You Need Both of These Skill Sets to Keep Your Audience Coming Back for More

  • Buffer
  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest
  • Google+

When I’m not performing my typical duties as Rainmaker Digital’s Marketing Technologist, I’m cooking up a storm in my kitchen.

Amidst the rhythmic chopping of fresh produce, the clashing of pots and pans, and the roar of boiling water, I realized that my two roles have a lot in common.

They both require a balance of technique and artistry — a balance that is also an important factor when creating content, because when you strike it, you produce experiences that your audience craves.

First, master your technique

A chef needs to have a variety of knife skills and perfect every type of cut, from julienne to paysanne.

Have you ever seen a restaurant kitchen? There are so many different tools, and a chef’s success depends on his ability to correctly use each and every one of them — from the “big guns” like grills and ovens to often-overlooked accessories like peelers and skimmers.

Just like a chef, a content marketer has a variety of tools at his disposal that help him build an audience.

A fast, secure, mobile-friendly website is more than just a platform for publishing content. It’s a place you want your prospects to…

About Audience Team

Curated digital marketing trends, news and how to's from our team of audience architects for you.

Pin It on Pinterest

Shares
Share This