How to make your audience development content strategy powerful

And how do you use it to create a more effective content strategy? Fortunately, you don’t have to be a data scientist, but it does require both art and science to connect the…


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15,000 Instagram Stories from 200 of the World’s Top Brands Analyzed

Completion rate is determined by calculating the number of times your stories were watched from the first story frame all the way to the last story frame within the given 24-hour…


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5 Ecommerce Marketing Trends You Need To Watch In 2019

The way you market your ecommerce business today may not work tomorrow. Here are five ecommerce marketing trends your business should consider in the coming year. In 2019, expect…


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Snapchat’s New Snap Originals & What It Means for Your marketing

In this post, we’re going to take a look at the new Snap Originals announcement and discuss what it means for both Snapchat, marketers who use it, and other social media marketing…


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Are you measuring your content marketing correctly?

“I think that one of the biggest issues I see on measurement and reporting, for sure, is that the marketing metrics we use are disconnected from the things that actually impact…


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Everything You Need to Know About LinkedIn Video

Since the launch of LinkedIn native video in 2017, LinkedIn has proven that it’s more than just a platform for long-form B2B content. Plus, early findings from LinkedIn’s beta…


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How Data Insights Can Lead Your B2B Content Marketing Strategy

Then make sure your goals and benchmarks are included in your documented content marketing strategy. Get started on defining your target audience(s) by reviewing your company’s…


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How to Build a Content Dashboard that Proves Your ROI (Free Template Provided)

A content dashboard is no different. But how do you create a dashboard that proves the ROI of your content marketing efforts without getting lost in a sea of data? Create a…


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Free Instagram Presets to Make Editing Photos a Easy

Continue reading to find out: What Instagram presets are Why Instagram presets could be the secret to your photo success How to use Instagram presets for best results Plus, as a…


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