86% of people say a personalized experience has some impact on what they choose to purchase. Have you considered adding an element of personalization to your business? If you remove the business aspect and focus on your customer’s biggest pain point or something that would surprise and delight them, it’s more simple than you may think. There are simple shifts you can make in your marketing, customer service, or messaging to better relate your customer.

Consider surprising your customer with something unexpected that adds value to their product. Nike, for example, allows shoppers to design and customize their own shoes with NIKEiD. It’s also beneficial to capitalize on the holidays and other industry-focused events when customers are most likely to make a purchase. To help you Valpak outlines 7 ways to personalize your business in the visual below, along with examples of each method from companies like Nike or Walmart.