Many people that are new to SEO are often wondering whether mobile and local search go hand in hand. The experts know that the answer is definitely yes!
Mobile and local search are a powerful SEO couple. When optimizing your website for mobile devices as a general SEO practice, you should optimize it for local search too.
Based on a comScore study, 61% of mobile users are searching for local things, and 58 % of respondents consider local search results reliable. Which means that the majority of websites have to be optimized for local SEO and mobile search.
All too often, the reason for the poor search results is a drawback of basic settings. By doing the following quick fixes, you will make sure that your mobile website is well-optimized for local search.
Tip #1 – Localize your SEO efforts
Everyone who serves their business communities face-to-face should care about their local SEO. Among these are brick-and-mortar businesses with physical locations (dentist offices, barber shops, real estate agencies, etc.) and service-area businesses operating in a certain geographic area (electricians, repair services, and so forth).
Today localization has a slightly different meaning. It is not just about changing a state, a city, a geographical region or a headline of your business, it should focus more on a neighborhood or a smaller locale. It includes everything from claiming a business listing to confirming that your business location appears in Google Local search. While also managing reviews, online ratings, and local-centric social media engagement.
All localized websites, even if they have a public domain, should create header tags and unique URLs for their specific location. Adding your region in your URL is a strong signal, but it is not always convenient for a website. Here is an example from Nike:
In that case, you should have a landing page for your location, specify the region name in the URL, and add toponym to the semantic core. If you have different locations, you can create a page where you can list each of your locations with a link to a map or with an H1 tag. Here is a good example from Magnolia:
Creating a page with the contact info with the full address, postal code, phone number and store hours listed is a key differentiator. You can do this by adding your NAP to your Schema.org markup. You can get more information on how to optimize your local business site with Schema.org.
Google My Business
Once you are done with on-page factors, you should keep an eye on Google My Business to attract users’ attention to the fullest extent.
Your Google My Business Page should include your address, working hours, phone number, images, popular times, reviews, and links to your pages. Here’s an example from the Victoria’s Secret’s site:
Make sure that the content on this page is consistent with your brand, the categories and description are on point, and the images are in high resolution.
Links from social media sites are getting more and more juice, so updating your business social profiles on a regular basis is important. Adding social sharing buttons for a specific location could also prominently increase your local Google-search unit.
Once users find your business, they might check the reviews from your customers posted on different online directories, social media, forums, etc. Based on a BrightLocal survey, 93% of consumers read local reviews to decide if a business is good or not. That’s why it is crucial to keep an eye on reviews and respond to them timely and appropriately. The more reviews you get in your region, the better your local SEO will be.
Local search external location signals
External location signals involve the visibility of your NAP and other business information on online directories, such as Yellow Pages, Yelp, TripAdvisor, CitySearch, BBB.org, etc. It is essential to have the right NAP, as these online…