Opinions expressed by Entrepreneur contributors are their own.
Organic social reach continues to decline, thanks to a growing number of businesses joining the social media fray, and algorithm updates that favors friends over businesses. So, many companies — realizing that a post may only reach 1 percent of their entire audience — employ a strategy to repost old yet important content to reach more people. Get the most bang for their buck, so to speak.
But even if you do remember to recycle content to your social media accounts (it’s okay, forgetfulness is definitely a thing in entrepreneurship), it takes up a lot of time. You have to schedule these posts to different accounts, keep these posts in a spreadsheet somewhere that you can access later, and then reopen that file to reschedule them once again — over and over again.
Luckily, there are tools that automate social media posts, so that important, evergreen content pieces get published on a recurring schedule without more work from you or your team. You can post the same article once every month, or a graphic about a recurring discount special once every two months, and you would only need to schedule it once with an automation tool.
Here’s a look at a few social media automation solutions to consider:
$49 a month, 25 accounts, unlimited content library
Working with Facebook, Twitter and LinkedIn, Meet Edgar is a straightforward tool that is worth checking out. You fill up your content library with social content that you want scheduled, separate these posts into different categories (like Promotions, Motivational Images, Helpful Articles, etc.), set up a recurring schedule (like, every Monday at 9 a.m. post content from “Helpful Articles” to Facebook and Twitter), and Meet Edgar will cycle through that category of posts until you hit pause or delete.
There’s even an expiration option so that timely posts can be posted frequently and then removed without you needing to remember to delete it. The tool also posts videos natively to accounts, and will be expecting Instagram and Pinterest functionality soon.
Free; 3 accounts,…