free instagram presets
Image via Jordan McQueen under CC0

There are more photos taken every two minutes now than were taken during the entire span of the 1800s. With this in mind, it’s no surprise that social media managers are looking for ways to make their photos stand out from the crowd.

During a time when using #NoFilter is a rarity, it’s important to know exactly how you should be editing your photos for the best results. Thanks to Instagram presets, this process has become easier than ever.

Continue reading to find out:

  • What Instagram presets are
  • Why Instagram presets could be the secret to your photo success
  • How to use Instagram presets for best results

Plus, as a special thank you to our readers, we’ve included a pack of free professionally-designed Instagram presets so you can instantly boost the look of your photos.

Bonus: Download a free checklist that reveals the exact steps an adventure photographer used to grow from 0 to 110,000 followers on Instagram with no budget and no expensive gear.

What are Instagram Presets?

Before you get started editing your photos, you need to know what an Instagram preset is. Instagram presets are essentially pre-made filters you download from the internet and can apply to your photos using an editing program such as Adobe Lightroom.

Each Instagram preset contains a set group of edits and effects that you can apply to any photo or collection of images. You can either download and install (as we’ll show you below) them on your phone or computer or create your own.

Why use Instagram Presets?

Save time

Editing photos is a time consuming task for all social media managers. With Instagram Presets, you can quickly and easily edit your photos with the touch of a button.

There’s no fiddling around trying to get the brightness or clarity just right. Instead, you can simply apply your preset and trust that your photo will look Instagram-ready in an instant.

Photographer Piotr Kulczycki says that using presets speeds up his photo-editing workflow by more than 5 times. The ability to edit large groups of photos at a time, plus the ease of use and automatic nature of presets all enable users to save valuable time when it comes to the previously tedious task of photo editing.

Create a cohesive and consistent look

Not only will your photo editing process be quick, but it will produce a consistent look for your Instagram feed. As mentioned in our guide to using Instagram for business, consistency and familiarity helps your audience recognize who you are and what you represent, which ultimately supports brand awareness and customer loyalty.

Your Instagram profile is like a portfolio for your business, so if there are photos that don’t look like they fit your brand voice and aesthetic they’re going to stand out—and not in a good way.

For example, prominent lifestyle blogger Elsie Larson’s Instagram account shows off her undeniable brand….