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Optimizing your website for keywords, building links and publishing great blog posts aren’t the only methods you can use to improve your website SEO. You can also leverage your Twitter account.
Did you know that Google and Twitter have a strong partnership? This partnership gives Google access to the Twitter stream, allowing the search engine to index tweets in its search results. This gives Twitter a key role in search engine optimization.
How can you use this to your advantage and use Twitter to improve your Google rankings? We’ll show you.
How Twitter improves SEO.
If you want to see how Twitter affects website and brand visibility on Google, go search for a brand name or a website on Google.
You’ll see the Twitter stream of that particular brand pop up on the main page of search results showing the latest tweets from that page.
You can also try searching for a hashtag on Google. Many people search hashtags on Google to discover content on social media. Guess which platform always comes on top when you search for a hashtag on Google?
The Google-Twitter partnership has given the micro-blogging platform an edge over other social networks. Needless to say, if you’re looking for new ways to improve your website SEO, Twitter is the platform where you should start your campaign.
The importance of social signals.
Even if your Twitter content is not indexed by Google, there are many other SEO benefits to using Twitter to promote your website. One of them is to build social signals toward your website and blog posts.
Contrary to popular belief, most SEO experts agree that the number of social shares referring to a link increases its value and influences higher ranking on Google. Simply put, the more shares you get on Twitter and Facebook, the more likely it will be to increase your website search rankings.
In addition, you can also use Twitter as a tool to boost SEO in…