“So much time and so little content to create.” – Said no one ever
Let’s face it marketers, creating a quantity of quality content isn’t easy. Even more so, creating a quantity of quality content that your audience cares about is even more difficult.
So, when you don’t have an unlimited budget or execution resources, what can you do?
One way to create more impactful content, is to encourage and support the creation of user generated content (UGC).
But does it really work? According to TapInfluence, 92% of consumers turn to people they know for referrals above any other source. Additionally, 88% of consumers trust online reviews written by other consumers as much as they trust recommendations from their personal contacts.
To help determine how UGC can work for your brand, the Delightful Duo which consists of MGM Resorts International’s Beverly Jackson and Microsoft’s Karianne Stinson took stage at Social Media Marketing World to share some real-world, down and dirty tips for collaborating with fans. Here are the top takeaways:
#1 – Stock Photography: Yea or Nay?
Both members of the Delightful Duo unanimously voted nay on using stock photography. But why? Authenticity is a key factor in great UGC which means if your brand is creating and sharing original images, it will inspire and encourage your audience to follow suit.
#2 – Investing in UGC