We talk a lot on Copyblogger about how to write content that’s more vivid, more memorable, more distinctive.
But there’s always another side to that creative coin — the strategic side. Your content might be marvelously entertaining and engaging, but if it’s not placed in a strategic context, you’ve limited its power.
Getting smarter about strategy won’t make your work less creative or meaningful. In fact, the opposite is true.
Wise strategy makes your message more powerful, which is what we teach in our Certified Content Marketer training program. If you’d like to get all the details on how you can enroll when we reopen the doors for a limited time soon, join the waitlist here.
On Monday, our Data Analyst Loryn Thompson kicked off the week with an article about when to use (and when not to use) powerful bits of analytics code called UTM parameters. These sound a little technical, but they’re just a way for you to understand how all the different paths you’re using…