Opinions expressed by Entrepreneur contributors are their own.

The evolution of social media and technology has completely reshaped marketing. Today, data is plentiful and insights are easy to gather, allowing social media savvy marketers to drive tremendous results.

Social media allows you to build a loyal following and share your message in a unique way, resulting in generating sales and ultimately building a successful business. It’s quickly becoming one of the most effective forms of online marketing. Here are five tips to helps you use social media to drive more sales for your business.

1. Use the same handle for all of your social profiles.

It’s important to use the same handle on all social media — Instagram, Facebook, Twitter, etc. While it sounds like a small detail, it’s a branding play that can have a significant impact on your growth across social media.

Consumers have become accustomed to remembering usernames, and most assume a brand’s handle is the same across the board. Something as simple as maintaining a consistent brand, username-wise, ensures that you will always be found, regardless of the social media platform.

Personally, when I am creating a new consumer brand from the ground up, I always make sure the brand name handle is available on Facebook, Instagram and Twitter. Once I know they are all available, along with the exact-match “.com” domain, I will begin my trademark research.

2. Re-post content from real people using your product.

There is no better testimonial than real people posting about your product on social media. Re-posting this content on your social media pages is more effective than any forced-advertising. You…