Industry News – Audience Development

Currently browsing: Industry News – Audience Development
  • SpotX Hot Seat: Senior Manager of Audience Development

    It’s clear that SpotX has worked hard to make it that way and value the employees they have. Do your teammates play a crucial role in why you love your job? It’s the people who make it great. What does SpotX do to make your job more enjoyable? I feel like saying “keep the culture” is almost too generic and played out because what SpotX has done to maintain it’s authenticity does seem truly unique. I feel like the work I do can make a difference and that feeling is supported up the ladder. How does SpotX help with that? Yes, I have a great work life balance. SpotX recognizes how hard all of their employees work too and acknowledges their role in the company’s successes. I am able to work from home if needed or remotely from any location, which is huge for work/life balance.
  • Mandurah Performing Arts Audience Development Program gets three years’s funding from Lotterywest

    Mandurah Performing Arts Audience Development Program gets three years’s funding from Lotterywest. MANDURAH MLA David Templeman and Lotterywest Greenfields Centre newsagent Linda Brough have presented Mandurah Performing Arts Centre (MPAC) with a $336,000 Lotterywest grant to fund the Mandurah Performing Arts Audience Development Program over three years. MPAC celebrated its 20th birthday this year and Mr Templeman said it continued to be one of the most active cultural centres in Australia. “This is a fantastic program that will target marginalised and disadvantaged audiences with support to enable people in several focus areas to attend performing arts either through free or discounted tickets, morning tea for the senior section and promote targeted shows in focus areas,” he said. “I also want to acknowledge MPAC board members and chairman Rhys Williams who work passionately to bring such wonderful culture and arts products and activity to the Peel region.” MORE: Police investigate after shots fired at Ballajura home MORE: Tompkins Park: protesters say no to wave park plan MORE: UWA-led team uncovers 275 million-year-old fossilised starfish
  • Old school website equals customer service!

    Old school website equals customer service!. In looking at what else is around their area, I came across a theatre that had an old fashioned customer service set up. In their About section, they chose to leave the “Leave A Reply” on their blog format. Patrons were filling out the section with questions, and they would answer in this area as well. At first, I thought this was very old school, but then it dawned on me that everyone could not only see the answers to the frequently asked questions, but it showed they cared to get back to people in a timely fashion. There’s that C word again – Care! Perhaps there are other old school website functions that could add a human touch to your interactions with your audience members. If you need to take the DIY approach, here is my kit to get you thinking in the audience development direction! We all know we should get to know our audiences better, but how do we do this? Once purchased, your link will be available for 10 days.
  • Engagement: Outstanding – Audience Development workshop with Jo Kay

    A one day practical workshop on audience development for small theatre companies led by Audience Development expert Jo Kay 4 October 10am – 5pm Cost: £35 Doing great work with audiences, but struggling to put it down on paper? Ever applied for Grants for the Arts funding and been let down by your Public Engagement section? But to raise money to do it, you need to spend time developing bids. Which requires a whole range of skills. Nevertheless, for most companies having an audience development strategy is a must. It’s not only beneficial to give your project clear direction, it also helps supporters and funders to feel inspired by your vision, and gives them confidence in you. It will help you tackle the challenge of writing about public engagement. The workshop has been specifically designed to increase your confidence to approach the public engagement section of a Grants for the Arts application. Working on your current projects or existing ideas, and in discussion with the others in the room, you will learn what’s useful to include in an audience development plan, and how to lay the information out to make a logical and realistic strategy. By the end of the workshop you will: have a deeper understanding of what Arts Council England need from you in the public engagement section of the Grants for the Arts application form know what to include in your audience development plan be…
  • Measuring my online reach in the month of August

    Measuring my online reach in the month of August In June I wound down all my marketing client work so I could focus on monetizing my own content. And when you’re a one-man publishing operation, two weeks is an eternity to forgo publishing new content. Overall my longer form content (1,000+ words) generated 35,142 views this month, up significantly from my 5,738 article views last month. It’s hard to say where I need to get to in terms of audience reach since traffic doesn’t directly impact my business model, but I would like to reach a point where I’m seeing 80,000 views across all my longform articles each month. New subscribers I grew my email and social media subscriber base by 4,463, which is down from the 4,710 added subscribers in July. All together, I have 48,034 subscribers across social media and email. When you go months in between creating new articles, it’s difficult to build a loyal audience base. This is the first time I’ve been able to focus 100% of my time on my own content production, and I’ve only been going about it for three months. It takes consistency and time. That’s all for this month.
  • Engagement: Outstanding – Audience Development workshop with Jo Kay

