Creating a social media strategy for your brand or business can be overwhelming. In this post I’ll break down the 7 key questions you should ask before you start creating your strategy to make the process a little easier. In this post we’ll review what these questions are, and if you’d like to watch the Facebook live stream I hosted about this topic, scroll to the end of this post for the replay!
1. WHAT ARE YOUR GOALS?
The very first question to ask when creating a social media strategy is what are you goals? This question is important to answer because figuring out your goals will help you set up your social media strategy, and will determine and give you guidelines for you social media posts. Remember SMART goals? If not follow these rule:
Specific: Make your goals clear and specific so there is no confusion on what the end result should be.
Measurable: Make your goals measurable, so you know if your efforts are working.
Actionable: You’ll want to set up steps to reach your goal.
Realistic: Set goals that make sense for your brand. You’re most likely not going to gain 1 million followers overnight.
Time bound: It’s important to set time boundaries for your goals, or else you might sit on them forever.
2. WHO IS YOUR AUDIENCE?
Discovering who your audience is the second key component to creating a social media strategy and all the content that goes along with it. Figure out their demographics, and psychographics including which competitors they follow, what publications and websites they’re into etc. The more you know about who your audience is, the easier it will be to create content that bridges the gap between your brand or business and adding value to their lives.
3. WHAT IS THE CURRENT STATE OF YOUR SOCIAL MEDIA MARKETING?
Auditing where your current social media marketing strategy and presence stands is another important step in creating your social media strategy. With a clear picture of where you are you’ll have a better idea of what gaps you need to fill, or where you want…