Industry News – Content Marketing

Currently browsing: Industry News – Content Marketing
  • The 10 Most Annoying Types of People on Facebook

    Have you ever been to a barbecue and had to listen to someone prattle on about themselves for hours? Been invited to a friends place and viewed so many baby photos that you felt compelled to have a vasectomy! Facebook, Twitter and social media take those conversations and multiply it via the crowd. Facebook is insights, conversations and news on steroids. It is a kaleidoscope of emotions, events and the bizarre. Annoyance is noticed and often shared. Here are the results of a fun survey to find the 10 most annoying types of people on Facebook. Want to learn how to make your blog a success with social media marketing? My book – “Blogging the Smart Way – How to Create and Market a Killer Blog with Social Media” – will show you how. I also reveal the tactics I used to grow my Twitter followers to over 195,000.
  • 5 Marketing Strategies From Major Brands: What You Can Learn From Their Mistakes and Successes

    You don't need a big budget to learn from these big-budget brands. We can all learn from each other by observing what brands do in the marketplace, even if we don't have big budgets. Specifically, we're finding more and more brands making a buzz in the court of social media, and there's something to be learned from every one of them: the good and the, shall we say, not-so-good. Marketing strategy mishaps PepsiCo One of the most newsworthy marketing moments of late came from PepsiCo, which made headlines about snacks designed for women. The lesson: Make sure your branding is consistent across the board, from your product or service offering to all of your marketing materials and messaging. Bean, via Facebook and perhaps other touch-points, announced that it was no longer offering a lifetime guarantee, but rather a one-year return policy along with further consideration for defects that occur after that time. Bean kept quiet for a moment, and let other customers come to its defense by explaining the reasonableness of the policy and the need to uphold sustainable business policies. According to Gerber CEO Bill Partyka in a press release, it was Lucas's "winning smile and joyful expression" that won him the role and by the looks of the pic everyone could see why. The lesson: Make sure your marketing materials reflect your brand -- and prevailing attitudes that are relevant to your brand. Marketing is certainly a spectator sport, for big brands and small.
  • Stop! Before You Launch an Initial Coin Offering, You Need to First Build a Community.

    Consumer communities built by Blockchain businesses can give novice consumers the resources they need. The reason is that, since blockchain's inception, entrepreneurs, investors and consumers outside the development community have struggled to fully grasp just how big the prospect of a blockchain world is. Since the beginning of 2018, there has been an onslaught of condemnation against the various ICOs that are little more than scams. But, for the cryptocurrency industry, which needs to build understanding on a global scale, social platforms offer a direct gateway to worldwide audiences. Blockchain businesses, in particular, must build a community to give novice consumers the resources and support they need and connect them to those already familiar with the product and concept. Why community must come before an ICO While not everyone is yet familiar with cryptocurrencies and blockchain, the use of crypto may very well become a no-brainer in the future. So, how do you build such a community of support before launching an ICO campaign? Audiences exposed to such stories focused on real people and solutions will always forge deeper connections to your company than they will with dry content about the technological intricacies of your application. Creating a company page that highlights the key components of your application, team members and any product development , for example, could serve as the foundation of your LinkedIn efforts. Next, there's social content.
  • 5 Advertising Strategies for Entrepreneurs Coping With Facebook’s Revised News Feed

    In early January, the company tweaked the News Feed to emphasize posts from friends and family. In practice, that means that users will see fewer organic posts from brands and publishers. With these latest News Feed changes, ad prices are likely to rise. If Facebook ads have been a mainstay of your media diet, you might want to ponder how you can take advantage of changes caused by these News Feed tweaks. In particular, the change will affect publishers’ branded content efforts, which had offered a 50-70 percent margin. Consider using Messenger. While Facebook limited brands’ presence in the News Feed, the company is eagerly soliciting marketers to try out Messenger. Boost the quality of your content. If you continue to advertise on Facebook, make it count. As Facebook’s changes sink in, publishers will work harder to build their own brands and marketers will experiment with different formats.
  • Every Bootstrapping Entrepreneur Can Afford These 3 Basics of a Successful Website

    You want your site to provide people with an experience akin to a classy department store that makes customers feel important and taken care of. You need to go beyond providing features to providing a seamless user experience (UX) in the process as well. For a user experience that delivers, your website needs a strong foundation to match. Your website needs to reliably deliver the same experience, regardless of the device and operating system people use to access it. Landing page tools like Unbounce, LeadPages and Thrive Architect let you easily create focused lead capture experiences. They offer multiple page templates in the same style as well, making it easy to offer consistent design experiences across multiple types of content pages. Finally, if you have a clear path to completing a goal paved out for your site visitors, don’t distract them with gratuitous clutter. If you do, you’ll just end up overwhelming people. Your business doesn’t need a dozen links in your site navigation, a full blog sidebar, and pages you’ve created in the past. Removing anything that’s not actively moving people towards the end goal decreases distractions and makes the ideal journey even more clear to visitors.
  • 10 Credible Ways to Show the Media You’re an Expert Worth Interviewing