    Engagement: Outstanding - Audience Development workshop with Jo Kay. A one day practical workshop on audience development for small theatre companies led by Audience Development expert Jo Kay 4 October 10am - 5pm Cost: £35 Doing great work with audiences, but struggling to put it down on paper? And whilst larger companies might have some specialist staff to write an audience development strategy or a marketing plan, for small theatre companies… well, it’s just you. Nevertheless, for most companies having an audience development strategy is a must. It will help you tackle the challenge of writing about public engagement. By the end of the workshop you will: have a deeper understanding of what Arts Council England need from you in the public engagement section of the Grants for the Arts application form know what to include in your audience development plan be able to describe who your audience is (and know who they’re not) know where to look for good sources of information on audiences understand how to identify appropriate target audiences be able to articulate how and why different types of people might engage with your work know how to demonstrate how you’ll reach them have started writing your audience development plan! Whilst that’s not a guarantee of a successful funding bid, it is a strong step towards making your project a reality. We have been very successful in the past in producing work and sourcing funding, however we recognise that in this time when the arts are moving into new ways of operating and in a funding landscape that is rapidly changing, our skill base must change and develop also. Having completed many Grants for the Arts applications we find the Public Engagement section the most challenging. How can I contact the organiser with any questions?
  • Audience Development Editor – The Tab, London

    Audience Development Editor - The Tab, London. The Tab is hiring an Audience Development Editor to join its office in Shoreditch, London. The Audience Development Editor is at the centre of that team, working closely with the Editor to ambitiously grow The Tab’s readership every month. This is a rare opportunity for a hugely talented person to play an integral part in establishing The Tab as one the UK’s biggest youth media brands. Over the next year, the Audience Development Editor will: launch a new channel, significantly grow The Tab’s audience beyond students, and shoot and edit video that will be seen by millions of young people across the country. The successful candidate will be highly ambitious for a big career in journalism, video, audience development, social media or marketing. Working within an editorial team of eight people at our office in Shoreditch, London, you will be responsible for: Choosing killer stories, pictures, and videos for our social media channels Aggressively growing The Tab’s following month on month Testing and optimising headlines, pictures, and captions for social media Shooting and editing video, including on longform and investigative projects Sending weekly social growth reports to the whole company Advising local editorial teams on how to grow their audiences Requirements A successful candidate will have: Graduated from a top university in the past 2 years with at least a 2.1 Evidence of exceptional social media account growth, or have a significant Twitter, Instagram or Facebook following A serious understanding of how the uniquely Tab engages young people on social An instinctive understanding of what goes big on the internet Evidence of brilliant organisational skills and attention to detail Demonstrated ability to take the initiative and solve problems Superb written and verbal communication skills A clear understanding of how The Tab operates and its mission within journalism Great news sense Benefits 25 days holiday per year (plus bank holidays) Company Macbook Air Breakfast provided in the office Rooftop beers and prosecco on a Friday Occasional office dog About Tab Media We have 40 staff working in our offices, where editors, developers, creatives, and salespeople are building a new way to publish stories people care about. Read more about us here. Since we were founded by three students at Cambridge University in 2009, our company has been run by young journalists and producers who like being first. From the beginning, exclusive stories from The Tab’s campus reporters have been syndicated by the biggest newspapers and TV channels on the planet.
  • Viafoura Releases Next Generation Audience Development Platform for Media Companies

    Viafoura Releases Next Generation Audience Development Platform for Media Companies. Enhanced Solution Empowers Media Brands To Drive Subscriber Rates And Online Engagement, Demonstrating Competitive Value To Advertisers Viafoura, a leader in engagement, commenting and moderation tools, has announced the release of its upgraded Next Generation Audience Development Platform. Optimized to encourage audience participation, registration and subscription within online communities, the enhanced solution provides media brands with the tools and first-party user behavior data necessary to support their market value. Clients using the next generation platform can expect to see a rise in their website’s engagement metrics due to the complete redesign of the real-time commenting user experience. This enhanced experience includes new engagement capabilities such as follow features, notification feed and news tray, web push notifications, automated moderation and more. Viafoura Readies Businesses to Enhance Audience Development Strategy The addition of follow features allows users to “follow” authors, other users, pages, sections and topics to receive real-time updates in their notification feed. They also give brands the opportunity to alert users of new replies, likes and followers, due to the platform’s one-of-a-kind integration with commenting features. This complements the platform’s existing data collection on a brand’s audience, community and specific campaigns. Currently, Viafoura’s Audience Development Platform empowers brands to increase engagement on their websites with user registration, engagement, moderation and analytics tools. These tools allow organizations to deliver a seamless user experience and capture first-party audience data, resulting in increased loyalty, revenue, and life-time value of customers.
  • Audience Development Fellow

