When you have company news, are your employees comfortable sharing it on social media? Making a case for brand advocacy on social media can be a challenge, despite the opportunities it has to offer. But having the proper policies in place can help.

That’s why we invited CMWorld Community Champion Erika Heald to be a special guest on a recent #CMWorld Twitter chat. Erika is a Content Marketing and Social Media Consultant. She walked us through the process involved with creating such policies.

A few takeaways from her chat are below. You can also learn more from Erika at Content Marketing World during her session, Your Lack of Social Media Guidelines is Killing Your Employee Brand Advocacy

How can we make it easy for employees to share brand stories on social?

A2] Create all related social media content for sharing when you develop your original content marketing and updates. #cmworld

— HeidiCohen (@heidicohen) May 15, 2018

A2 Employee engagement starts with training and awareness, but let each employee develop his/her own voice