It’s important to keep up with social media trends. Regardless of your industry, keeping your social media presence on-trend can be a great way to build rapport with followers.

As print has declined over the last decade or so, social media has quickly filled the gap, becoming an important part of almost all business’s audience based advertising & marketing.

The statistics speak for themselves: 75% of businesses use Twitter for online marketing, with 31% of users likely to recall what they saw on the platform. With Twitter users so engaged with the platform, the benefits of keeping your brand on point are clear.

But don’t let the words “social media” trick you into thinking these platforms are purely for being social. With algorithms being updated to consistently push ads above organic content (especially from brands), businesses using social media marketing need to work smarter than ever.

One quick way to be smarter than the brand standing next to you, at least when it comes to social media, is simply upgrading your post designs.

Quickly-snapped photos are the only option for many small brands, who often disregard the importance of branded content. This, it would seem, is that most SMBs consider well-branded and professionally designed social posts something only available to the international corporations… Well not anymore!

Today we’ll share with you 15 FREE readymade templates that anyone can use to upgrade their social media posts. With these free-to-use templates, anyone can upgrade their posts to stand out from the crowd.

1.   Free Instagram Templates Pack

These free Instagram templates for Photoshop & Illustrator are ideal for fashion brands, retail businesses & social media influencers.

Perfect for showcasing new products, blogs & inspirational quotes. Each template uses free fonts & comes in Adobe PSD & Vector formats.

2.   Free “Thank You” Templates for Social Media


A common practice for popular social media accounts & influencers is to say ‘thank you’ after reaching milestones in fans, likes or followers. So, to help you post stylish Instagram “Thank You” posts, we’ve created this free set of banner templates.

Inside you’ll find 6 unique designs for “thanking” followers when you hit certain milestones, like 10k followers, 100k followers; you get the point. Their square format makes them ideal for Instagram, but of course, they’ll work on other social networks too. And as always, these templates work in both Photoshop & Illustrator.

3.   Free Social Media Templates Pack


These free social media templates are ideal for promoting product sales, events & promotions. The generic design style and two-tone colour scheme means they can easily be used for a wide range of brands and niches.

Likewise, thanks to the square layout, these templates can be used across social media platforms – from Facebook & Twitter to Tumblr, Instagram and more. And best of all? They’re free!

4.   Free Valentines Banner Templates

It may be a while from Valentine’s Day, but these templates are highly flexible. Thanks to the flexible nature of the templates, they can easily use them for a mix of seasonal promotions, like Mother’s Day, for example.

Likewise, if you remove the love hearts and alter the colours, you’ve got boilerplate designs for a wide range of uses.

5.   App Promotion Social Media Templates Pack

Drive app installs with these professional social media templates for Instagram. With their clean & modern design style, these templates are ideal for promoting professional services, utility, productivity & personal finance apps. Each template can be customised easily in Photoshop or Illustrator.

6.   Instagram Stories Template

Polish designer Maria Brilkova shared this free set of Instagram stories templates with her followers on Dribbble. They feature a mix of retro-themed templates with simple image masks and title blocks for product sales and promotions.

Lush: 24 Instagram Templates

Meet a collection of Instagram templates with a name that speaks for itself. 24 professionally-designed social media templates that’re perfect both for posts and stories, with a freshness that works like a magnet.

8.   Lala Puzzle Instagram Templates

Lala doesn’t just provide a set of templates, these are warm reminders of a colorful and sunny summer day. The required fonts are included, so there’s no need to worry about it while working with neatly-arranged layers and smart objects. Such a lovely theme in tender colors fits any purpose: fashion and travel blogging, design concepts and product presentations.

9.   Freebie: everyday adventure Instagram templates

This multipurpose set of social media templates can be used anytime and anywhere, just give them a try! Store, lifestyle, business, traveling or literature blog, the 15 simple yet engaging Instagram templates in this pack will help your posts and stories do their bit.

10. Hepburn Instagram Templates Kit

If you’d like to have unique pictures in the flow of Instagram’s feed, this collection of minimalistic templates will turn your profile into the art gallery.


The set includes 9 stylish templates with remarkable typography and a soft pastel color palette. Moreover, you can use the template layouts not only on Instagram, but also on Facebook, Twitter and Pinterest as well. They’re an ideal solution for bloggers, fashion reviewers, photographers, stylists, shops for simple – yet stylish – everyday posting.

11. Instagram Story Template 1

This set of 4 simple Instagram Stories templates may be smaller than others shared here, but they’re nonetheless useful. Each template includes a centerpiece section for product shots or travel photos, with a small title section and a large CTA button.

12. Tanska: free Instagram templates collection

The Tanska collection unveils 10 delightful mood board style templates for social media. Soft shades, reserved geometric shapes, no disturbing vibrancy — all components of the finest Scandi speak for themselves.

13. Vana Fashion Instagram Pack

This fabulous free download includes 8 Instagram Templates, compatible with both Photoshop & Sketch. Their minimalism is easily combined with any type of picture: whether it’s an astounding look or a picture from your summer trip. The templates are easy-to-edit with their smart layers: even a beginner can create some decent images. Your stories deserve to be told through these beautiful templates!

14. Pride Social Media Pack – Vol.1

. These social banners can be used for your Instagram, Facebook, Pinterest account or blog to promote your offers, products, services, events, etc. These graphics are fully customizable and editable in Adobe Photoshop. You can easily change the colours, fonts, and even add your own images using the smart layers used in the PSD file.

15. Instagram Promo Banner PSD Templates

Using these templates, you can promote your products, services or campaigns on Instagram. Editing the PSD file is just a breeze in Photoshop. The PSD file is fully layered and you can easily change the images, colors, and text. The free fonts used in the designs are from Google fonts.


About The Author
Jen Smith is a Content Writer and Developer at Brandpacks.
She loves working in the ever-changing world of digital and is fascinated by the role content plays in today’s marketing.