From a small social networking site that was meant to connect students in Harvard, Facebook has grown to an advertising behemoth we know and use today. Ads now pepper our newsfeeds and they have even inserted themselves into videos and messaging threads. With around 2.2 billion active users a month, it’s an advertiser’s playground.

As with any kind of ad, location is one of the most important factors to achieve your desired goal. For this reason, it is important to know how and where to place your ads to reach your desired audience to successfully sell your product or service. This principle also applies to ad postings on Facebook.

There is a lot to gain from Facebook advertising apart from increased reach and engagement. It offers various display and targeting capabilities while encouraging the installation of apps, video views, and site traffic. So, if you have a good understanding of your target audience on Facebook, all you need to do is know a thing or two about ad placements.

Many are still unsure about doing proper ad placements on Facebook despite knowing who their target audiences are. This is where a nifty guide that shows you which placements can help you achieve your advertising goals can come in handy. Check out this infographic about Facebook ad placements.