    Audience Development Fellow. Atlas Obscura is hiring an entry-level audience development fellow to help us run our social channels. This is a great fellowship if you’re interested in social media, editorial distribution strategy, and analytics. You’ll work alongside our audience development team to invigorate growth on our social channels. The fellowship runs for six months. Responsibilities Share responsibility for the daily production of Facebook and Instagram posts, tweets, and other social content Help manage our new influencer strategy, reaching out to high-profile accounts to encourage partnerships Assist with other social media and analytics projects Ability to write compelling, clean social copy Knowledge of the social media landscape and what makes content pop on major social platforms Entrepreneurial instincts, a hands-on attitude, a healthy sense of humor, and a passion for Atlas Obscura’s mission of finding and reporting on the coolest things on the planet Experience using the Adobe Creative Suite to create social graphics. Experience using social platform reporting tools, including Facebook Insights and Twitter Analytics. To apply, please email your resume and a short cover letter detailing your interest and qualifications for the role to jordan.schultz@atlasobscura.com. Want to really impress us? Go to the atlasobscura.com home page, pick your favorite story, and mock up posts for Facebook and Twitter and describe how you would use the content for Instagram.
  • Audience development: intervista a Roberto Casarotto | Interview with Roberto Casarotto ita/eng

    Continuiamo a parlare di “audience development” con il direttore artistico di B.motion danza, Roberto Casarotto, che ci racconta che tipo di ricaduta sta avendo una progettualità che mette al primo posto il coinvolgimento attivo dei cittadini sul lavoro quotidiano della Case della Danza europee. Per prima cosa ci siamo subito accorti come questa denominazione creasse delle discrepanze su quello che era il significato di “audience development”, perché le indicazioni che venivano date in sede di bandi europei, e dalle varie politiche culturali facevano pensare più a una politica di numeri che a una crescita sostenibile e costruttiva dell’audience. Come si sono coordinate le case della danza a tal proposito? E’ un impatto molto forte, perché questo pensiero di immaginare chi sono i cittadini di oggi ci ha fatto rilevare la possibilità di proporre delle iniziative che non parlino solo a dei bianchi benestanti, appartenenti a un’élite culturale, ma di porci veramente degli interrogativi su come informiamo e comunichiamo le nostre progettualità, e su come riusciamo a coinvolgere diverse generazioni e diverse culture, e i diversi soggetti che abitano il nostro territorio. Da questi dialoghi con queste figure è nata sicuramente l’esigenza di avere un piano regolare nel tempo, non delle attività spot, e questo ci pone di fronte alla necessità di una rivisitazione critica dell’entità “Festival”, che per sua natura ha un’ articolata vita temporale, dentro uno spazio definito di 90 giorni. Roberto describes the impact of a project that gives priority to the active involvement of citizens on the daily work of European Dance Houses. The work on the audience is at the core of actions promoted by European Dance Houses, could you tell us how the planning in terms of audience development has come to life? In Bassano’s case one of the most striking examples is the “Dance Well” project, where dance enters citizens’ lives , revolutionises it, changes it, makes it better, presents it as an important art, relevant, essential to what a cultural plan can be. It’s a very strong impact, because this idea of imagining who today’s citizens are enabled us to detect the possibility of offering initiatives that don’t appeal just to well-off white people belonging to a cultural elite, but to really question our way of informing about and communicating our projects, and how we succeed in getting different generations, different cultures and different individuals living in the territory involved. traduzione by Elena Baggio » In depth, Interviews, News, Posts » Audience development: intervista a Roberto Casarotto | Interview with Roberto Casarotto ita/eng Since 20 years Theatre is at the center of her path in terms of personal enrichment and improvement in all of her relationships.

Pin It on Pinterest