 The National Basketball Referees Association used the 280 character extension to make light of the cyber abuse directed at them by angry fans.
  • I Read More Than 20 Instagram Studies so You Don’t Have to. Here’s What I Found.

    At Buffer, we’re big fans of using data and research to guide our social media strategy. So when it came to finding the best Instagram strategy, I turned to social media studies. But this doesn’t mean you should start posting several times per day. Which posts did better? They found that 45 percent of the brands in their study are using Instagram Stories at least once per week. When studying the Instagram accounts of the top 100 global brands in 2014, Simply Measured found that 88 percent of their posts include at least one hashtag. In the same study, Simply Measured found that posts with at least one hashtag generated an average of 13 percent more engagement while posts with a location tag received an average of 29 percent more engagement. When News Whip studied the top 20 publishers that post the most engaging Instagram videos, they found that the average video length is 30 seconds. Instagram strategy takeaway: Whether you want to increase your Instagram following, engagement, or conversion rates, user-generated content is a great strategy to experiment with. Instagram’s young audience likes current, creative, and useful content Posting frequency is not as important as posting consistency There isn’t a universal best time to post on Instagram Businesses cannot ignore Instagram Stories Using both hashtags and location tag drives the most engagement Videos might overtake images as the best content type User-generated content drives growth and conversions Caption length doesn’t affect engagement What’s your favorite Instagram study from this blog post?
  • 5 Outdated Content Marketing Tactics (And What to Do Instead)

    Yet many content marketers are using tactics that, while they once worked, are now as outdated as that original iPhone. Shallow content gets few clicks, low time on page, and high bounce rates. It takes longer to create, but you don’t have to make as much of it, either. Single Keyword Stuffing In the days of bulk content, a sure-fire way to get search engines’ attention was stuffing in keywords wherever they would fit. Now, though, you’re likely to get the opposite effect from keyword stuffing. What to Do Instead: Don’t focus on a single keyword. “7 of the Coolest Kazoos in the UK – Number 5 Will Shock You!” “They Said He Couldn’t Play His Kazoo at School – You Won’t Believe What Happened Next!” Sites like Upworthy and Buzzfeed drove millions of views with these headlines, and marketers were quick to pick up on the trend. You can talk about how great your product is out the kazoo, but who’s going to read it? Then make sure each piece of content has a next step that leads the reader further down the funnel. As I’ve said before, viral is not a content marketing strategy.
  • 7 Tips for Building a Career in Marketing (Advice and Insights From Top Founders and Investors)

    What skills do you need? In this post, we’ll share some of the insights from Product Hunt’s book — including lessons from Tim Ferriss and Reddit co-founder, Alexis Ohanian— as well as some advice on building a career in marketing from the Buffer marketing team. In Product Hunt’s book, Tim Ferriss’ #1 piece of advice for anyone looking to kickstart their career is to “Form habits around a few strengths.” And at Buffer, we’ve built our marketing team around our individual, core strengths. For example, as an Editor, I focus mainly on my strengths in content marketing and SEO: As Kevan explains in our t-shaped marketer post: Generally-speaking, everyone on the Buffer marketing team will have all the base knowledge and marketing foundation skills; plus, each teammate will have chosen at least one main channel in which they are an expert. And When I landed my role at Buffer, it was actually the second time I applied — Kevan, who’s now our Marketing Director, was also unsuccessful in his first Buffer application: Kevan used the above note as motivation and failing to land his dream job helped him to realize where he could focus his energy to improve. Focus on timeless skills Write every day. At Buffer, we love side projects. It’s also important for marketers to find the truth in what we’re sharing. Editorial Director, Dan Levy, explains on Moz: I once had a blog post queued up and ready to go live first thing the next morning until our eagle-eyed social strategist recognized one of the case studies cited in the post and noticed that the author had completely misinterpreted the results. What would your advice be for someone looking to build a career in marketing?

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