Industry News – Content Marketing

Currently browsing: Industry News – Content Marketing
  • 4 B2B Marketing Trends You Can’t Afford to Miss in 2018

    With marketing automation, not only will you be able to automate repetitive tasks, you can also nurture prospects with highly personalized, useful content along the journey to purchase. Marketing automation is more about nurturing your prospects than selling to them. Content marketing. Content marketing is highly effective for B2B marketers to educate potential customers about best practices for their industry. To make your content initiative effective, aside from having a documented content strategy, it is vital to measure content marketing ROI as well. You’ll also need to measure various factors like traffic, brand awareness and customer engagement that you acquired through content marketing along with sales and revenue. Content personalization. Just like the previous years, LinkedIn is expected to outperform other social channels for B2B businesses. After being acquired by Microsoft in 2016, LinkedIn has released tons of features that are geared towards making LinkedIn the most efficient and cost-effective platform for reaching B2B audience. B2B marketers are making more data driven decisions with LinkedIn than ever before, and the trend is expected to continue in 2018 as well.
  • Why You Should Invest in Your Brand Advocates (And How To Do It)

    Scroll through any leading marketing blog and you’re likely to find an abundance of articles on PPC advertising, content marketing, and SEO. In fact, when your customers are promoting your business for you, this frees up valuable time for you to work on other objectives. While Taco Bell has an excellent social media presence, one campaign, in particular, caught my attention. For the climax of the trip, the couple were married in Taco Bell’s flagship restaurant (yes, Taco Bell actually has a wedding chapel). Consider how you can insert your brand story into a special moment for one of your brand advocates. However, you can take things a step further by featuring UGC from your advocates on your website. Unlike text reviews, video reviews from real customers are impossible to fake – which helps with social proof. Many marketers and entrepreneurs go wrong in delivering what they think their audience will value rather than what they actually value. Since brand advocates are representative of your customer base as a whole, you’ll find that pain points are common – so by tackling these issues in your content, you’ll help everyone who consumes your content (not just your advocates). Sure, everyone loves a discount – but they remember the times when a human reached out to them and went above all expectations in order to help them.
  • Academy Pro: A WordPress Theme for Online Courses and Membership Sites

    Introducing Academy Pro … the theme for online course creators, membership site owners, and educational content marketers. Academy Pro is the latest premium theme from StudioPress, designed specifically for people in the business of online content and community. Read on to discover all the features and benefits you get with this theme, and how it will help you grow your business. These types of sites need to explain all of their hidden value, demonstrate authority, and tease their content — without being off-putting, losing trust, or giving all your exclusive ideas away. Why Academy Pro theme is the solution for online course creators, membership site owners, and educational content marketers Yes, it’s quick and easy to customize, as you are increasingly requesting from us … and of course it looks great. You can rest assured it is well-crafted, search optimized, and secure. Plus, you will be positioned to get more email opt-ins, so that you can easily build your prospect list with quality subscribers, faster. We also heard your requests about video, so it’s a snap to show and tell with embedded video right on the home page. Academy Pro is available today. Go ahead and check out the full demo site right now.
  • What to Do After You Press Record: A Formula for Videos People Love

    Here’s her answer in one tidy image: Here are the nine parts of Amy’s authority video formula (moving from left to right, from the video start to its finish): Put your main subject first. Give people the loyalty treatment Treat people as if they’ve been loyal followers for years. In the video below, she reinforces this point, saying, “If you treat your audience like they are loyal, they quickly will become loyal.” In explaining why you shouldn’t introduce yourself in the beginning, she puts it this way: Get into the reason that people decided to show up for your video, and I guarantee you, your conversions will change dramatically because you will be recruiting people who are brand advocates and addicted to your videos, not just people stumbling upon something in search. Engage people in the first eight seconds On average, Amy points out, people decide whether to keep watching a YouTube video in the first eight seconds, and in even less time on other channels. As an example of Amy’s own generosity, here’s a video in which she declares, “It is amazing how much you can grow over time,” as she shares 19 minutes of vlogging advice she wishes she’d had when she started. You can’t just display the thing you want people to do. Tell them what to do next,” Amy says. Don’t make too many calls to action, though. If you give people too many things to do, they do nothing. Choose the thing or two.” In the final 20 seconds of this video, for example, Amy makes two clear calls to action: Subscribe to her channel, and leave a comment.
  • The Murky World of Influencer Marketing: How Non-Disclosure Can Hurt Your Brand

    Whom do you trust? When it comes to trusted sources of information, a word-of-mouth recommendation always ranks highly. When is a social media post an ad? And some are eager to make these paid endorsements appear as naturally occurring word-of-mouth recommendations … anything but a far less trusted advertisement. Are influencers’ audiences ignorant? So far, so marketing 101. While Robbie originally included the hashtag #ad in the post, some eagle-eyed fans spotted that it was deleted soon after and replaced with #glasto. Understandably, her followers were confused; was the original hashtag a mistake or was this really a paid post trying not to be? Yet, a recent study found that a staggering 93% of sponsored content posted by A-list influencers on Instagram did not adequately disclose the paid brand relationship. But instead of tapping into the greater trust created by word of mouth, their approach is actually eroding trust in social media even further.
  • What Do Google’s New, Longer Snippets Mean for SEO? – Whiteboard Friday