    If you're passionately enthusiastic about what you teach you must be very knowledgeable and skillful in your field, regardless of how long you’ve been in business. Crazy but true: My first media appearance was on a national radio show with six million listeners even though I had no website, no subscriber list and no dog training business, which was the topic I was being interviewed about! You're an author of a published book that's relevant to the topic you're pitching or being interviewed about. If you’ve had a bestselling book or you were number one on Amazon for six weeks, then this is very credible information to pass on to the media. It will automatically position you as an expert in your field. You've done other media interviews. Journalists may not always know the credibility of the qualifications that you have, but having qualifications in your field automatically positions you as an expert in your field. You’ve been a judge in a competition or show that's relevant to the topic you're pitching or being interviewed about. 8. Business success Do you have a seven-figure business? Simply by having one or more million or multi-million-dollar companies positions you as an expert to the media (regardless of how long you’ve been in business) and would be very attractive to the right journalist.
  • The Business Story Argument: A Working Framework to Pressure Test Your Story

    Its usefulness is in how it can help you pressure test an idea for a story you already have. But if you can pressure test your ideas more quickly, perhaps you can at least improve the chances of focusing only on the best ideas or provide clearer direction for your existing content marketing initiative. However an idea comes into your possession, know that every great story has four distinct parts: The human – Every great story has a human soul at its core, even if that human is a talking Lego character. In every great story, the audience can see themselves in the hero. Resistance = outcome for the audience – As content marketers, you help deliver challenges and adventures for the audience to go through. When you’ve created a great story, you should be able to provide satisfying answers to these questions: Who is your human hero? Have you truly tested your hero? The answers to these questions can be combined to get to your content mission or to pressure test the story you have in mind. Act 3: The framework in action Once you have identified answers to the seven components, you can combine them into the four parts of the great story to get to the anatomy of your content mission. You can use the four parts of your great story as the anatomy of a wonderful and differentiated argument, the heart of a great business story.
  • Can Your Blog Make Money? Here’s How to Predict Your Chances for Income.

    In a nutshell, you need to address the three areas of profitability: direct sales, advertising and affiliate marketing. No matter what monetization angle you choose, you’ll need ample traffic to support it. Though your blog will be free for you to create in most cases, it will cost time (and sometimes money) to keep your blog running. If you have something to sell, a blog can support those sales. If you have sufficient traffic, you won’t have to sell anything to your readers to make money; instead, you can generate revenue by attracting advertisers, who will pay you based on the volume of traffic you receive, or (more likely) based on the number of people who click on the ads you place. You’ll get a percentage of any sales that your links generate, and again, with sufficient traffic, that could represent a substantial stream of revenue. You’ll need to start with the right target audience. Make sure to research your target audience and existing competition before proceeding; try to find something unique that people really need. Upkeep and longevity If you want your revenue stream to last, you’ll need to make investments to keep your blog running and relevant for the foreseeable future (and ensure those costs don’t eat into your profitability): Relevance longevity. You’ll probably have to pay for things like hosting, marketing and advertising, so make sure you build those expenses into your long-term profitability plan.
  • How to Drive Marketing Results When You’re Facing Budget Cuts

    Be clear about your goal during tough times. The first thing you need to know is that, during tough times, it isn’t just your tactics and strategies that need to change. Learn how to pull data insights out of the information you have in order to achieve results. Start by proactively identifying any past marketing strategies that could put your future profits at risk. The company began to notice the results when the strategy was first executed; but the company's leaders were put into a precarious position, since 85 percent of their customers were coming from organic search. Be as critical about your content investments as you are with your SEO. How can you work existing content into your lead-nurturing sequences? I mentioned the importance of data above, but the truth is that when budget cuts are in the works, you have to be able to justify the value of every decision you make. Finally, understand that budget cuts don’t necessarily mean “DIY’ing” your marketing. After that, consider carefully whether you or a new partner will be the best person to get there.
  • Get Rid of Writer’s Block for Good

    Hey there! This week, Copyblogger combated that terrible, horrible, no good, very bad curse that can plague writers: writer’s block. And if you want an in-depth resource on how to banish writer’s block for good, creating a steady volume of great content like the pros do, you’ll probably want to check out our brand-new course for emerging content professionals — Creative Content Foundations. On Monday, Kelton Reid explained the neuroscience of writer’s block — and the strategies that brain science has for us to avoid or prevent it. You can create educational content all day long — but if you don’t understand the strategic layer, you’ll end up with meager business results. She also covers why creating content marketing is actually easier (and a lot less prone to getting blocked up) than creating plain content. Also, if you’ll be at Social Media Marketing World at the end of the month, Brian Clark and I will both be there! On Site Success, Brian Gardner and Sean Jackson talked about how to pick a great domain name for your website. That’s it for the week — thanks for your time and attention, and we’ll catch you soon! by Kelton Reid by Stefanie Flaxman by Sonia Simone by Sonia Simone by Sean Jackson by Sean Jackson & Katy Katz by Sonia Simone by Jerod Morris by Kelton Reid by Brian Clark

Pin It on Pinterest