    Snippets and meta descriptions have brand-new character limits, and it's a big change for Google and SEOs alike. Learn about what's new, when it changed, and what it all means for SEO in this edition of Whiteboard Friday. This is the display length of the snippet for any given result in the search results that Google provides. So this snippet here is 266 characters that Google is displaying. So the change that happened here is that Google updated basically two things. In fact, we and other data providers, that collect a lot of search results, didn't find many that extended beyond 300. Many of those, because they're still pulling old meta descriptions or meta descriptions that SEO has optimized for the 165-character limit, are still very short. It changes how marketers should write and optimize the meta description. We're going to be trying to entice people to click, but we're going to be very conscientious that we want to try and answer a lot of this in the search result itself, because if we can, there's a good chance that Google will rank us higher, even if we're actually sort of sacrificing clicks by helping the searcher get the answer they need in the search result. Number one, make a priority list — you should probably already have this — of your most important landing pages by search traffic, the ones that receive the most search traffic on your website, organic search.
  • Online Sales and the Importance of Branding Your Business From Day 1

    This year’s Black Friday and Cyber Monday pulled in a combined $11.6 billion dollars in online sales; that was up about 16.5 percent from last year. So, it's safe to say that when the dust settles, many online business owners and entrepreneurs will have reason to celebrate: Clearly, this year's rise in Black Friday online sales represented a shift in consumer preference for the online options available. So, with all that money going to online sales, how can you ensure that your own small business or startup will thrive? Instead, you have to invest time and capital into building an identity that resonates with your audience. Nike Unless you’ve been living under a rock for the last 30 years, if I say “Swoosh,” odds are you’ll think Nike. Or does its dominance have more to do with branding and marketing? The logo itself is not responsible for Nike’s success; it is a symbol of the Nike brand’s promise to its consumer. Dubin launched DSC in 2011 with virtually zero capital and a dream. Knowing that the story behind the brand was even more important than the product, Dubin spent virtually all of his startup capital on one thing: branding. The key is to build a strong brand that exists alongside a founder, rather than within it, so the brand can stand alone.
  • 4 Tips for Creating Mobile-First Content That Converts

    What works best for your desktop visitors may fall flat with your mobile audience. Let’s take a look at a few tips that help you to convert your mobile visitors into customers or subscribers. Some ways to effectively use sticky headers on your site to drive conversions are: Grow an email list: Add an opt-in form and ask people to subscribe to your newsletter. Create a sense of urgency: Time-sensitive offers work best with sticky headers. But visitors are more likely to engage with your popup forms if it was initiated by users themselves by clicking on the download link or any other CTA. Placing an opt-in form in the sidebar is a common practice to grow an email list. The best way to do this is by placing your email capture form before the comment section or within the content. When a visitor has stopped all activity, it means that they’re about to leave your mobile site without engaging in your marketing campaigns. As mobile usage continues to grow, having a mobile-first mindset is crucial to convert your visitors into leads and customers. By following the above tips, you can start converting your mobile audience into leads in no time.
  • 4 Reasons Why It Pays to Be Your Own Product Designer

    Part of making sure it gets expert care as it matures is hiring the best people at the appropriate stages of its development. I think designing a product is like writing a book. If you’re creating a product out of an experience you had, you are better off designing it yourself. But if you’ve been in the military and seen a gap that needs closing, you’d know exactly what to create and how to design it. And no one understands the vision better than you, the founder. Having the vision provides you with just the right kick of creativity to shape an image of your product so it reflects your company. Thus, you can validate it yourself before trying to sell it to the customer. Running the alpha test by yourself will help you identify and iron out any bugs the product may have or make any other improvements it might require. Because she knew what she was looking for in Skorch, Petrauskas was able to test it herself before rolling it out for user tests. Handling your own product design isn’t about being cheap by not hiring a product designer.
  • 10 Steps to Self-Publish Your Book Like a Bestseller

    Authoring a book reinforces your brand and position as an expert in your field. One of the recommendations is to contract professional services where necessary. Books that have an editor read better." Follow these 10 tips to create a book that is a source of pride and opportunity. Use an editor Once your transcription is complete, find a content and line editor, because no transcription service will accurately translate proper punctuation, illegible recordings, or possess the capability to flesh out your story. Format your ebook Nothing is worse than a compelling paperback cover accompanied by a subpar eBook improperly formatted. My editors and authors share books back and forth until the edits are done, and then both editor and author proof the final version. Remember your book hook The book hook is written as close to the first sentence of the book as possible and explains why are you writing the book. When you follow these steps, your readers won't have a clue whether you used a publisher or not to fulfill your creative aspirations. All they'll know is your presentation is polished -- and that you deserve the sale.

Pin It on Pinterest